Apple has stated that it plans to empower businesses to show Apple users the best and most accurate information. With the new update, all companies can register on Business Connect to develop a visual brand identity. This helps with establishing the company’s identity and connecting with its customers. Businesses can also register to show their brands off on the Phone and Mial apps. They can also customise the brand’s logo through the Tp to Pay tool available on the iPhone.

In addition, Branded Mail enables businesses to show their logo as well as their brand name in customer emails. Thus the company’s emails will stand out in comparison to the other emails in the customer’s inbox. It should be noted that while businesses can register for Brnaded Mail, logos will only appear to the customers later in the year.

Apple Business Connect: More tools announced by Apple

Apple also announced Business Caller ID in the Apple Business Connect update. Through this tool, businesses will be enabled to sign up for a Business Caller UD which showcases valuable information about their brand. Details such as their logo, name and department show up on the incoming call screen as they call customers. This tool helps customers differentiate between legitimate businesses from spam and scam callers. The tech giant has stated that this feature will debut sometime next year.

Businesses can also decide on whether or not they want to show their brand logo when they receive Tap To Pay payments. Instead of the category icon, they can choose to show their logo instead. Customers can thus rest assured knowing that they are paying legitimate and trusted businesses.

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Apple released macOS Sequoia for several Mac devices such as iMac Pro, Mac Studio, 2019 iMacs and later models, and 2019 Mac Pros and later models. 2018 Mac Minis and Macbook Pros and later models are also compatible with Sequoia. 2020 MacBook Airs and later models are also included.

One of the most exciting features introduced in the new update is iPhone Mirroring. This lets users access their iPhones from their Mac devices. Users can perform functions from their iPhones through their Mac devices. For instance, users can reply to iPhone notifications from their Macs. The user’s iPhone remains locked during the whole process. This ensures that no one will be able to view what the user is doing.

macOS Sequoia: More features from Sequoia

New updates to Safari have been introduced to macOS Sequoia. Users are given a Highlights feature. Distraction Control also makes its arrival. This feature enables users to hide webpage items that users may find distracting to their browsing experience. In addition to these features, a fresh updated Reader lets users read articles faster. A new streamlined display, table of contents, summary and a fresh Viewer allows videos to be put upfront. This gives the users full-fledged access to the system’s playbacks.

Users can also put new and attractive backgrounds during their video conference sessions. They can even use their own photos for backgrounds. Presenter preview lets users view what they are about to share right before the conference starts.

Apple Intelligence has not yet arrived in macOS Sequoia. But Apple has stated that Apple Intelligence will make its way into Sequoia soon. Other updates in Messages, Notes App, and Maps have also been launched.

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AirPods 4: A Look Into Apple’s New AirPods.

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The AirPods 4 will be available starting September 20 but those interested can also preorder the new launch. The new AirPods are deemed Apple’s most comfortable and advanced earphones, which the company designed. Customers are offered two models as options such as the AirPods 4 and the AirPods 4 with Active Noise Cancellation. The model with Active Noise Cancellation is priced higher at $179 than the standard model at $129.

The new AirPods offer up to 24 hours of battery life with a USB-C charging port. It gives users up to five hours of audio listening running on a one-time charge. The open-ear design of the AirPods makes for a comfortable fit for most ear shapes. Powered by an H2 chip, these earphones provide features like Voice Isolation, enhancing call quality. The H2 chip also makes the new AirPods ideal for gaming as it supports 16-but, 48kHz audio. Additionally, a new exciting feature also allows users to decline or accept an incoming call. Users can also apply the same to questions by Siri. A force sensor feature in the new AirPods also allows users to pause, mute or play audio or calls with a fast press. 

AirPods 4: More features and other announcements of AirPods Pro 2 and AirPods Max

Users are given a fully immersive experience with Personalised Spatial Audio coupled with a dynamic head-tracking feature. Apple is introducing ANC for the very first time in an open-ear design with the new AirPods release. Other features also include Transparency Mode keeping users wary of their current environment. Another feature called Adaptive Audio combines both Transparency and ANC according to the user’s environmental conditions. 

Besides the new AirPods release, Apple has also announced the release of five new colour variants for the AirPods Max. The new colour variants are namely, Midnight, Blue, Orange, Purple and Starlight. The Airpods Pro 2 will also be introducing a Hearing test, Hearing Aid, and Hearing Protection feature. 

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Apple Sports was introduced earlier this year in February and its main goal is to provide fans with quick and easy access to the latest updates of their favourite sports teams. It supports various leagues such as the NBA, NHL, MLB, and MLS. NCAA basketball and more leagues.

