optimisation Archives - Tricky Enough

React Performance Optimisation: Techniques to Improve Speed

Ajaypal Sharma — Fri, 27 Jun 2025 23:57:28 +0000

React is a popular JavaScript library for creating user interfaces, especially single-page applications (SPAs). While React simplifies the creation of interactive and dynamic online apps, speed optimisation becomes increasingly important as the application’s complexity grows. Without sufficient optimisation, performance might suffer, leading to slow rendering, longer load times, and a worse user experience. In this article, we’ll look at different approaches for React performance optimisation to ensure your apps operate smoothly and efficiently.

1. Use React’s Built-in Performance Tools

React provides several built-in tools to help developers monitor and improve performance:

React Developer Tools: This Chrome and Firefox plugin allows you to view the React component tree, analyse renders, and identify which components are re-rendering excessively.
Profiler API: The React Profiler is included with React DevTools and allows you to visualise the performance of your React application by tracking rendering behaviour. It highlights which components take the longest to render and how frequently they are re-rendered.

2. Minimise re-renders with shouldComponentUpdate and React.memo

Unnecessary re-rendering of a component can harm performance, especially if the component is complex or requires intensive computations. React offers multiple ways to manage re-renders:

shouldComponentUpdate (Class Components): This lifecycle method returns a boolean result, allowing you to determine when a component should re-render. If you return false, the component will not render again.

class MyComponent extends React.Component {

shouldComponentUpdate(nextProps, nextState) {

return nextProps.someValue !== this.props.someValue;

}

React.memo (Functional Components): React.memo is a higher-order component that covers a functional component and avoids redundant re-renders if the component’s props remain unchanged.

const MyComponent = React.memo(function MyComponent(props) {

return

{props.someValue}

;

});

3. Lazy Loading Components

Lazy loading is the technique of loading only the application’s necessary components or chunks as needed. This can dramatically lower your application’s initial load time while improving its perceived performance.

React’s React.lazy and Suspense allow you to load components dynamically:

const MyComponent = React.lazy(() => import(‘./MyComponent’));

function App() {

return (

Loading…

);

}

By using lazy loading, you may divide your program into smaller bundles that are loaded only when necessary, resulting in faster initial load times.

4. Virtualisation for Large Lists

Rendering huge lists or grids might be a performance issue if each item requires a complicated render. React Virtualisation is a library that allows you to render only the objects visible in the viewport, minimising the number of DOM elements while improving speed.

Popular libraries like react-window and react-virtualised provide optimised solutions for rendering large datasets in a virtualised list.

const MyList = () => (

height={400}

itemCount={1000}

itemSize={35}

width={300}

{({ index, style }) =>

Item {index}

}

);

5. Use Immutable Data Structures

Immutable data structures help to avoid unwanted re-renders by making it easier to detect changes. Using immutable data allows React to easily compare the old and new states, optimising the re-rendering process.

To generate immutable data structures in JavaScript, utilise libraries such as Immutable.js or Immer. This approach allows React to identify changes more effectively and reduces the number of unwanted re-renders.

6. Optimise Context API Usage

The React Context API enables you to communicate state between components without having to send props explicitly. However, if not utilised appropriately, it might cause performance concerns because every time the context value changes, all components must re-render.

To optimise context performance:

Avoid updating context values too often.
Use memoisation to avoid unwanted context value recalculations.
Consider using React.memo or shouldComponentUpdate to manage re-renders in components that consume context.

7. Debounce and Throttle User Inputs

If your application relies extensively on user inputs (such as search or form fields), debounce or throttle the user’s activities to avoid unnecessary re-renders or API requests.

Debouncing means delaying the execution of a function until a particular amount of time has passed since the last event.
Throttling restricts the number of times a function can be executed within a given time frame.

Libraries like lodash provide convenient methods for debouncing and throttling.

import { debounce } from ‘lodash’;

const handleChange = debounce((e) => {

console.log(e.target.value);

}, 300);

8. Use Web Workers for Heavy Computation

If your application requires extensive computations, try outsourcing them to a Web Worker. Web Workers enable you to run JavaScript code in a separate thread, keeping the UI thread from becoming stopped and increasing the overall responsiveness of your application.

9. Optimise Images and Assets

Large images and assets can significantly slow down your React application. To optimise images:

Use newer formats, such as WebP or AVIF, for improved compression.
Implement responsive pictures that load differently according to the user’s device.
Before adding photos to your project, use ImageOptim or TinyPNG to compress them.

