YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools

YouTube's new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI.

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YouTube’s new lead, Neal Mohan, has announced the company’s priorities for 2023, emphasizing its commitment to supporting creators and artists on its platform.

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In a challenging macroeconomic climate, Mohan stated that YouTube would continue to put creators first, offering opportunities to grow their businesses and make money doing what they love.

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Mohan announced that YouTube would give creators more tools to make a living on the platform.

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More Ways for Creators to Make Money

The company is expanding its subscription business, investing in shopping, and improving its paid digital goods offerings.

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These options for creators are making an impact, with more than six million viewers paying for channel memberships on YouTube in December 2022, representing a 20% increase from the prior year.

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Creator feedback is a crucial part of how YouTube develops products, and Mohan plans to meet with more creators in person to hear how he can support them.

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Listening to Creators