Marketing your brand through websites is not enough anymore. Other keys hide inside other platforms. You have to find them to survive and emerge victoriously.

In one in-depth study about mobile apps, 49% of app downloads are prompted through social media discoveries such as recommendations, advertisements, and posts.

People can search almost anything in social media. Facebook, for example, contains everything that you need to know about the latest happenings in the world. From news, entertainment, and technology, you can see all sorts of things in social media.

Creating a buzz has become easier nowadays. The reach of businesses is growing even more extensive, especially in social media platforms such as Facebook and Instagram. Through the use of social media marketing, mobile app companies are also taking the lead.

This is precisely why companies such as mobile app and e-commerce business are promoting their products and services in this specific type of media platform. In the age where almost everyone on the planet spends hours of staring at their phone, it is indeed the most reasonable move to do.

A strong presence in the digital world is a crucial part of any marketing campaign. If you’re not using the internet, it’s either you’re living inside a cave, or you’re the last living dinosaur. 97% of consumers rely on the web to search for the products, services, and businesses they need.

Getting noticed is a cinch. You post it on social media, add some new and exciting gimmicks, and hope that someone will spread the word.

There are a lot of effective social media strategies that can be used to boost your brand’s engagement, awareness, and presence. Here are some of the techniques you can use to promote your mobile app in social media and at the same time, increase downloads and retention.

Establish Your Online Presence

Unlike SEO, relevance, although a plus factor, is not a critical factor in creating social media campaigns. As long as it’s cool, grabs the attention of the audience, and unique, you can pretty much do anything.

Most people discover apps outside of Google Play or the App Store. App seekers either get recommendations from their friends or they come across an exciting advertisement somewhere on Instagram, Facebook, or Twitter.

In one study, 52% of app discovery lies on the recommendation of friends, family, and colleagues. One of the most used types of marketing platform is social media. Traditional marketing will not be as useful as we go forward. The virtual world is the new battleground for entrepreneurs, especially for emerging app developers.

Spreading your business footprint in social media is very important in every marketing strategy. There are lots and lots of ways to do that in social media. You can create a page or group to gather the people who are interested in your app. This approach is useful to target a particular demographic, which can result in actual conversions.

Grow Your Visibility by Creating Good Content

Creative marketing is more dominant in this arena. When it sparks interest, it’s good enough for mobile app seekers. Stay clever! Creating mind-boggling videos is one of the best ways to engage your audience. Images can also captivate the attention of the audience. You can also capitalize on the power of images. Remember that pictures are highly sharable. When they’re funny or evoke a particular emotion, it’s more likely to get passed around.

Don’t forget about the reviews. User-Generated contents are free, yet effective. These kinds of content can instantly promote your brand through peer recommendations. Organic reviews can boost your app’s credibility and reliability. Most app users read reviews first before downloading a particular mobile app. Better reviews mean better number of downloads.

Best case scenario: your app becomes viral! Just imagine the impact of that to your app company.

Reach Out to Influencers

They are internet celebrities. Influencers are famous. They have influence over a significant number of population on the internet with similar interests, which is precisely what you are looking for to market your mobile application.

They can be anyone nowadays. Influencers are appearing in the scene in almost any niche. Vloggers are your best bet to market your mobile app. But there are also plenty of other options. Some influencers are writers; some are a makeup artist and even ordinary people who are just too funny. The goal is to find the right one that suits your objectives.

Persuasion is their best asset. Because of their relationship with their fans, influencers can set trends in an instant. Hand signs, challenge, pranks – you name it. They are trendsetters with valuable opinions. What’s good for them is good enough for the majority.

Familiarize the Different Advantages of Social Media Platforms

It’s not enough to pick one platform. You have to know the different specialties of each social media platform to reduce your expenses, target the right audience, and get better results.

The key to a sustainable marketing campaign is knowing the advantage of marketing on different platforms.

• Facebook is a community. You can reach a more targeted group of people on this platform. It provides an opportunity to engage with people with the same interest such as in groups, pages, and community that involves gaming.

• Instagram is good at stirring things up such as events, trends, and even mobile applications. Remember hashtags? You increase your reach by using this particular feature. Research also shows that visuals increase the audience’s willingness to read content by 80%.

• Twitter is for exchanging ideas. What better way to spread the word than by talking to people who are looking for a particular idea or solution? #BestAppEver

• YouTube is maybe the most effective among social media platforms. YouTube ads are beneficial in promoting mobile apps. Creativity, however, is the competition in this platform. But those pesky pop-up ads can increase your download rates.

Embrace Storytelling

Stories can engage the audience on a different scale. This type of content evokes emotions. The audience can relate to stories better than obvious marketing strategies. Stories build a sense of trust and community.

Mobile applications solve problems. Some apps are more than just for entrainment. They solve daily problems by automating registrations, streamlining the planning process, and improving communications.

Invest Social Ads

For the last one, of course, there are social media advertisements you can always count on. Social media platforms are becoming more advanced in terms of marketing. Boosting your ads can translate to a more targeted approach to marketing.

Pro Tip: Boost your best videos. You’d be amazed by the results. Just keep it interesting and amusing. It’s a pot of gold waiting to be discovered.

Conclusion

Marketing your mobile in social media is easy. But with the dense competition, it’s becoming harder to emerge on top. They’re doing the same thing as you. They know the same strategies as you do.

So, what can you do? Go back to the drawing board. Strategize further.

Social media is critical in building your presence on the internet, especially when you develop an e-commerce app. Product-based applications can significantly benefit from social media marketing because the vast majority of people are looking for recommendations on the internet.