10. (SSR) and (SSG)

Server-side rendering (SSR) and static site generation (SSG) are approaches for generating your React app on a server rather than a client. This can enhance your application’s performance, particularly on initial load, as well as its SEO.

Frameworks like Next.js include built-in support for SSR and SSG, making implementation easier.

Conclusion

React performance optimisation is a continuous process that necessitates a variety of strategies and technologies. Understanding and adopting these optimisation strategies—such as memoising components, lazy loading, virtual lists, and server-side rendering—can drastically enhance the performance of your React application, providing users with a faster and smoother experience. Remember that performance is an ongoing problem, so profile your application frequently, identify bottlenecks, and implement relevant optimisation approaches.

The post React Performance Optimisation: Techniques to Improve Speed appeared first on Tricky Enough.

How To Ensure That Google My Business Page Rank High?

Alok Kumar — Sat, 25 Apr 2020 04:28:10 +0000

In today’s dynamic market place scenario, the first step digital marketers take in regard to kick off any firm’s local SEO strategy is to optimize its Google My Business Page. Over the past few years, several aspects of the same have changed a lot fuelling a strong and compelled need to make Google My Business page more precise, complete, and creative.

There is no doubt in the fact that Google holds the topmost position in the search market with a 65% percent share and this makes it very much imperative to make your business on top in search results. The prime objective behind a full-fledged Google My Business is to enable local businesses to render to their potential clients what they’re up to and how they strive to cater to their needs. So, you shouldn’t take it lightly as it could be of immense worth. And as it is pretty much simple to do, there shouldn’t be any delay in its maintenance.

With Google’s new 3 Pack, the significance of local search results has only raised like never before. Look at a few of the screenshots below for better reference.
Don’t they look familiar? The latest 3 Pack appears on the top of organic Google search results even on local searches. It means a lot to have these 4 listings and the only way to make the most out of them is to have a right-directional SEO. And this is why it becomes necessary to create and maintain a healthy Google My Business page.

It is completely shocking to see that many businesses don’t pay heed to the information mentioned on their profiles on Google My Business. This way they are supposed to lose out crucial clients. Let’s have a look at ways through which you can optimize your page.

Get access to your Google My Business Dashboard

Let’s say that your business is already verified. Now you need to move to Google.com/business to look over to your business dashboard. Login and you would get a screen.

It is Google My Business Dashboard that gives folks all kinds of information such as traffic and impressions of over the last 30 days, customer reviews. Here you can choose to share these elements right on your Google+ and YouTube accounts.

Choose Edit given in the top right corner to access your Business info page. From here you can ensure success to your page.

Optimize Your Google My Business Page Info

Once you fill all the mentioned fields, the business info bar on top would reach 100%. Don’t take a break in between as this is super important.

These fields include:

Business Name

This is where you should mention your real business name. Do not embed in extra words just with a purpose to get some sort of help in regard to SEO. Take care of spaces between words so as to avoid any language mistakes.

Address

Your address and regions would come out immediately from verifying your business information. But if you wish to change, just hover and click to edit. If you are a local business that caters to a closer-knit geographical region, keep the geographic area small so your results are concentrated to those regions only.

Contact Info

Make sure the contact information you put here is genuine and reachable. For best results, use a local number in regard to the phone number.

Here you need to mention your working hours for each day.

Introduction

This is more likely an opportunity to mention something relevant for your business and the services it offers. You can also choose to link out from your introduction to various sections of your actual website.

Manage Your Photos

Go back to the main dashboard and click on “manage photos”

Identity Photos

There are several sections in The Business Photos section. The first section is called “Identity Photos” and this is very important. You need to upload 3 photos – A Profile Photo, A Logo Photo, and a Cover Photo.

Always remember that these photos may appear in search results, so, always choose good photos that exhibit a strong appeal of your business.

Interior Photos

Here you can display your office, shop, and workshop photos that would define what your ambiance looks like.

Exterior Photos

If you want customers to know what your place of business looks like from the outside, this would be the place to put recognizable photos so they can find it.

Also Read: Best PPC Marketing Company In India

Photos at work

This section gives you an opportunity to exhibit more about your business, its philosophy, working culture, people, job profiles, and a lot more.

Team Photos

Here you can show the picture of your people working together as a team.

Additional Photos

If you’ve any photo that doesn’t fit perfectly to the above categories, but still relevant for your business, this is where it should go.

Summary

The above-given steps may be of immense help for you to make your Google My Business page up and running. By maintaining it properly, you would make your business appear in local search results. Always follow best practices when it comes to complete and maintain your business page.

The post How To Ensure That Google My Business Page Rank High? appeared first on Tricky Enough.