X Introduces New Brand Safety Features For Advertisers
X announces enhanced tools for brand safety. Find out what this means for X advertisers and if it will lead to more effective ad campaigns.
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X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features.
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These features could allow advertisers to navigate the platform more confidently, optimizing their campaigns while aligning with their unique brand sensitivities.
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To demonstrate commitment to brand safety, the company is expanding its Adjacency Controls, with more than 1,900 global advertisers already leveraging this solution.
Expanding Adjacency Controls
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The expansion involves extended adjacency protection, demonstrating significant progress in building brand safety tools.
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This will enable advertisers to utilize the power of X’s platform while having greater control over the context of ad appearances.
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Further bolstering its brand safety initiatives, X entered an exclusive partnership with Integral Ad Sciences (IAS), a significant brand safety partner.