Rankbrain (latest part of Hummingbird) is said to be the third most important ranking factor in the Google. The Moz.com claims that it (RankBrain) was implemented in the Hummingbird algorithm by Google in the month of October 2015.
Now, first of all, let me explain to you what exactly Google RankBrain is and how it is affecting organic search and has an impact on Search Engine Optimization.
It is the technology used by Google which actually learns; it helps the search engine to deliver best search results. It can also be said that RankBrain is machine-learning artificial intelligence system responsible for the Google results in SERPs.
What Is RankBrain?
RankBrain is the name of the machine which learns; it can be given a name “Machine-learning.” This Google’s machine is an artificial intelligence system which is used to grab search results for it. It was confirmed to search engine land by Google.
Now, What Is Machine Learning?
When a computer teaches itself to do something instead of being taught by any human or any external command, then it can be known as the machine learning. The machine learning system can be made up of three part:
- Model: Which do all the identification or the prediction.
- Parameters: the factors responsible for taking decisions.
- Learner: Responsible for predictions and outcome.
You can learn in detail about machine learning here.
Then comes Artificial Intelligence
The artificial intelligence (AI) is the man-made program or thing which actually acts like a human being or sometimes these Artificial intelligence programs work better than human beings. What these programs do is, acquire knowledge from being taught and even build their own or by making some connections.
RankBrain uses the artificial intelligence (AI) to look for the best and most desired results for the searchers.
Google RankBrain is responsible for the Search Results?
It is not a complete algorithm, but it’s merely part of an algorithm called Hummingbird. As it is responsible for sorting billions of pages or post and showing relevant results for any kind of particular queries.
The name Hummingbird was given to the algorithm in the mid of 2013. This algorithm didn’t have any name for years, but Google decided to give it a name in 2013.
Although RankBrain is the newest part of the Hummingbird but has a high impact on the search queries and has become one of the important parts of the Google algorithm.
Signals used by Google for Ranking?
Google uses Signals for ranking web pages on the Google SERPs. These signals can be the “number of words, use of On-Page tags, unique content and the page not being Mobile friendly and some more like this.” These signals are being judged or processed by the different parts of the Hummingbird algorithm.
Google says that they have more than 200 major signals and these signals have almost 10,000 sub-signals. And these signals are responsible for the ranking on Google SERPs.
RankBrain Being The Third-Most Important Signal?
It is among the hundreds of most important signals, but just in few months, it has become one of the most important signals. One of the Google’s People (who confirms about updates) says that it is the third-most needed signal for showing results for search queries.
Is RankBrain Smarter Than an Average Engineer?
RanBrain is no doubt smarter than any average engineers working in the Google. Google’s engineers spent days and years to make the algorithms work, but when engineers were asked to manually to look out for the search results, the results were 70 percent perfect whereas with RankBrain they had 80 percent accurate results.
Although the rollout of the Google Rankbrain was a difficult task, the team which was working on the RankBrain almost took a complete year to make it to the perfection. And at last in 2015, it was rolled out.
Optimize according to Google RankBrain?
Rankbrain aims to make Google’s algorithm an Artificial Intelligence machine. Here are some of the tips which can help you to overcome RankBrain and shine in the Google SERPs.
Stay Focused With Your Content
While moving with your SEO techniques or strategies, keep your focus on the content. Do not divert by focusing on creating the content different than your niche. Focusing on different things may lead to no ranking and will end with no traffic.
Single Page Content is Ranked:
You have to concentrate on a single page for ranking a single primary keyword. You can’t use multiple pages for ranking the same type of keywords, as it will not be better for ranking. Here is an example for the same.
For E.g.: Ranking for the similar keywords:
“Affordable SEO India”
“SEO Company India”
“SEO Services India”
“SEO Consultant India”
It is much advisable to use multiple keywords in the single post, thus making one of the target keywords in the page.
You can simply divide the content of the page into the different sections or Sub-headings. And using these three keywords in some sub-heading and in the paragraph. And if you are using SEO by Yoast Plugin, then you can enable the advanced features of it to get meta keywords box in the snippet editor. This way you can tell the Google, the keywords you are targeting for.
Stronger internal linking:
In some of my recent post about SEO, I have also mentioned about the internal linking. As RankBrain advises to focus on the Longtail keywords or section, so you must interlink your post with the long phrases or keywords. Beside this, it has some more features like it can help to get a good domain authority to your website and lower the bounce rate of your website.
You should link from the category to the top level pages and the other pages too.
Every Page Should Link from Category Page to Top Level Pages, but it must not be done through Keyword Silo. It is also essential to link internally through Long Tail Keywords like questions and larger phrases. You can check the interlinked pages or the post in this article to get a little help.
Use appropriate Synonyms:
It will be much better to use synonyms instead of using the exact keyword again and again. Use of the synonyms will help you rank on the Google with those search queries on which you are not even working. It will be a big help.
As Google is getting smarter by using the artificial intelligence and give the results what people look for. And it looks to me that RankBrain will surely rank the content with good synonyms. The term used for synonyms is LSI (Latent Semantic Indexing) and If you are new to it then check out this post about the LSI and how to use it with perfection.
But we are Still not sure how things may change in Future:
It will be very difficult to say that how much RankBrain will affect the SEO in the coming days or years. It is still known to impact on the “search queries” instead of any factors in the ranking SERPs. Although, we must focus on better content optimization and write the content for the human beings to make sure that users get the original content to read.
The Search Engine Land’s writer Kristine Schachinger claims that it has affected the entity search for now but due to its learning capabilities we may see improvements in the coming days.
Finally, what I want to say.
Now RankBrain has become a part of the Hummingbird algorithm, and it’s going to do its work with perfection. And we have to adopt those things which make our websites content most suitable for the rank brain. Try to add more alternate words instead of the keyword in your content for better Ranking.
And please do let me know what you think about the Rankbrain update and has it affected your search queries.