WhatsApp Business Now Lets Users Search, Chat and Shop Products on the App

WhatsApp earlier rolled out Polls feature along with 'Communities' for group conversations on both Android and iOS interfaces.

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WhatsApp, a Meta-owned instant messaging app, has rolled out yet another new feature for Business profile users.

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This feature will let users search for businesses on the platform as well as chat with them, along with an option to even shop products.

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WhatsApp Business users will be able to browse businesses depending on the category — such as banking, travel — or search them by their name using this update.

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However, it is currently limited to select countries including Brazil, Colombia, Indonesia, Mexico, and the UK.

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In a blog post shared on the online page, WhatsApp shared that the new feature will help users on Business profile to easily contact businesses using the messaging app instead of saving their phone numbers into contacts or searching for the details on business websites.

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Currently, the ability to search for a business is rolling out to Brazil, Colombia, Indonesia, Mexico, and the UK. Users in these countries can use WhatsApp Business Platform to find contact details of other businesses.

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