Even though many brands are latching on to social media and social media marketing campaigns, many brands are finding it difficult to get followers to engage with their content. Having thousands or even millions of followers just doesn’t cut it.

Here is the thing: it’s not about how many fans or followers you have. You may have millions of social media followers, but if they don’t interact with your brand, then the number of followers you have is just a hollow metric.

This reason is why online engagement trumps everything else as the most important marketing metric, even more than online traffic.

A few brands seem to do a really good job at it and others not so much. So, what distinguishes the successful engaging brands from the non-successful ones?

In this article, we are going to present to you five amazing ways on how you can drive and get your followers to engage with your content.

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Five ways to leverage social media engagement to boost your brand

1. Make new friends

Finding engaging influencers on social media is one of the quickest ways to boost your following and get your brand known in the social media world. Depending on your industry or what your brand Presents, try looking for micro-influencers that share content that would be relevant to yours. Using influencer marketing platforms to do that is a fast and easy way to do that because there are tons of social media users out there.

Find a few influencers who seem to be good candidates. It’s important to simply try to build a trustworthy relationship instead of immediately shooting them with a proposal. Comment on their posts and share insights that help forward the discussion. Posting valuable comments helps you get on the radar of influencers.

Time will tell how long the influencers will take note of your efforts. However, once they start replying to your comments, you already forged a connection with them. You can then help progress your budding relationship further by helping them out with their problems related to your expertise.

For example, if you have a clothing line brand and want to reach out to fashion influencers, you can suggest sending them swag from your latest line without any catch. By giving them swag for free, you immediately get into their good graces. If done correctly, the influencer may even share your swag on their social accounts without you asking them! That’s free publicity that will benefit your brand further.

The goal is to make a good impression on highly targeted influencers. The bulk of your social efforts will revolve around appeasing and befriending influencers so you can leverage your partnership later down the line. You can ask them to model for your clothes or help you promote your stuff even more.

2. Get your audience engaging

As a brand, we all know that your objective is to try to sell a product or service. Unfortunately, most people don’t like to be sold during their leisure time on social media.

The best way to go about engaging with them is to simply focus on trying to entertain your followers instead of trying to sell to them. That way, they can remember your brand to be one that is funny and enjoyable. You are basically building up potential conversions that way. Here are four ideas you can use to carry this out:

Memes

Regardless of what your brand sells, there are always memes that exist out there that you can use to make your followers laugh. If you can’t seem to find some online then just make some. Include a funny picture and add an enchanting caption and you’ll be all set to go.

Inspirational Quotes

Uploading inspirational quotes is one of the best ways to connect with your followers. If things aren’t going as awesome as they usually are, then sharing a quote or two from one of your favourite role models or entrepreneurs can spark the emotions of others which makes it very tempting to share.

Fun Facts

Who doesn’t like learning new things? Whenever you mix fun with learning you get a load of entertained followers. Regardless of whether it has to do with your business or something else, it’s still an awesome way to get comments and likes rolling.

GIFs

A GIF is like a short video on the reply that can get people laughing over, and over again. You can share it in a comment with another follower or in one of your posts as an image.  If you can’t express your thoughts in words, then GIFs would have to do! They’re interactive and engage your audience more than words can at times.

Latest posts

Share your latest published blog posts with your followers. The fact that they followed your brand on social media means they are interested in what you are offering. Therefore, make sure to publish compelling and thoughtful posts that provide value to your audience. A post with more than 2,000 words and covers a topic in depth should help your cause. Use your post to get a reaction from your followers and open a dialogue with them.

3. Be on time and upload regularly

If you want to keep your followers constantly engaged, you must maintain a consistent and frequent content feed. If someone posted awesome content once, you’ll be more than likely to check them out again whenever you get the chance to see if they have more. Setting up a time schedule such as uploading 3 or 4 times a week is a good target to set out in the beginning. Afterwards though, if you want to be competitive you’d have to step it up a notch. Tons of pictures and videos are uploaded on social media every day and in order to keep your brand alive, you have to always be there.

Using social media management platforms can be very helpful in assisting with being consistent. You can plan your content ahead of time and schedule posts to be uploaded during peak follower times.

4. Be the first to reply back

Once you do all the steps above, you are very likely to receive comments and direct messages. Now is your opportunity to make those efforts count by engaging with your followers. Don’t be one of those brands who give out one-word comments or just share a single emoji.

Try to develop a dialogue and be polite. Ask your followers what they like most and what they would want on upcoming uploads. Everyone enjoys being heard so be open and take their feedback.

5. Stay ahead of the game

As a brand, I’m sure you have a specific industry that is tied to a certain niche. Do everything you can to stay updated on the latest trends in your field. Follow other top brands and subscribe to trendy blogs to always be alert on what is coming. More importantly, monitor what people say about your brand. Do they love your brand or hate it? Finding out why they feel the way they do about your business helps you identify how to engage with your audience.

Keep doing your research and use new technologies and new apps to gain new experiences. Try utilizing Google Alerts to keep an eye out for web content in your industry. For better results, use a tool like Mention or Awario to help you collect mentions of your brand so you can interact with users in a meaningful.

Are you ready to take your social media engagement to the next level?

We’ve come up with five key points to implement to drive engaging followers towards your brand. As a brand, you can get engagement by interacting with other social media influencers. Posting content that makes followers laugh and entertained is vital to letting followers interact, otherwise, consistent informative posts will only make your followers bored. Upload regularly and frequently to have followers visit your page more often. Once they are there, ignite a conversation and get things going. Being fun and active with your audience is how you build a connection. On top of that, be sure to stay updated with the latest news towards your industry. Don’t allow your brand to stay behind and give yourself that extra push to be on top of your game.

