Although users will not be notified about the new addition of ads, they will notice an obvious difference in the Chat tab due to the presence of the new ads. When users open Sponsored Snaps, they can either choose to tap on the ad’s link to learn more about the ad or they can even reply to it. Furthermore, if a user does not open the Snap for a while, the Snap automatically gets removed from the user’s inbox.

Snapchat has partnered up with Disney for this new venture. Sponsored Snaps will also allow businesses to interact with their customer base by messaging them with visuals in a video Snap. The businesses send their snaps directly to the user’s inbox. It changes the way businesses engage with their customers.

Sponsored Snaps: More features introduced by Snapchat

Besides Sponsored Snaps, Snapchat has also introduced a new feature called Promoted Places, in partnership with Taco Bell and McDonalds. Through Promoted Places, businesses can showcase as well as advertise their business locations all over the Snap Map. It highlights places that have been sponsored on the Snap Map. It helps people in the community discover new places to visit.

The Snap Map is a helpful tool for exploring new places to visit and it also lets users know what their friends are doing. Users also learn where the ‘Top Picks’ places are. This is based on the trends of the community visits. When places are marked as ‘Top Picks’, Snapchat has claimed that there is a 17.6% increase in visits. This helps promote and uplift local businesses in the community.

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The company has reported that over 9 million users are subscribed to Snapchat+. The paid subscription provides users with pre-releases, closer connections with friends, app customisation and first dibs at trying out Snapchat’s most advanced features.  

Snapchat’s Personalisation Updates and Its Features

Users can design a custom house on Snap Map which is viewable to the user and the friends they share their location with. Users can personalise their house however they want. Pets will now be seen with users’ Bitmojis in the chats as they type. 

Users can also send super-fast Snaps to their friend’s list. Users can also post to their Stories with time limits that end after .10,.25 and .50 seconds.

There are also features available for free for all users. The new update includes the feature for users to look at themselves in a live mirror to help build Bitmojis that look accurate to users. 

Users can also utilise AI-powered lenses such as the “My 5-Year Old Self” which turns users into five-year-old versions of themselves. 

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