Whatever your goal might be in marketing your mobile app. Social media is an indispensable part of the process. Use it wisely, and you’ll surely reap the reward one day.

The post 6 Effective Techniques to Market Your Mobile App in Social Media appeared first on Tricky Enough.

As a small business, it’s important to realize the importance that mobile phones have on your company, especially when it comes to offering, providing and marketing your business is the most effective way.

In short, if your business isn’t optimized for mobile devices, you’re going to be missing out on a huge range of potential customers, which equals lost leads, lost sales, and your business not operating to its full potential.

Today, we’re going to explore three of the key strategies and mobile marketing techniques you need to be thinking about ASAP; ensuring you’re able to reach your target audience and boost your company’s overall revenue.

#1 – Optimize Your Website for Mobile Users

With 51% of all internet traffic processed on mobile devices, there’s a 50/50 chance that your customers are accessing your website through their phones. If your website isn’t optimized for mobile devices, then you can be sure they’re having a less-than-desirable experience.

For example, if your customers are having to zoom in and out constantly to view specific elements of your pages, the menus are overhanging the screen in certain places, and not everything fits nicely, you can bet that a large percentage of those leads are going to click off and find a website that’s easier to use.

The more difficult it is for your customers to find what they’re looking for, the less likely they are to hang around. Fortunately, optimizing your website for mobile devices has never been easier thanks to the technology and services that are available.

For example, if you’re website is running on the WordPress platform, there are plenty of themes out there that are automatically optimized for mobile screens. However, there are plenty of other things you’re going to want to consider.

This includes the way you present your text. If your customer is presented with a wall of words, perhaps only equally several lines on a desktop, this can seem overwhelming, and customers won’t bother wanting to read through it.

You’ll also want to make sure buttons; link tags and selectable items are also easy to press without pressing anything they don’t want. You’ll also want to make sure your text is displayed in a clean and readable font that’s a nice size that the majority of people can read.

Other aspects you’ll want to work out is things like minimizing the use of Flash components since no mobile device will be able to run them. If you have images on your website, make sure they’re optimized in terms of size, so they load quickly. Otherwise, users with a slow data connection will have to wait for the pages to load; a waiting time many won’t stick around for.

“A great technique for optimizing for mobile is by placing your contact information at the top of the page. This way, customers can easily get in contact with you as many people will be looking for this information in the first place”, – shares Nick Taylor, a marketing strategist for Origin Writings.

#2 – Enhance Your Web Presence

In many cases, customers won’t even bother going to your website, but will instead be looking for quick information so they can find you and get in touch. You may have seen on Google where you can type in a business name and you’ll be shown their phone number, opening times, contact information and their physical location.

So many leads use this Google Business feature, so you’ll want to make sure all the information is there, up-to-date and correct. If you own a physical store, make sure all your social media pages and your Google Business page contains the address that can be quickly loaded into a phone’s mapping app.

It’s also very easy to claim your Google Business page by following through the on-screen instructions. Once you’ve claimed ownership, you’ll receive a code in the post to prove the address is yours, and then you’ll have full control over the information in this section.

“It’s also incredibly important to remember that mobile search advertising on many search engines is different to web search marketing. The ads will need to be optimized for mobile devices, and the layout can be very different”, – explains Sarah Hindle, a mobile UX professional for WriteMYX and 1Day2Write.

When planning your marketing strategy, remember to set aside some of your budget for targeted mobile advertising, so you can maximize the effectiveness and outreach of your campaign.

#3 – Become a Mobile-Friendly Business

Mobile phones have made consumer’s lives far more convenient than they have been in the past, but you won’t be able to monetize these benefits if you’re not a mobile-friendly business. You have must give a read to my post on Google’s Mobile first index.

For example, many smartphones nowadays allow customers to pay for their items using their built-in NFS payment applications, such as Apple Pay, Google Wallet, and Samsung Pay. Other platforms are also implementing this technology, such as Venmo and PayPal.

This is especially important if your small business is a physical store, and customers may come in with the assumption that they can use this method of payment. If you’re unable to accept it, then you’ve missed out on a sale and the future sales this individual may have paid.

This is even important if you sell through your social media pages and sell products online. Platforms like Instagram and Pinterest now also allow the ‘Buy’ button feature which allows customers to make purchases from pages and businesses without having to leave the social media platform whatsoever.

While this isn’t a renowned feature of the platforms just yet, it’s a feature that could take off massively in the near future, and probably will, so as a small business, you’ll want to be ready and using the feature for when the ‘boom’ takes place.

Bonus Tip – Test to Perfection

As with all the points we’ve listed above, you’ll want to make sure you’re consistently testing each aspect of your business to ensure it’s as mobile-friendly as possible. Regarding your website, try to access your pages from multiple devices from different brands and different web browsers.

As annoying as it is, the mobile versions of Chrome, Safari, default device browsers, Firefox and Opera etc. can display certain elements of your website in different ways, and it’s vital as a small business owner that you’re aware of these inconsistencies and addressing them to give your customer the best experience.

The same applies to your web presence. Some businesses may have different opening hours throughout the year depending on the seasons, so you’ll want to make sure this is reflected in your business hours. Otherwise, you’ll have customers approaching you thinking you’re opening when you’re not and visa Versa, which can lead to you missing out on customers.

All in all, the bottom line to remember is to make sure your customers have the best experience, regardless of how they are accessing and interacting with your business. If you can address all issues and provide them with a seamless and therefore enjoyable experience, you can maximize your revenue and boost the success of your small business.

The post 3 Key Mobile Marketing Techniques for Your Small Business appeared first on Tricky Enough.