The post How to Drive More Social Media Engagement to Your Brand? appeared first on Tricky Enough.

This is especially true for niche bloggers who need to target specific keywords to a particular market. Thus, SEO are niche bloggers’ best friend. It’s by optimizing your site’s content that you can drive organic traffic to it. This then helps improve your target keywords to rank on search results.

But it’s not all about finding the most searched keywords online, as you also need to consider finding the most profitable ones. And that’s what we’re going to talk about here as we’ll teach you to do both.

1. Using the Google Keyword Planner

The Google Keyword Planner is a keyword workbench where you’re going to research and pick the best keywords you can use for your content. This is where you’ll search for the Average Monthly Search Volume (AMSV). The higher the keyword’s AMSV is, the more likely your content is going to be searched and found by your target audience.

Diving deeper into what you can do with the tool, you can brainstorm ideal keywords using three methods. The first is by typing in the keyword that’s relevant to your business. The second is by entering any landing page (much preferable if it’s your competitor). It will then scan the keywords used on the page(s). The third method is by selecting from the many pre-defined keyword categories found in the tool.

Aside from those, you can also customize the keyword stats and make performance estimates to make sure they’re all relevant to your SEO campaign. And So far I can say that Google Keyword Planner is the best tool for finding profitable keywords for your blogging niche.

2. Finding Keyword-Relatable Social Media Communities

Social media is an outstanding place to improve your blog’s profitability further. Find social media communities that are related to your target keyword. Facebook groups and pages, subreddits, and Google+ communities are some of the best places where you can find these.

The idea here is to find active groups that talk about a specific issue or topic that’s related to your chosen keyword. You will then promote your blog on these community pages. This is a great way to assure yourself that the target market you’re diving into is interested in your content. This will then lead to increased traffic, thus making your blog more profitable.

3. Be Part of an Affiliate Program

Being part of an affiliate program is another efficient way to find the most useful keywords. The trick here is to find products to sell that are related to your keyword. Amazon and eBay are two of the best places where you can see them. Write about their products and sell them on your blog.

Here’s an in-depth look as to why this is a must-do:

Amazon Associate Program

The Amazon Associate Program is a great place to make your keywords profitable. The affiliate program lets you create links on your blog to the product being sold. When your visitors click on the link and purchase the product, you earn a referral fee. What’s great about Amazon Associates is that it’s free and easy to use. You can also earn up to 10% in referral fees.

eBay Partner Network

The eBay Partner Network is another ideal option. The general process is similar to Amazon Associates, but the revenue you can earn here is far higher. You can earn 50% to 70% of eBay revenue. Plus you can make extra cash from shoppers who didn’t purchase from eBay in the past year.

CJ Affiliate

CJ Affiliate, which was previously known as Commission Junction, is another affiliate program you can try. This is perfect for newbies because of its user interface’s simplicity. When you become part of the program, you’ll be given a link you can put on your affiliate website. You then get a commission when a visitor clicks on it and makes a purchase.

But what sets it apart CJ to other affiliate programs is that it prioritizes the biggest earners. This is why the better your affiliate site is doing, the more likely it will further improve. It analyzes your site and recommends specific strategies to improve its performance.

But why are they doing this? It’s because CJ takes a big slice of every commission. So the more money you make, the more money they also get. But it isn’t that easy to join CJ Affiliate. You need to be first made at least $10,000 every month in commissions for you to qualify as an affiliate.

ClickBank

ClickBank is another place where you can make your keywords more profitable. But this is more than just an affiliate network. It is also a marketplace for product manufacturers and affiliates. It makes earning money much easier as both parties don’t need to go through lots of agreements and paperwork. However, it comes at a price as it takes away $1 plus 7.5% of your sales. But it’s still a good deal knowing that there’s no cap and you can start selling right away.

Top Tools to Help You Find Profitable Keywords

LongTailPro

You might also want to use a tool to find profitable keywords. If yes, then LongTailPro should be on top of your list. It’s a powerful keyword research software that lets you generate thousands of unique long-tail keywords in just a few minutes. You can also use the data from your Google Keyword tool to generate more keywords using LongTailPro.

For more information about this keyword tool, please read this review I wrote on my blog.

Google Correlate

If you want to expand your keyword strategy, then this might do the trick for you. Google Correlate shows you phrases that are correlated with the word(s) you type in. The only downside to this tool is that it doesn’t show you the exact keywords being searched by your target audience.

SEMrush

SEMrush is a great tool to keep track of your competitor’s strategy and performance. It does this by analyzing the competitor site’s content and keywords used. You’ll then see a report that contains the ad-based traffic they’re getting and which keywords are making a high profit. Take note of these keywords and incorporate them into your content.

If you want a better idea of how to use SEMRush for researching keywords and other features, read this excellent post by Robbie Richards.

Conclusion

When it comes to an effective blog monetization campaign, it’s vital for you to find the most profitable keywords for Your Blogging Niche. Not only does this put your site on top of search results, but this also ensures the sustainability of your blog. By using the affiliate programs and keyword tools mentioned above, you’ll surely make some good money from your keywords.

The post How to Find the Most Profitable Keywords for Your Blogging Niche appeared first on Tricky Enough.