This feature was unveiled during the Made on recently held YouTube event. Oluwa Falodun, a communication manager from YouTube has confirmed that the platform has started rolling this feature out. Google has been documented to have tested Pause Ads as a beta version last year. Although this beta version was tested out only with a smaller group of advertisers. The beta version proved to be a success among advertising firms and so Google has decided to go full throttle with this feature.

Described as a non-interruptive type of advertising, this feature was first launched on TVs through the YouTube app. Mobile users are steadily seeing this feature take effect as well. YouTube has not mentioned whether the amount of normal ads being displayed will be decreased. But it is unlikely as YouTube is pushing more ads onto its free users as evidenced by the unskippable ads introduced in 2023. YouTube is not the only platform that has rolled out pause screen ads. For instance, Hulu and Sling TV also have this feature integrated into their service.

Pause Ads: Reason behind the introduction of this new feature

YouTube’s direction into this ad-filled platform might have an ulterior motive. The video-sharing platform is probably pushing all these ads to drive their free users to subscribe to YouTube Premium.

YouTube Premium is YouTube’s subscription service that offers users zero ads while using YouTube. Other perks such as YouTube Music are also bundled into Premium’s plan. There are several different plans for users to choose from. The cheapest plan is the Student Plan but other plans such as Family and Individual plans are also offered.

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The post Pause Ads: YouTube’s Pause Screen Now Targeted by Advertisers appeared first on Tricky Enough.

Google’s DeepMind’s VEO, an AI video generation model, will come to Dream Screen later in the year. Users can bring their ideas to life with beautiful video backgrounds. All creations by VEO will receive a SynthIS watermark. Other viewers will also see a label signifying that it was AI-generated. A new dubbing tool has also been unveiled at the Made On YouTube event. YouTube stated that creators will be able to generate translations for audio tracks for their videos in various languages.

YouTube is introducing a new look for the Inspiration Tab found in YouTube Studio. This will assist users will curating suggestions and transforming these suggestions into an actual project. Additionally, the platform will also be bringing a shortcut to take users directly to the Inspiration Tab.

Made On YouTube: Community Features Announced At The Event

The annual event also saw new features centred around building a community on the platform. Communities, a brand new space for creators to connect with their fans has also been unveiled. The Communities section serves as a space for the creators’ fans to interact with each other. Viewers can post their content on the creator’s Community. Furthermore, the newly introduced Hybe feature lets the creator’s fans support them in the form of ‘hype points’. The videos with the most amount of hype points will be shown on a leaderboard which increases the creator’s chances of being discovered by more people.

YouTube will also be revamping the Comments section in its Studio app into ‘Community’. Creators can utilise an AI-powered feature that suggests replies to comments. The suggested replies are also said to be tailored to the creator’s style.

New avenues to gain revenue have also been introduced. Viewers will be able to gift ‘Jewels’ and gifts to creators. The YouTube Shopping affiliate program will be expanded to more countries including Indonesia, Thailand and Vietnam.

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