Between Facebook, Tiktok, Twitter, and the world of other social media platforms, Instagram stands out as one of the best sources to grow your customer base and gain new sales.

Why is using Instagram Important?

You may be asking yourself, what makes Instagram such a powerful tool? Everyone I know is on Facebook. Why not there? Those are great questions. Let’s take a look at what makes Instagram stand out among other platforms and how to use Instagram for business.

One Billion Monthly Users: Since Instagram has over one billion monthly users, chances are, you will be able to reach your customers directly in the palm of their hands. These users are primarily Millennials and Gen Z, so you will be able to better target your demographics without explicitly excluding some age ranges.

Purchasing Decisions: When polled, over 80 percent of all Instagram users said that they made their decision to buy certain products from an ad or product demonstration that they saw on the platform. So, of the one billion monthly users, 800 million of them made a purchasing decision based on something they saw on Instagram. That is huge.

50 Percent Follow Business Pages: It is not unpopular to follow a business account. If your content is relevant to your customers and enhances their life in some way, they will follow you. This is illustrated by how over 500 million (50 percent) monthly users follow a business account.

There are many other reasons why using Instagram for your business is essential. These few examples are reason enough to at least give it a try.

How to Use Instagram to Grow Your Business and Get Sales?

So, you have set up your business account on Instagram, your bio is filled out, and you are ready to start earning new customers. How can you start using Instagram for business and grow your sales?

Here are a few simple ways to transform your business account for Instagram:

• Professional Images: Instagram is all about posting images, right? Yes. The majority of all Instagram consists of posting images with a witty caption and hashtags so that Instagram can best deliver your posts to the right people. When considering Instagram marketing, these can’t just be any images. The images must have a professional quality that is appealing to the viewers. This will cause them to dwell longer and hopefully lead to an interaction that will gain your business account more reach. The more dynamic and engaging your post is, the more people will be able to see it.
• Stories: Stories are often an overlooked element when using a business account for Instagram. This is extremely bad, as this is the only place you can link products to, aside from your profile. On top of that, stories are placed at the top of the user’s feed, while your normal posts might get lost in the algorithm. Instagram users will more than likely see your story and further engage with your account.
• Streaming: Streaming directly to your followers, offering them a product demonstration, or directly engaging with them will significantly enhance your reputation among your customers. Reputation is everything among young customers, and the more they like you specifically, the more willing they will be to support your business and purchase a product that they may or may not have been interested in buying beforehand. They will also tell their friends and family about you through tagging, leading to more customers.
• Hashtags: This is Instagram’s way of categorizing your posts. This will allow your business account for Instagram to gain some visibility in the search tab and potentially earn you a spot as a suggested post after the user scrolls past all of the posts from those they already follow. Make sure that your hashtags are relevant so that Instagram shows them to the right people.
• Interaction: Interacting with those commenting on your posts can be simple, especially when your account is small. Business accounts tend to forget that they can reach out directly to potential customers by interacting with their posts. This doesn’t mean that you comment and say, come buy my product. Far from it. Interacting with posts on Instagram means commenting something meaningful on someone else’s post. They will see this as a contribution to their account and not a solicitation, and they may view your content and engage as well. This builds your reputation and can earn you sales.
• Advertising: You can advertise you or your products in many ways through your photos, videos, and carousels. This can gain your business more visibility so that your customers know where to find you and also gets your product or service in front of more people. You can also advertise through stories and gain new customers that may or may not already follow you.

This barely scratches the surface of Instagram’s potential. Getting started can help you expand your business today.

Instagram best practices:

Here are some things to note when operating your business account for Instagram

Links Don’t Work on Posts: Putting a link on your post does not work. It is a waste of characters, and Instagram may penalize a dead link.

Post About Your Brand: While following trends and posting funny videos might get reach, it will gain you the wrong type of followers if you are not targeting your posts to your brand. Participate in a trend but gear it toward highlighting your business.

Run Giveaways: Offer your followers an incentive to remain loyal and invite friends and family by running a giveaway. This can be a free product or sample of your services. This can also be an exclusive product that your customer can’t get at any other time.

Share Posts to Stories: Sometimes, your posts can get lost in a user’s feed or lost to the algorithm. A creative way to bypass that is to share your post directly to your stories for your followers to see.

