TikTok’s For You Page Shows Why A Video Is Recommended

An update to TikTok's For You page will show why the algorithm recommends a particular video.

Brought to you by Trickyenough

TikTok’s ‘For You’ page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed.

Brought to you by Trickyenough

Users can bring up this information by tapping a new option in the share panel labeled “Why this video.”

Brought to you by Trickyenough

Tapping the button will open a pop-over window with a list of why TikTok recommends the video.

Brought to you by Trickyenough

Reasons why TikTok may recommend a video include: – User interactions, such as content you watch, like or share, comments you post, or searches – Accounts you follow or suggested accounts for you – Content posted recently in your region – Popular content in your region

Brought to you by Trickyenough

Now, if you see a video on the For You page that doesn’t match your interests, you can get some insight into why it was recommended.

Brought to you by Trickyenough

For social media marketers and content creators, this feature may be a valuable way to learn more about how the TikTok algorithm works.

Brought to you by Trickyenough