YouTube Launches @username Handles To Help Drive Traffic

The video-sharing site YouTube launched handles and supports @username format tagging on channel pages, in Shorts, and in comments.

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YouTube has a new way for users to find and engage with content creators directly by tagging their handles.

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Announced via the video-sharing platform’s News and Events page, it allows channels to use unique identifiers with the @username format.

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These handles will appear, in comments, video descriptions, and on channel pages, among other places, allowing users to quickly tag others.

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“It’ll soon be simpler and faster to mention each other in comments, community posts, video descriptions and more,” YouTube said via the announcement.

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“For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”

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Handles will be rolled out over the next month and creators will be notified when they can choose their handle

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