Olivia Brown, Author at Tricky Enough

Coronavirus Impact: Do’s & Don’ts For Social Media Marketing

Olivia Brown — Tue, 18 Aug 2020 09:12:12 +0000

Over the past weeks, the COVID-19 pandemic has had an impact on people’s lives to the extent that all they see on their news feeds are updates regarding the pandemic. The sad part of this situation is that the extent to which coronavirus will continue to affect lives is not yet defined. In such a situation, when every business or industry is affected, their marketing strategies are bound to get affected too. Even before the pandemic, social media marketing formed the majority part of any marketing strategy. In the current situation, the social media strategy will differ from brand to brand. However, there is also a lot of confusion about which approach can provide the maximum outcome. While there cannot be a precise answer to that, there are definitely some do’s and don’ts that the top advertising companies will recommend to any brand.

Here are some do’s and don’ts that will help to achieve some success with social media marketing in the current situation.

What The Marketers Can Do?

Offer Support

Every brand plays a different role in a consumer’s life. In a time of crisis, if a brand thinks only of profits, then it won’t help in the long run. In fact, there are high chances of the plan being backfired. There is no single way of extending support in the current situation. It is entirely up to the owners. Either a donation can be made for the cause, or some products or services can be offered at discounted prices to the customers. In times of coronavirus, copying the competitors’ actions is not going to help. Any step from Social Media Marketing to a brand that brings its customers a sense of relief or convenience will be a welcome move.

Stop Irrelevant Automated Messages

Everyone is struggling in the times of COVID-19. It only makes sense if a brand depending on its industry evaluates, and makes some changes in its creative copy for sensitivity reasons. For instance. Let’s take an example of the tourism or hospitality industry. If an airline or hotel sends a message to its customers asking to book at discounted prices, it will not leave a good brand impression. Therefore, it is recommended that brands analyze whether ad placement is appropriate for the current situation. If not, there are always ways to improvise and adapt the messages according to the existing environment.

Increase Brand’s Presence Through Owned Media

Almost all the businesses are affected, and naturally, the ad spend factor will also be affected. So, it is recommended that a brand should invest more in owned media like emails, blogs, and organic SEO. The marketing team can do keyword research on the top-ranking keywords and use them in the content. A brand can take advantage of the fact that people across the globe are at home. Publishing relevant content or sending it through emails will help increase the engagement rate. In reality, this is a great time to create an effective content marketing plan and implement it.

Add Digital Marketing To Crisis Management Plan

Sure, coronavirus is a global crisis right now, but it cannot be considered the last one. None of the brands were prepared for the impact of this pandemic on the business. So, if a brand already has a crisis communication plan, it is suggested that digital marketing plans are aligned with it. Factors like the company’s potential risks, what automated messages will be stopped or changed, general response strategies, etc. should be considered. Even a trial run can be carried out to see whether the plan really works when the next crisis is looming in the business.

What The Marketers Should Not Do?

Don’t Exploit The Situation

Many instances of certain individuals trying to exploit the fear of people have surfaced in the last few weeks. Supplies across the world are running low, and some marketers buy them and resell the same at 5-10 times higher prices. Do not exploit the coronavirus pandemic to earn a quick buck. Even if a brand makes some extra bucks, it will not last long as customers will not return to it once the pandemic is over. Also, if a brand has nothing to offer in the current scenario, it is recommended that they refrain from posting anything at all. The beer company, Corona, chose not to talk about the COVID-19 pandemic at all.

Don’t Eliminate Paid Advertising Completely

Every brand is re-evaluating its digital marketing strategies. Even in times of crisis, there are hidden opportunities. If a brand completely abandons paid advertising, it will be left behind when things start getting back to normal. The logic behind it is quite simple. Right now, people are spending time online more than ever. They are still looking for products and services. So, instead of putting a halt to all paid advertising, find out the most effective ones and channel the resources in that direction. The current global lockdown is also the perfect time to go creative. Check out the creative campaigns of other brands for inspiration.

The newsfeed is lined up with coronavirus news across the globe. The brands can interrupt this news cycle by publishing relevant and timely posts about the brand. As social distancing has reduced the possibility of any physical contact, people are turning to social media platforms to stay connected with their loved ones. So, this could be an excellent opportunity for brands to increase their following through these platforms. If it is not an essential supplies brand, social media posts will make sure that the brand is not forgotten, and people will return to it once normal life resumes.

