Word-of-mouth advertising is still evident in our generation in the form of product reviews, online reviews, service reviews, etc. Recent research about this matter showed that around 79% of customers value online reviews similar with peer recommendations, 85% reads online reviews for looking a local business for their needs, and 73% believes that positive reviews in business will boost their credibility as a business.
This article will help you know how you can get five stars in your Amazon store. Selling your products on Amazon can be really demanding. And customer reviews is the one you should not be ignored as it is very valuable to your business. Here, we will discuss why and how you can capitalize this feature in boosting your sales.
How to Get Positive Reviews on Amazon?
Unfortunately, Amazon reviews are not easily gathered from your customers because according to the new Terms of Service in 2016, encouraging reviews are prohibited. You need to become very creative and innovative on how you can get reviews from your customers. At the same time, build credibility in your store. Here are five practices you can incorporate to get positive reviews on Amazon:
Email Customers for Feedback:
Customers after getting their products and became satisfied, they will have a less drive to leave a review on your store. Sending an email to them may help you increase your positive feedbacks. Using this practice, you can make them feel that the relationship between you and the buyer is personal, unlike when Amazon is asking for reviews. Making the email personal is very important if you want to get noticed in your customer’s inbox, your emails will be read by your buyers and may convert into actions.
Sending a unique message through the Buyer-Seller Messaging Service can help you add a personal touch in sending a message to your customers and ultimately make you appreciated by your buyers.
Send Follow-up Emails
These follow up emails are not the normal notification to your buyers that their items have been sent to them, instead, you should use this to send a call-to-action message that will make them notice your mail. With this practice, they will already feel that you are for their satisfaction and review of the services or products rendered from your store. Also, they will feel different because they will not be receiving another email from Amazon that is template-based and have no personal touch in it.
Provide Quality Customer Service
Amazon is one of the biggest and widest shopping sites around the world. It means you will encounter a lot of customers coming from all over the world. Being a part of one of the biggest shopping sites, this means that your customers will also expect higher for your services and assistance. Your potential customers will expect fast revert times. According to a study, 40% of Americans are expecting a reply from the store within six hours. You need to revert quickly about their inquiries and questions to instill your quality customer service.
This will also give you positive feedback from your customers. You will be most likely to meet or exceed your consumer’s expectations because of this. Ultimately, you can get various positive feedback from them since they have a reason why they would give you positive feedback in your store.
If you’re having problems in answering quickly because of a lot of messages you need to revert, you can use a helpdesk in Amazon where it can help you in responding quickly to those messages.
Exceed Customer Expectations
Product resources can be given to your customers that might pique their attention and give you positive feedback. You need to exceed your customer’s expectations, especially in helping them in the most effective way they can use the products they bought from you. You can send manuals, video tutorials, and hack guides to your consumers so they can maximize the potential of their purchased products.
Address Negative Feedback
Negative feedback should not be ignored as it can help you in many ways on how to improve your business. All negative feedback should be treated as constructive, and your customers are always right since you want the best convenience for them.
The first thing you need to do when you are given negative feedback is to apologize to your customer. After that, you can talk privately about the negative feedback. Ensure that your messages are personalized so that they will feel that the store notes their feedback. Put on your positive aura when talking to them, you don’t want to add fuel to the fire. Thank your customer afterward and assure them that their comments are duly noted.
On such a big platform such as Amazon, you need to find ways to be a step up from your competitors, and online reviews may be the way. Although it is challenging to get your customers to comment on their whole transaction with you, incorporate these five steps into the business plan, and it will become a lot easier.