A lot of videos are watched without sound

According to one survey, as many as 85% of all videos on Facebook are watched without sound. This means that, unless it’s a completely text-less script, people wouldn’t be able to understand what’s going on if there were no captions. Sure, an automatic captioning option is often used in these scenarios but the truth is that they are not 100% accurate. For a person listening to a video while watching these captions, mistakes are obvious and easy to fill in. However, manual captioning is always a superior choice.

There are a lot of people with hearing problems out there

According to some of the latest surveys, around 466 million people in the world have disabling hearing loss. The older the demographics get the worse the situation becomes. For instance, one-third of people over 65 have problems with hearing loss. Keep in mind that this is a massive audience that would be completely discarded without the use of captions in your videos. Moreover, if you are in an industry that targets older demographics, adding proper captions to your videos becomes a top priority.

Captions in Your Videos: Greater completion

One of the biggest reasons why you should add captions to your videos is because of a higher level of completion. When observing partially completed videos, those without subtitles have an average of 66% of completion. The completion of videos with subtitles was at 91%, which is a massive difference. It’s also a great investment in your content marketing. The last thing you want is to produce content that people won’t watch until the end. This is especially true since the branded message often gets pushed to the very end of the video (for dramatic impact). So, if you want people to watch your content whole, try adding captions using a caption generator.

Captions in Your Videos: Greater comprehension

Experts behind Alpha Omega Video claim that, in order to create a strong branded message, video professionals need to target every sense of their audience. Previously, we’ve already mentioned that a lot of videos get watched without audio. So, what are video production experts supposed to do? Are they supposed to ignore any audio-based means of expression like a voice-over or background music? Of course not, they need to act as if every video will be watched the way they intended it to be but also acknowledge that there are people who will approach this differently. Don’t discard this potential audience by failing to add captions.

Captions in Your Videos: Simpler SEO indexing

Whenever you produce a piece of content, you need to be aware of the fact that there are two types of audience. First, there is your human audience. They interpret your content through their own subjective impressions. Then, there are Google bots. They do not see content in the same way we do. In order to interpret it, they need metadata. One of the ways in which they can analyze video content is through captions. In other words, with the use of captions, this video will be easier and more accurately indexed.

People don’t necessarily speak your language

By adding a chance for non-native speakers to understand you (captioning in another language), you are drastically expanding your potential target audience. This is especially true if you’re from a non-English speaking country and want to add captions in English/your native language. Keep in mind that another language group that you target has its own portion of the internet that is ranked completely differently. This means that if it’s hard to become competitive globally, you can always try to improve your local ranking. In the field of digital marketing, this is achieved through captioning.

Captions in Your Videos: More social reach

Various surveys have shown that videos with subtitles have more shares, better reactions, and more CTA clickthroughs. This is quite expected. People often share for validation and since they get more reactions to videos with subtitles (because the majority of people on social media watch videos without sound), they are bound to hit their marks. This means that they will (either consciously or subconsciously) drive a parallel between videos that have a greater reach (those with captions) and those that often fail (without captions). Next time, they are more likely to share a more successful part.

Subtitle makers are simple and available

Never before was it so easy to create subtitles as it is today. You see, there are a lot of programs that make it easy to manually add subtitles. There are even some platforms that do automatic captioning. Now, this method may sound a bit sub-optimal but the truth is that algorithms and AI-assisted tools and software really do a great job. If anything, they add quite a bit of value to those who want to add more than 2 or 3 languages. After all, people from different language-speaking areas usually aren’t that picky. They understand that they are not your primary target audience and they are more tolerant towards inaccuracies.

Make them viewable under different circumstances

One more thing worth taking into consideration is the circumstances under which the video is viewable. If people receive a link to your video and the video is not captioned, chances are that they won’t be able to enjoy it on public transportation, during meetings (although unethical it’s what the majority of people do), etc. The thing is that they might be genuinely interested in the subject matter and be determined to check it out once they get home. By that time, nonetheless, they might simply forget about this. This will help you overcome this problem.

Grabbing attention

Lastly, when you use captions, your audience gets one more thing to focus on. In other words, it’s quite efficient in grabbing the attention of your audience. Keep in mind that audio content allows people’s vision to be directed to something else. Split senses always imply split attention. This can be quite problematic if you’re trying to send an important branded message. So, having captions in your videos might enhance your chances of success quite drastically by ensuring that your message hits the mark with greater accuracy.

In conclusion

The most important thing worth mentioning is that captions don’t really hurt your video content in any way. If they want, your audience can use them; if not, they probably have an option to just switch them off. In other words, while the advantages are numerous, the downsides are virtually non-existent. Now, combine this with the fact that adding them to your video is a relatively simple and inexpensive process, from the logistical perspective. In other words, there’s no reason for you to skip this whatsoever.

