At first, it was Myspace, and then it was Facebook, and it opened Pandora’s box. Today, social media has a great role in our lives – so great, in fact, that we can’t imagine our lives With out it. Everywhere you look, you see people snapping selfies and pictures of anything even mildly interesting, and sharing it on one or more of their social media accounts. Even the President of the United States communicates with the world through his Twitter account, celebrities rely on Instagram to keep in touch with their fans, and the kids all over the world share updates and short videos on Snapchat non-stop. But like all other things, the social media craze is going to end one day (Some say that it should’ve already). So, what is the thing that will take its place?
A tipping point
Every service, online or otherwise, has a tipping point. When it reaches it, its constant growth turns into a decrease, its sales and revenues start to dwindle, its users abandon it for other services that offer perhaps a little more – or something completely different. We’ve seen it in the case of Nokia, once-the biggest mobile phone manufacturer in the world and the market leader in the smartphone business. Its failure to keep up cost it literally everything – after a few years of ups and downs, it re-emerged last year as-yet another smartphone maker in the market.
Facebook will one day reach its tipping point, taking its numerous other services – Instagram, WhatsApp, and others – with it. And while it won’t mean the disappearance of social networks, in general, it will mean the downfall of THE social network (which Facebook undeniably is today).
Closer circles and more privacy
Privacy is becoming an increasing concern among social media users, thanks in part to the recent Cambridge Analytica scandal. Instead of simply sharing their family photos and updates on Facebook, they prefer to do so in family group chats on WhatsApp, and similar social networks. Facebook and its likes have simply grown too big and too easy to be manipulated, giving a voice not only to people but organizations with an agenda. And when they try to enforce strong community standards (mostly due to the pressure of the advertisers), the users that don’t make the cut move on to other platforms with looser policies and still make their voices heard.
What comes after social media?
There’s no way to know. The next big thing after social networks might already have been released by an ingenious startup or might only exist as a vague idea in the head of a developer. One thing’s for sure: nothing lasts forever.
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Knowledgeable article. I just want to say you, your work is amazings. Keep sharing.
Thanks for the amazing posting! I truly enjoyed reading it, you are really a great author. I recommend others to read your blog.
After the age of online marketing or social media, I believe this is going to be related to VR! Whatever it is, I am sure I am gonna enjoy it very much.
Hi Robin,
Glad to be here after a long time and read this interesting post about social media. As mentioned in the post, nothing is permanent about social media as the trends always change with the emergence of every new social media plaform. Once it was Pinterest and now it is the Instagram and it will be another in near future.
Anyway, thanks Robin for the great share. Keep sharing such valuable posts.
Best regards
Reji Stephenson
Such an awesome blog post about social media. Social Media is a vital part of Digital marketing. People are spending a lot of time on social media. Now people buy Instagram followers for their Instagram accounts.
I believe social media still have not even matured so far. Social is the new SEO. Social signals not only boost your rankings but they also send direct traffic to your website. Social media is ever emerging marketing channel and I do not see its decline any sooner I believe it still has a long way to go.
We believe in the fact that one can discard its current social connections and start interacting with new people around the world. Multicultural communities where one can express around a variety of cultures made of strangers is the future.
Hi Robin,
You have raised some valid questions here. Change is a constant thing. We had Myspace, then Orkut, then came Facebook. And we don’t know what is coming on next. But whatever it is, it will be better in terms of technology. Its impact on our lives, that is something we will have to wait till we see the results.
Thanks for sharing, have a good day.