First of all, let me tell you what bounce rate is?
Well, Bounce rate is a measurement of people who leave your site after viewing only one page. In the Google analytics, we can get the bounce rate for our website. The bounce rate of a website is another factor which is responsible for better ranking on Google and also helps in increasing the domain authority of your site.
Why You must Improve Bounce rate of your website:
There are many factors which Google uses to rank websites in its SERPS and Bounce rate is one of the important factors. Google ranks those sites up which have less bounce rate. The only reason for better ranking is because Google’s algorithm thinks that the website to be more interesting and have better content than other sites. Here are some points which can help you improve bounce rate.
Write More and interesting content:
More content means, more time on the website. So write as much as long you can write. Most of the marketers say to write from 300 to 1500 words. But you can write as many words you want to write. When you will find on SERPs results, you will find that websites which have long written articles are at the top of the ranking. The Marketers like Neil Patel and Brian Dean writes up to 4000 to 10000 words per article and you can see their sites are amazingly good and have good page rank as well better domain authority than others.
And also, write interesting content, see what you readers want. Write about their interest. People may also like the boring content depending on the topic, but it must be correct and accurate in all ways.
Add More Pages to the website:
Adding more pages to your Website means that the visitors can spend more time on your Website. Make a menu of the categories and pages so that visitors can easily use your site. Moreover, it ‘s nice to have a big website even according to the SEO Experts.
Add links to your sidebar:
Give some extra options to your visitors, add some exciting and best links to the sidebar of your website. No one wants to search from the website; they only search from Google (even I do the same). So, instead of searching their site, they look for content which is featured on the website.
Write a post or build pages where you can arrange a questionnaire. I think it is the best way to improve bounce rate for your website. If you are using WordPress then it will become easier for you, there are free plugins available which can help you to make Question/answer pages.
Here are the plugins which can help you:
While writing content, use subheading. The use of the subheadings will interest your readers more. It is also good to use according to the SEO experts, also, the use of the subheading with the keyword will help to do better on-page optimization. You can also see that the post you are reading also contains the subheading which can help you to read only that portion of the content which interest’s you the most or haven’t read before.
Internal linking will allow the readers to remain at your website for a longer time. Mainly visitors follow those links which they interest while reading a post or a page. So, while writing a new post, keep in mind to link those posts which are related to the post you are writing.
Use videos in your posts, mainly about which you are writing. When you post long and interesting videos, the visitors of your website will surely spend more time. Another thing, the video must be related to the topic you are writing.
Moreover, writing a post about the list of sites will also help you to improve bounce rate. And if you have a question or any of the query, then please leave a comment, and we will help you for sure.