TikTok Introduces 3 Types Of Shopping Ads

TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page.

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The three ad types include: – Video shopping ads – Catalog listing ads – Live shopping ads The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.’

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Advertisers can utilize these new shopping ads with or without an e-commerce store on TikTok. Here’s more information about each of the new ad types. Video Shopping Ads

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Video shopping ads allow advertisers to create shoppable videos for display on the For You page.

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This ad type combines features from existing TikTok ads — collection ads and dynamic showcase ads.

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Video shopping ads will dynamically combine video creative and product cards into different variations. The format can be either product-specific to drive sales or a broader brand message to drive consideration.

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TikTok Introduces 3 Types Of Shopping Ads

Advertisers can now run shopping ads on TikTok with three different formats to choose from.

Brought to you by Trickyenough

TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page.

Brought to you by Trickyenough

The three ad types include: – Video shopping ads – Catalog listing ads – Live shopping ads The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.’

Brought to you by Trickyenough

Advertisers can utilize these new shopping ads with or without an e-commerce store on TikTok. Here’s more information about each of the new ad types. Video Shopping Ads

Brought to you by Trickyenough

Video shopping ads allow advertisers to create shoppable videos for display on the For You page.

Brought to you by Trickyenough

Video Shopping Ads

This ad type combines features from existing TikTok ads — collection ads and dynamic showcase ads.

Brought to you by Trickyenough

Video shopping ads will dynamically combine video creative and product cards into different variations. The format can be either product-specific to drive sales or a broader brand message to drive consideration.

Brought to you by Trickyenough