TikTok Introduces 3 Types Of Shopping Ads - Tricky Enough

TikTok Introduces 3 Types Of Shopping Ads

Advertisers can now run shopping ads on TikTok with three different formats to choose from.

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TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page.

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The three ad types include: – Video shopping ads – Catalog listing ads – Live shopping ads The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.’

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Advertisers can utilize these new shopping ads with or without an e-commerce store on TikTok. Here’s more information about each of the new ad types. Video Shopping Ads

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Video shopping ads allow advertisers to create shoppable videos for display on the For You page.

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Video Shopping Ads

This ad type combines features from existing TikTok ads — collection ads and dynamic showcase ads.

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Video shopping ads will dynamically combine video creative and product cards into different variations. The format can be either product-specific to drive sales or a broader brand message to drive consideration.

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