Later in this post, I will tell you all the pros of making internal links to your website or blog. Let me give you some good examples of websites. Ranking on the Google first pages like shoutmeloud.com, Neilpatel.com, backlinko.com, and many others are there. If you can check my blog Tricky Enough where you are currently reading this post, I also do internal linking.

Reading my blog posts and even on this post, you will notice internal links that are related to this topic.

What is Internal Linking?

Internal links are links that bind a website together. In simple words, linking related content to the topic in a page or post to make it more helpful. Links on a single domain using posts and pages are known as internal links. But when the links are from other domains pointing to a website are known as outbound links.

Why do Internal Linking?

There are various reasons to create internal links on a website or blog, like

• Navigation to the related posts becomes a lot easier, and we can grab proper information without looking at external sources.
• Helps to make a good architecture and hierarchy of a blog or website.
• Increase the page authority of the posts and pages on the website and also help to rank on SERPs quickly.

The first two points are good enough but focusing on the third can help boost Page Authority and Domain Authority. If you do not know the difference between Page Authority and Domain Authority then should read about it. Creating internal links could even help us to improve our Alexa Rank early. Because of the increased traffic and decreased Bounce rate of our website. Although Alexa Rank is long gone, you can consider using other metrics in the market.

Do Search Engines Prefer Internal Links?

Yes, Search Engines like Google, Bing, and others good search Engines highly Prefer internal links. You can check a post on link architecture by Google Blog. And the other post about “Does Google check the anchor text of the internal links?”

According to the above two links, Google loves internal links and considers them to be the best technique for SEO. Internal linking has become an important part of SEO and can help us rank on Google and increase Domain Authority.

How should you do Internal linking for Perfect SEO?

1. Create more and more good content

The first question that comes to the mind of bloggers and webmasters is how they can create internal links.

So, My Answer to them is to focus on creating lots of content. More content means that you can make more internal links. Create content that is related and can be easily interlinked together. Grab one Niche and start writing a series of topics about the same niche. Even the readers like reading the content on one complete topic. Wrote content about SEO, wrote a post about “A complete guide to SEO” and internally linked the other related posts to the same post. Making the navigation easier for the users. You can follow the same technique to do internal linking and better SEO.

2. Use anchor text wisely

When we do the off-page link Building, then we do not use the same anchor text as the keyword or the title of the post. So, the same is true with the internal links.

You should not use the same anchor text while making the internal links on your Pages. I will recommend you use the different synonym words or LSI keywords for the internal linking. Using the same keyword to link the post will harm your SEO.

3. Create deep links

Focus on creating deep links.

Deep links mean, making links in the website’s posts and pages that are old enough. New internal links help but linking a new post to the old post helps to get a good page authority. As a result of that, the post can rank on Google SERPs quickly.

And also do not make more internal links to your domain page or home page. Google knows that your home page is connected to the other pages of your blog. Avoid linking the Contact Us page again and on your pages. So, Avoid interlinking your Home page or domain name again and again.

4. Use those links which Interest the readers of the post

What If I am writing a post on SEO and in the same post I do some internal linking, and many of the links are not related to the SEO, the links are related to development, marketing, and selling? So, this post with bad internal links is not going to rank, and even the readers are not going to enjoy it because the links they are getting in this post are different from the posts they are reading. According to my opinion, this kind of post reaches nowhere but the end of Google SERPs.

The only thing I want to make you understand is to create those links that are related to your post. Google’s Rank Brain algorithm is good at this and detects this kind of mistake in a matter of seconds once crawled. So, if you are writing about SEO, interlink content that is related to SEO only, like On-page SEO, Off-Page SEO, link building, etc.

5. Links must be relevant

Relevant means that the internal link that you are making must make the current post more valuable and knowledgeable. Linking irrelevant content to your post may destroy the proper message that you want to give to your readers. And according to me doing this kind of thing can increase your bounce rate. More importantly, it must interest your readers, and above that, the link must pass a valuable source that must make the visitor read the linked content on your post and help to decrease the bounce rate of your website or blog.

6. Do not make the internal links Nofollow

Nofollow links are those links that are not indexed by Google and pass no link juice. Nofollow links were introduced by Google in the year 2005 to avoid spamming. If you are making the links Nofollow for the other website which Google does not trust, that’s a good SEO technique, and you are taking your safe side.

But if you are making your website links Nofollow then it is the biggest SEO mistake that you are making, and following this type of technique can hurt the SEO and ranking of your website. I will recommend you keep the links Dofollow while doing internal linking

7. Do not overdo the internal linking

From the beginning of SEO to today, content has been the king, and this is true. In the first point, I mentioned that more internal links can be created only if we have more content. Content always plays a major role, but it does not mean we can link all or half of the websites.

We must make reasonable links to a blog post or a web page. Overdoing, can spoil our SEO and ruin the reputation of the website. According to the above points, internal links must be relevant, related to the post, interested in the content readers, and pass valuable knowledge and information.

Moreover, making a long list of links in the content can irritate or confuse the reader. Like sharing the same types of content in the post in a row one by one.

Conclusion

Internal links have always been a part of SEO, and in the coming years, they will be. I do believe that the above seven tips that I have shared will help you to do internal linking properly.

If you have any Questions or Queries, please feel free to ask, and I will get back to you as soon as possible.

The post Internal Linking- An important part of ranking (SEO) appeared first on Tricky Enough.