Don’t Be Hesitant To Ask For Help

For small or medium-sized businesses, depending on the industry, handling everything right now can become overwhelming. On the other hand, a marketing team can do the job perfectly. So, the business owners can hand over the task of managing their social media pages from their list to a dedicated digital marketing team. Although searching for one initially will require some research, once a team is finalized, the business owners can leave the rest to them. Of course, this is just an example. A business owner should not hesitate to outsource any task right now, if possible.

Wrapping Up

To sum it up, the time of the coronavirus pandemic is equally confusing for both brands and consumers. There is no single proven way to maintain their relevance for the brands. This is because the way consumers spend their time online in the coming months will be highly unpredictable. The only sure-shot way that a brand can stay relevant is by being sensitive to their customer’s situation while publishing any content online. Keeping track of the data of various social media platforms across the world might prove to be helpful too. Experiment with a few strategies and figure out what works best for your industry.

How To Leverage Social Media Posting For 2022 And Beyond?

The post Coronavirus Impact: Do’s & Don’ts For Social Media Marketing appeared first on Tricky Enough.

5 Reasons You Need a Social Media Management Tool for Your Business

Olivia Brown — Tue, 01 Oct 2019 06:52:32 +0000

Social Media Marketing is to attain traffic on the website using social platforms to market products, and services, or create brand awareness. With new methods, the importance of social media marketing is increasing. So several tools are now being launched in the market to help firms maintain and manage those social media pages. So, there is a need for a social media management tool for doing that.

Many people are still confused about the understanding of social media management. Therefore, they are not aware of the importance of the tools and how they can help in the growing competitive market. Below are the five significant reasons that one should be using a social media management tool for smooth workflow of their social accounts:

We know social media networks were formed for consumers in the first place. Later on, businesses started using the platforms to reach out to the audience and connect with them. However, managing several social channels is a challenge for businesses. At this time, social media tools come into the picture. It is an amalgamation of various interfaces into one to make the work easy and track each post. The tools formed are built with the notion of providing easy management of social media accounts to businesses.

2. Track of Notifications:

There are several cases of lousy communication experiences from a firm. The problem often occurs when the firm is not keeping track of the notifications or is not using the tool that can provide updates whenever a customer is connecting with them through messages. It is said that about 42% of people use social media for customer service and expect a response in about 60 minutes. Not being available to consumers in their needs can cost companies heavily. The tools can help them keep track of these notifications and connect them with consumers immediately. This will help build the brand a strong relationship with its customers.

3. Post Planning Before Time:

To plan the goals is undoubtedly essential. However, documenting them and keeping track of them is much more important. By planning, it becomes easy to generate engaging content before time. The content one creates must match their aim and support it to achieve the goals. Social media tools help stay ahead of time by allowing the scheduling of posts. Leveraging the tool will make the process simpler. The scheduled posts can directly be viewed in the calendar and modified if required to match the marketing objectives of the platform itself. Scheduling posts before time via the tool can help save a lot of time in comparison to posting each manually. The tool, therefore, provides calendars for marketers to schedule their postings and visualize daily social media activities before time.

4. Tracking Keywords:

The best part about social media is one can leverage all the data posted. The information uploaded is considered successful only if the target audience connects with it. Information on prospects’ interests and competitors can be tracked with the help of social media tools. Several tools have been developed to help organizations track these data. The keyword analysis is also one of the best features of these tools. Marketers can easily research the keywords used by their competitors and from that list, pick the relevant keywords to use in their social media posts as hashtags.

5. Analyze Results:

Being a marketer, you need to keep yourself updated with new strategies and look for ways to improve your social media metrics. The way to do this can be by experimenting with content. Most of these tools also provide data analysis of the number of retweets or reshares and views a single post received on different social media platforms. Analyzing these figures and understanding the data to form new strategies to market is essential to succeed. Hence utilize these tools to bring in better outcomes for your firm.

The tools let businesses perform all their social media activities via just one platform. There are several social media marketing software to help you work evenly and monitor the aspects listed above for your organization.