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The post How Having Captions in Your Videos Enhances Your Chances of Success appeared first on Tricky Enough.

Are using WordPress?

If you are in the field of SEO?

Then In this post, I am going to share with you what makes WordPress the Best CMS for SEO.

Since its release in 2003, WordPress has been and still is one of the most popular and most praised content-carrying tools and blogging software in the online world. It evolved with time and there is a very large community around it, so it’s perfectly natural that more and more businesses turn to WordPress when it comes to content management system (CMS) solutions.

Without the proper technical knowledge to edit and manage your website content, you will probably have to hire a team of people to do it for you or find some other costly solution. With CMS, you get to do all of that by yourself, without having to master coding or web development. We did a bit of digging around and we’ve come up with this list of amazing benefits WordPress can provide a lot of things for your business. If you’ve thought about designing a new website or redesigning the old one and you’re looking for a powerful tool to save you time and money, perhaps it’s time to start thinking about WordPress. Let’s jump straight to it and see why.

Accessibility and Ease of Use

When it comes to WordPress, some of its most praised features are accessibility and user-friendliness. There is a virtually endless sea of various plugins, themes, and extensions you get to use for your website that you can virtually achieve anything you can think about. All of those plugins are incredibly easy to use, making sure you can manage your website with an intuitive interface without having to know much about coding or programming. The technology behind WordPress and its plugins is fairly simple, yet it’s still high-end, making sure it can be accessed by almost anyone. With WordPress, you won’t need any HTML or FTP editing software like Dream Weaver, as you can manage the website with plugins and save quite a lot of time. WordPress is also a browser-based platform, which means it’s accessible from basically any device that has an internet connection. This saves you a lot of time and money, as you get to access your website from any PC, laptop, or mobile device. You can add changes, manage your pages, and do a lot more very easily and basically from almost anywhere in the world.

Adaptability and SEO

With WordPress, it gets very easy to customize your own website in a matter of minutes. With large libraries of various themes and customizable elements you can use for your website, there’s not much you can’t do. From visual effects to functionality, WordPress websites can be fully customized so you achieve exactly what you’re aiming for. What’s best is that you get complete control over your website. You don’t have to wait for someone to implement the necessary changes – you get to do it yourself at any given moment. Another very important aspect of WordPress-based websites is that they are done in a very clean and organized fashion. This helps search engines to read through your website in the best possible way and that helps to put you higher in the search results on those search engines using the white label SEO techniques. In a recent case study, Seobility tested the SEO capabilities of five popular CMS and they found that WordPress is indeed the best CMS for SEO.

Overall Functionality

It seems we can’t stop talking about those amazing plugins, but they are really one of the main reasons why people use WordPress and decide to develop websites with this platform. Other than giving you complete control and amazing customization options, WordPress plugins help you extend the functionality of your website. They allow you to change the overall user experience, and focus on what your visitors really want to see, you can even implement a Twitter feed, a video gallery, an event calendar, or any other necessary element which can help you expand your reach and grow your business. Another thing worthy of mention is how easily you can scale your website with WordPress and its plugins. When your business starts maximizing its potential and starts growing and expanding, your WordPress website can easily be scaled to lots and lots of pages, without having any effect on its performance or speed.

Ready-Made Blogs

Now, WordPress web development is evolving and growing, but before this platform was primarily meant for blogging. So, knowing its basis, you can use its amazing blogging features in order to expand your business and gain a higher reach. With various plugins, you can create different blogs using RSS, community, email subscriptions, and many other useful features. You get to develop a highly functioning blog that can help your business in many ways. It can help you by making you more visible in the online world, it can help develop relationships with your clients and customers, and it can help your brand grow. Blogging is a very useful tool for digital marketers, so think about adapting your website in such a way that it can use its maximum potential.

Loading Speed

What most of the good WordPress websites have in common is their high loading speed. As it’s quite optimized and adapted, websites developed for the WordPress platform can usually load quite fast. If you’re not using outdated themes and plugins, and if you’re not using too many of those unnecessary plugins, then your website will load as quickly as possible. This is very important for general retention and even conversion rates, as various researchers have shown that the general attention span is dropping. Making your website load as fast as possible will keep your visitors where you want them, it will help you with overall SEO, and it can significantly increase your website traffic. All of these things combined help make the best possible path for your business success.

Wrapping It Up

So, there you have it. These are some of the essential benefits your business website can gain from turning to WordPress. There are lots of other benefits you can gain from it, as well as some downsides, but it can most definitely help you make a change in your business life. Do your research, contact the professional services and talk with them about your ideas. With some planning and organizing, your business can have a better chance of success with a WordPress-based website.

The post What Makes WordPress the Best CMS for SEO? appeared first on Tricky Enough.