Apple Sports is a free app and it is available to download through the App Store. It can be downloaded to countries such as the US, Canada, and the UK.

Apple Sports Update: All upcoming updates 

The new update for the upcoming football games includes improvements to play-by-play. This will assist football fans and viewers in tracking all the movements and actions happening on the field. A dynamic drive tracker has also been released. The tracker allows the fans to visualise the location of the ball on the field at any point in time. Fans can follow their favourite teams on Apple Sports and receive the latest updates. 

With the coming of iOS 18 and watchOS11, the app will bring out Live Activities for every team and league that exists on the app. This means that life scores and play-by-play capabilities will be possible with a quick look at the user’s Apple Watch and iPhone lock screens. 

Another upcoming Apple Sports update will include a drop-down navigation to view the main scorecards. Furthermore, a new and improved search will also be available soon. This makes it easier for users to watch matches of leagues they are not following.

Apple plans to include more leagues in the future such as the Europa League, and the Champions League. 

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It has been reported that this new feature will see its release in the new iOS 18, macOS Sequoia and iPadOS 18 developer updates.

To access the Distraction Control feature, users can go to the Page Menu available in the Smart Search. The desired items can be selected for removal from the website. Safari currently does not sync this feature throughout its various devices. Therefore, users may have to manually select the items for removal in each device. However, Safari does remember to remove the items for any future visits to the websites.

Distraction Control: More on this feature

This new feature allows users to hide annoying and distracting elements from a website. It should be noted that Distraction Control does not remove ads altogether so users may not be allowed to remove all the ads they come across permanently.

This update follows in the footsteps of Arc as this browser also introduced a tool similar to Distraction Control. This tool called ‘Boosts’ allows users to personalise websites and remove any unwanted sections from the websites.

Such features make the browsing experience less of a hassle for users. It limits the amount of ‘distractions’ that websites badger users with, making the users’ browsing experience smoother and more enjoyable.

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Since WWDC 2024, two beta versions of iOS 18 have been released to developers. The final version of iOS 18 is expected to be made public in the fall later this year.

iOS 18 New Language Support Features

The new update enables users to customise their lock screens in various numerals from the newly added languages. Telegu, Arabic, Ol Chiki, Arabic Indic, Odio, Bangla, Meitei, Devanagari, Malayalam, Gujarati, Kannada, and Gutmukhi are the 12 languages added to the roster. 

The Keyboard on iOS has also been updated to support trilingual predictive typing. Telegu, English, Tamil, Bangla, Punjabi, Gujarati, Marathi and Hindi are the languages supported by the keyboard. Support for English and Korean multiscripts will also be included in the upcoming iOS release. This new update offers language scripts to users so they can switch between languages effortlessly. Furthermore, the keyboard will recall the most recent language in a thread in the Messages App. 

Language search has also been worked on in iOS 18. Users can check for the spelling of words that sound similar. This new update applies languages such as Gujarati, Devanagari, Bangla and Assamese.

Other features in the update include language support for Siri in 9 languages. Telegu, Bengali, Tamil, Gujarati, Punjabi, Hindi, Marathi, Kannada, and Malayalam have received language support for Apple’s AI assistant. 

Apple has also expanded Hindi support in the Safari browser, Translate app and translation in Notes.

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1. iPhone Mirroring
2. SharePlay

iPhone Mirroring will allow Mac users to mirror their iPhone’s display to their Mac. Other functions in the new feature allow users to interact with their iPhones and receive iPhone notifications on their Macs. Users can also drag and drop between their Mac and iPhone devices seamlessly. 

The other iOS 18 feature is the SharePlay screen sharing which will offer enhanced screen sharing capabilities. Apple also states,” You can draw on someone’s screen so they can see what they can do on theirs, or control their screen and take actions yourself.”

iOS 18 beta will also fix bugs and make a few tweaks to the other new features. Some of the new Siri capabilities will also be released later this year. 

iOS 18 beta 2 will be released for developers alongside the second betas for iPadOS 18, macOS Sequoia, tvOS 18, visionOS 2, and watchOS 11. Meanwhile, a public beta will be available later in July.

iOS 18 Beta 2 and the reason for its unavailability in the EU 

Apple has previously announced that three major features for iOS 18 will not be available in the European Union. Bloomberg reports that features such as iPhone Mirroring to macOS Sequoia, SharePlay Sharing and Apple Intelligence will not be available will not be available in the European Union.

Apple is facing problems over violations against the Digital Markets Act, which has consequently affected the release of some of the new iOS 18 features in the EU. 

Apple has stated, “We are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security.”

It has even been speculated that Apple and Meta could soon face charges over DMA violations.

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