Twitter Advertisers Face Pressure From Rights Activists After Elon Musk Reinstates Donald Trump's Account

A coalition of civil rights activists on Monday was urging Twitter's advertisers to issue statements about pulling their ads off the social media platform after its owner Elon Musk lifted the ban on tweets by former US President Donald Trump.

[{"selector":"#anim-fc1821f3-0679-44e4-a403-305786a445af","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-f6e2a9c8-d44b-42f2-b800-c8bc95bba400","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

Trump's account, which Twitter had suspended after the US Capitol riot on January 6, 2021, citing the risk of further incitement of violence, was reinstated over the weekend. Some 90 percent of Twitter's revenue comes from selling digital ads.

[{"selector":"#anim-d819800b-8262-4dd0-89ba-91d7b32f7b67","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-2ea8a75d-51dd-48bb-a2ee-5acead208431","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

The groups in the Stop Toxic Twitter coalition complained that Musk had vowed to advertisers that Twitter would take a considered approach to reinstate banned accounts and convene a new content moderation council. No such council has been created as of Monday.

[{"selector":"#anim-7e87f328-492b-480d-ab3c-7c2dc10c86f0","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-8b2a2532-46aa-4d3d-98d9-2890ec51ee17","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

"It was a real breach," Angelo Carusone, president of Media Matters, a left-leaning media watchdog that is part of the coalition, said on Monday. He said Musk "was lying from the beginning."

[{"selector":"#anim-63d73736-bc0b-4ca3-a778-b61637c15b2b","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-802ce26f-aa47-44dc-af32-023c5c79a59e","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

"In less than three weeks Musk has gone back on every promise he made to civil-rights leaders and advertisers," said Jessica Gonzalez, co-chief executive of media and democracy group Free Press, which is also part of the Twitter coalition, in a press release.

[{"selector":"#anim-c4eb8e88-8c05-40d5-8215-067ac07c8442","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-73f0f531-269c-46a9-80d2-d6ed100e2485","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

Twitter, which lost much of its communications team when Musk slashed the staff shortly after taking over, did not immediately respond to the request for comment.

[{"selector":"#anim-6be0207e-e4af-4245-8fc6-3456041f4566","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-86335853-09ce-44cd-9a5d-e8720aaf90ab","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

Twitter Advertisers Face Pressure From Rights Activists After Elon Musk Reinstates Donald Trump's Account

Elon Musk previously stated that Twitter would convene a new content moderation council before reinstating any banned accounts.

Brought to you by Trickyenough

A coalition of civil rights activists on Monday was urging Twitter's advertisers to issue statements about pulling their ads off the social media platform after its owner Elon Musk lifted the ban on tweets by former US President Donald Trump.

Brought to you by Trickyenough

Trump's account, which Twitter had suspended after the US Capitol riot on January 6, 2021, citing the risk of further incitement of violence, was reinstated over the weekend. Some 90 percent of Twitter's revenue comes from selling digital ads.

Brought to you by Trickyenough

The groups in the Stop Toxic Twitter coalition complained that Musk had vowed to advertisers that Twitter would take a considered approach to reinstate banned accounts and convene a new content moderation council. No such council has been created as of Monday.

Brought to you by Trickyenough

"It was a real breach," Angelo Carusone, president of Media Matters, a left-leaning media watchdog that is part of the coalition, said on Monday. He said Musk "was lying from the beginning."

Brought to you by Trickyenough

"In less than three weeks Musk has gone back on every promise he made to civil-rights leaders and advertisers," said Jessica Gonzalez, co-chief executive of media and democracy group Free Press, which is also part of the Twitter coalition, in a press release.

Brought to you by Trickyenough

Twitter, which lost much of its communications team when Musk slashed the staff shortly after taking over, did not immediately respond to the request for comment.

Brought to you by Trickyenough