These new Bing updates will be focused on managing informational queries. Bing has also provided examples having to do with the user asking the search what measures they can take to remove the background noise from their podcast recordings. The generative AI will help users with a more detailed explanation. Complex problems can also be solved. All in all, this new update targets queries that go beyond ‘surface-level results’.

Microsoft has also provided a short guide on how to use this new update. US users can type in Bing Genrative Search right into the search bar and queries will be presented for the users to choose from as a demo. The generative search capabilities can thus bring even more relevant and comprehensive answers that cover a wide range of topics.

Generative Search Capabilities: More on Bing generative search

Microsoft has explained that the Bing generative search experience blends both the foundation of search results from Bing with the power of LLMs and SLMs. It deeply understands the queries given by the users and reviews a multitude of sources. After reviewing multiple sources of information, Bing then matches the content and provides the search results in an AI layout to meet the needs of the users.

Bing has also stated that since this feature is in beta, users may have to go through longer loading times. The system may take more time to ensure complete accuracy with relevance which may increase in loading time. Bing’s generative search results will also include proper citations and links to the original source that they pulled based their results on.

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With the rise of AI, came the rise of image generation. It is a powerful tool with capabilities beyond imagination. It has assisted in streamlining the creative process. To put it simply, AI has helped users bring out their creative side. However, with its perks, AI also comes with its fair share of downsides and deepfakes, particularly ‘deepfake porn’ is among them.

Deepfake porn is abusive sexual and non-consensual AI images posted and spread on the internet. This phenomenon has become a recurrent problem with the rise of AI. However, some companies, especially Microsoft is tackling deepfake porn on their own accord.

Microsoft is Tacking Deepfake Porn: Microsoft’s Partnership with StopNCII

Microsoft has made its stance clear on the existence of deepfake porn on their platform. The company has wiped off over 300,000 non-consensual explicit images from its Bing Image search. Microsoft’s policy whitepaper, published on July 30, has suggested policies to protect Americans from exploitative deepfakes. Additionally, users could use the reporting tool if they find any abusive deepfake material, but Microsoft recognizes that this alone will not curb this practice.

To aid its fight against these deepfakes, Microsoft has partnered with StopNCI. StopNCII which stands for Stop Non-Consensual Intimate Image Abuse, is an organisation created against the spread of such material online. StopNCII makes use of image hashing to protect the victims. Image hashing is the method of employing an algorithm to give a hash value to each specific image that has been uploaded. Copies of the image therefore all contain the same hash value as each other. StopNCII thus shares these hashes with partnered companies to detect and effectively remove the images.

This partnership between the two companies will bring forth a ‘victim-centred’ approach. This will affect the way deepfake detection works on Bing.

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Bing’s latest update comes with several new features including changes in the layout. Bing’s new AI update also reviews thousands if not millions of sources to match the user’s search query properly. It then creates a search result layout generated by AI to match the user’s search query properly.

Bing Generative Search Features

Both generative AI and LLMs (Large Language Models) have been merged with the search result page to produce personalised responses to users’ questions. Bing will generate a full AI search result page filled with detailed information. For instance, a user can search for “Bollywood Movies” and the search engine will provide the user with details of the movie genre such as its history and movie examples. Proper sources and links are provided to allow users to dig more into the specified topic.

Bing has stated that it has enhanced their system and procedures to increase Bing’s accuracy. Furthermore, the Microsoft-owned company also plans to study how such generative usage affects website traffic for publishers.

The Bing Generative Search is currently being rolled out but the company expects to develop the search engine further to improve and create a more seamless experience for users.

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