Though the COVID-19 pandemic has affected adversely physical markets as physical transactions and physical movement has been restricted voluntarily by people to avoid the spread of coronavirus to keep themselves and others safe. But we need what we need. Amid this hulking pandemic that has distorted life and business worldwide, e-commerce platforms have become the first choice for everyone.

Whether it is B2B or B2C businesses, digital markets have emerged as the first choice of everyone mainly due to the safety measures it follows and no personal interaction between the buyer and seller that eradicates the danger of any viral transmission. 

Following the escalation in the online shop and online business, e-commerce needs to follow some advanced tips for the e-commerce marketing process, COVID-19 resources from Google, and e-commerce SEO strategies to boost the sales and reach of their online store. Aside from proper optimization by e-commerce SEO and ranking good rank on search engines, it is very much important for the online stores to get the revenues out of all. Because attracting customers to the site and making them navigate the online store is not enough, the online store needs to check the abandoned carts that have been left behind by the customers without placing an order.

It becomes very much important for online stores to understand the shopping behavior of the customers. Whether add to cart is working or not, the traffic loss, abandoned cart tracking, why customers are leaving web site without placing an order and many more factors need to be careful about to generate revenues that enhance your profit chart, as well as that, gives a great online shopping experience to the customers that will gain you customer’s loyalty and brand equity.

Here are some advanced guidelines that can be helpful to increase sales by proper e-commerce SEO and COVID-19 resources from Google for the e-commerce marketing process.

Implement COVID-19 Announcement and Add Structure Data

For a more effective e-commerce marketing process you can implement the COVID-19 announcement as many organizations, governments, schools, and more are making urgent announcements and publications that affect working and business schedules. This includes announcements given below:

• Availability of New Medicines
• Rescheduling of events, business hours
• Closure of Facilities 
• Shelter-in-place directives
• Government plans announcements regarding medical facilities, financial structure, unemployment support, paid-leave, tax payments, etc.
• Guidelines for Quarantine
• Travel guidelines for both local and abroad
• Any important updates on school, government offices, public gatherings, or public transportation 

Implement COVID-19 Resources From Google

You can implement COVID-19 announcements with two different methods either by adding special announcement structured data to your webpage or by submitting announcements in the search console to enhance e-commerce SEO for the marketing process.

Structured data is a standardized format for providing information about a page and classifying the page content.

In case you want to make a quick announcement on your site and you don’t have access to your site’s HTML, you can submit the announcement in Search Console. The announcement done by this tool is set to expire within a month of posting.

If you are looking for an announcement about the update on new business hours you should use Local Business Markup or Google My Business. You can also use Special Announcement to announce your new store business hours. 

Adding FAQ Markup

If your website has common FAQs (Frequently Asked Questions), adding FAQ markup can help Google Search surface your answers. Marking up your FAQs with structured data can enhance the e-commerce marketing process and helps in the proper optimization of the site.

Having properly marked FAQ pages are eligible to have a well-off result in Google Search.

New Event Properties

In the current scenario of the COVID-19 pandemic, many events are getting postponed or canceled for one or another reason. To provide accurate information to users Google has come up with new event properties to give the user accurate updates and information to support publishers and users.

The event status property of COVID-19 resources from Google announces the status of the event. With this property your events are eligible to be displayed in the event experience on Google, featuring your logo, description of the event, and more. With this property, users will have a new way of interaction and will get an accurate update on the status of the event. 

Status update of the event can be helpful in the following status of the event:

• If the event has been canceled setting event status property to Event Cancelled, keeping the original date in the start date of the event.
• In case of postponing the event update the event status to Event Postponed and keep the original date in the start date until the new date of the event gets decided. 
• For rescheduling the event, you need to mark the event status to Event Rescheduled and add the previous start date. And, you can also update the start date with the end date with new relevant dates.
• If the event status has been changed from in-person to online-only, optionally update the event status field to indicate the change with the event moved online.

Suggested:

The Importance of A Business Website During COVID-19.

How Virtual Marketing Is Playing a Vital Role During the COVID-19 Pandemic?

Strategies to Adapt Your Ecommerce Store as Coronavirus Impacts Shopping Worldwide.

