Why Content Writing is an important part of SEO

Google keeps on saying that content is the king. But there are still many sites on the internet which have Spammy content. The research done by the “search engine land say’s that about 30 percent of Websites have duplicate content. The Google indexes the fresh and unique content on the Websites. Google panda is responsible for all the penalties that websites have with duplicate content.

How to write powerful, unique and fresh content:

Content writing is one of the key factors for up ranking of a website. I have written content for many sites and among those sites, some were ranked well with no efforts, some ranked with a lot more efforts and some didn’t even rank after lots of efforts. So that’s why I suggest you to write content by your experience, means to write content on those things in which you are perfect and have good knowledge about this stuff. Because copying the content from other websites may lead to Panda penalty and which may further result in down rank of your Website. So if you are writing content for a site then, either get the content from the professional content writers or do a deep study about the topic you about write.

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Do the Spinned articles or content rank well on the internet?

There are many SEO Company’s and firms which use Spinned articles for doing SEO. However, these small companies put lots of efforts to get their sites rank up whereas the big SEO firms don’t use the Spinned articles and score good rank on the Google.

The Panda algorithm is getting smarter these day’s and ranks those sites which have more fresh and unique content. So if one need to be at the top of the Google ranking even without links, then the fresh and unique content is the key factor.

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Learn the working of Google’s artificial intelligence.

AlsoRead: What you all need to know about the Artificial Intelligence.

Why need to check the plagiarism?

Plagiarism is the tool used to check if the content is unique or not. The tools check the duplicate content if any lines of your content match with the already existing content on the internet then it confirms you. One can check the duplicate content using the small SEO tools site, here is the direct link for the same Plagiarism Checker.

Need for unique content writing:

The Panda 4.2 update started on 18 July 2015 and is still rolling out, the major SEO firm search engine land confirms this, check their article “Google Panda 4.2 is still rolling out”. So, this is one of the main reason to add unique and fresh content to your site. The sites with the duplicate content are ranking down and with unique content are ranking higher. So the content writing must be done, not content copying.

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Robin Khokhar

Robin Khokhar

I do web development and SEO. But when I get time, I do write and share tips and tricks about marketing and technology.

One thought on “Why Content Writing is an important part of SEO

  1. I agree with all you say.
    Who was it who said that if they had had more time they would have written a shorter letter/piece?
    It’s easy just to spill everything in your head onto the page…
    It’s much more difficult and time-consuming to write concisely and simply.
    Thanks again.

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