Twitter Restores 'Official' Label; $8 Blue Check Mark Option Vanishes
Fake accounts of several big brands have popped up with the blue check, including Tesla and SpaceX as well as Roblox, Nestle and Lockheed Martin.
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Elon Musk's Twitter on Friday brought back the "official" badge to some accounts, just days after doing away with it, while several users reported the new subscription option for the blue verification check mark had disappeared.
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The move follows a surge in fake accounts on the platform after new boss Elon Musk allowed users to pay $8 (nearly Rs. 650) for the coveted blue check mark that was previously reserved for verified accounts of politicians, actors and other major personalities.
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Fake accounts of several big brands have popped up with the blue check, including Musk's Tesla and SpaceX as well as Roblox, Nestle and Lockheed Martin.
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"To combat impersonation, we've added an 'Official' label to some accounts," Twitter's support account — which has the "official" tag — tweeted on Friday. Musk on Wednesday tweeted he had "killed" the new label, just hours after rolling it out.
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Drugmaker Eli Lilly and Co issued an apology after an imposter account tweeted that insulin would be free, amid political backlash and scrutiny into the high prices of the medicine.
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"We apologise to those who have been served a misleading message from a fake Lilly account," the company said, reiterating the name of its Twitter handle.