The post How to Increase Sales with E-commerce SEO After COVID-19? appeared first on Tricky Enough.

While the aftermath is devastating, the only way for businesses to emerge victoriously is to accept change in the face of adversity. One fundamental change that successful companies have undertaken is a change in their marketing strategy. Companies are now making use of digital ways to connect with their customers. Social media and digital advertising are at their peak, enabling businesses to stay connected with their target audiences.

This blog will discuss the necessity of virtual marketing and growth hacking services due to the pandemic and give you some useful tips on how you can tweak your marketing strategy to suit the situation.

The Importance of Virtual Marketing

Virtual or digital marketing is a broad term that is widely used to describe ways of online advertising. Social media marketing, email marketing, display advertising, and blogs are ways a company can virtually market its products or services to its customer base. 

There are numerous benefits of marketing your business online. Let’s look at each of them in detail:

1. Greater Customer Reach

With out-of-home, TV, and print advertising, you will not be able to reach many of your potential customers. In this era of technology, people spend more time on the Internet than they do reading newspapers, watching TV, or reading off billboards. There are greater chances of a customer becoming aware that your business exists if you advertise on some kind of online platform. With people quarantined at home during the pandemic, Internet data usage has increased by up to 47%. Now is your chance to establish your online presence and let yourself be known.  

2. Attracts Locals Customers

When a customer goes online and searches for a product or a service, the search engine tracks the IP address and shows results that are tailored for the user’s geographic location, so if you own a pastry shop and someone in your area searches for macaroons, your shop is very likely to show up in their search results. This establishes the local presence for your brand and can help you gain many customers.

3. Develops Longer-Lasting Relationships

Online marketing does not only boost sales but also helps you develop long-lasting relationships with your customers that will help you earn repeat business. For instance, when you market on social media platforms, it gives you a chance to engage with your customers one-on-one. Facebook has an option for customers to provide feedback and reviews on your business’s Facebook page. In return for their feedback, you can engage further or provide incentives to make them loyal to your brand.

How Virtual Marketing Is Helping Businesses?

1. Providing Modes of Cheaper Advertising

Since many companies have suffered setbacks, there have also been substantial losses that have forced them to cut down their budgets, including the budget for marketing. By adopting a virtual marketing consultancy, you don’t have to worry about spending a lot of money. Social media and digital display ads are relatively cheaper as compared to other modes of advertising and can help you earn more significant benefits.

2. Unveiling New Digital Opportunities

Video conferencing applications like Zoom and Microsoft Teams have gained immense popularity during the pandemic. While schools and universities are making their lectures accessible online, businesses are also investing in webinar marketing services to provide their customers with a chance to interact one-on-one with the brand.

Many skincare brands are hosting live webinars on their social media platforms where they are paying dermatologists and aestheticians to come online, talk to their audience about skincare, and promote the company’s product while they are at it.

3. Bringing People Closer Together

There has never been a greater need to bring communities together (not literally!) than during the pandemic. Companies are offering their help to fight the virus and even teaming up with their competitors to extend their support.

Guinness created intense footage that had a message of resilience as people stayed at home during St. Patrick’s Day in Ireland. They promoted the idea of sticking together even when apart and added an emotional aspect to the advert in an attempt to increase the likelihood of the brand. 

COVID-19 Marketing Tips

• Reassure your customers through email updates and regular social media advertising.
• Start conversations on your platforms.
• Post frequently and hold online contests.
• Keep customers in the loop about your store updates if you have a physical presence or update them about delivery if you run an e-commerce store.  
• Improve the user experience on your platforms.
• Create online forums and communities.
• Make use of paid advertisements.
• Promote unique offerings like DIY sanitation kits. 
• Write relevant blog posts that your audiences can enjoy while sitting at home.
• Keep checking in with your audiences to see how they are doing, especially if you are a small business.
• Use COVID-19 related hashtags in your advertising material on social media platforms. 

To Sum It All Up

It has become almost impossible for businesses to escape the digital and virtual marketing landscape. Even many old businesses that have been established since decades need to adapt to the changing environment, or they will lose at the hands of companies that are investing in online advertising and connecting with their customers.

The post How Virtual Marketing Is Playing a Vital Role During the COVID-19 Pandemic appeared first on Tricky Enough.