TikTok is increasing the length of video descriptions, giving creators more opportunities to optimize their content for search.
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TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions.
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According to a notification sent to users, TikTok is expanding the length of descriptions from 300 characters to 2,200 characters.
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In addition to making content more searchable, TikTok says it uses text in the description to decide which videos to recommend to users.
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In addition to making content more searchable, TikTok says it uses text in the description to decide which videos to recommend to users.
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Social media analyst Matt Navarra shares a screenshot of the message he received regarding the change:
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Younger generations are increasingly using TikTok as a search engine, and TikTok is leaning further into it by letting users make their videos more search friendly.