Polls: Polls are instant engagement. Users love for others to know what they think, so it is more than likely that they will participate in your poll, earning you greater reach.

Reels: Instagram videos are often very short, but the reels feature allows for longer videos that you can use to demonstrate your products or services. It is a great way to get more information to your customers.

Deliver Value to Your Customers

By using a business account on Instagram, you are delivering additional value to your customers. This will lead to greater brand recognition and more customers for your business.

Take advantage of Instagram marketing and reach new customers for your business today. Create an account and start engaging with those who want what you are offering.

The post One Of The Most Essential Ways To Boost Your Online Sales appeared first on Tricky Enough.

If navigating the world of online marketing sounds like a whirlwind of confusion, don’t worry, below is a list of tangible ways to increase your online business sales, resulting in less stress and a whole lot more conversions (i.e. bigger wallet).

Get Really Close with AdWords

Learning how to utilize the marketing beast that is Google AdWords can be highly lucrative for driving more online business sales. If talk of PPC, clicks, impressions, click through rate, and quality score brings a deep sense of confusion to your digital marketing mind, fear not, because you can learn all about it with the free official AdWords study guide from Google. AdWords is a great way to reach targeted audiences, track data, and metrics, and personalize advertisements for your products to the people who are most likely to buy them. Basically, Google AdWords is a giant in the world of digital marketing, and if you don’t know/aren’t utilizing it, chances are you’re missing out on a lot of potential brand awareness and conversions from untapped markets. Google Keyword Planner is a Part of Adwords which is also a big help.

Think Like a Writer

It doesn’t matter how good what you’re selling is, if you write boring and mundane ad copy, nobody is going to be interested in what you are selling. For all of the technical genius and savvy advertising skills that many digital marketers have today, the overwhelming majority of digital marketers have completely missed the art of digital marketing. Studies show that articles and advertisements that provoke emotion are shared more often than their straight-to-the-facts counterparts. Remember, you aren’t just selling your product, you are selling the idea of your product. Do you sell men’s skincare items? If so, you don’t just sell men’s grooming products; you sell a better, more handsome, wealthier life for men everywhere. The connotations of your brand can be just as important as the product itself. Writing ad copy that can interact with human emotions is key in capitalizing on conversions, which in turns leads to more money for you. Your business is unique, and your ad copy must be the same way. Corporate Business Solutions reviews speak to how important it is to personalize everything about your business. This is important for your brand, which in turn is important for people knowing about your business (they have to know before they convert).

Update Your Website

So, you’ve gotten pretty good with the Google AdWords interface, and you are on your way to winning a Pulitzer Prize for your compelling ad copy (well, not really, but at least you’re tugging at heartstrings), but if the landing page you drive potential customers to as a result of your effective marketing is either irrelevant or poorly designed, then you can practically hear the reverberation of echoes in your empty wallet. Not only does a poor landing page experience result in a poor-quality score on Google AdWords (which also increases how much you pay for each click on your ad), but if your site takes more than three seconds to load, 40% of mobile users will leave your site. When it comes to creating a good landing page, the key is to optimize, optimize, optimize the speed of your website. For people looking to increase online sales, an aesthetically pleasing and clean landing page can be easy to look over, but it is imperative in order to drive more sales.

Send Them Where They Want

If you care about online sales at all, do not direct somebody to your homepage from your online ad. People want a personalized, easy experience when they shop online. If your online ad is a promotional sale of women’s raincoats, do not send them to your homepage where they will have to find your navigation bar and click on another link to look at jackets. You want to cause as little friction between a potential consumer and a conversion as possible. The reason Amazon shopping has skyrocketed so much in the past few years is one-click shopping. It is vital for your online revenue to make it as simple as possible for the person visiting your site to find what they want. Remember, if someone is shopping online, it’s because it takes less effort than its brick and mortar counterpart; people want to shop, they don’t want to work.

Follow Them Around

Remarketing is essentially the most effective way to increase sales online. Have you ever viewed a website looking for car parts, and then surfed to another site, only to see an ad from that same car site following you around? If so, then you have been a witness to remarketing. Better yet, if you have converted from a remarketing ad, then you have been a willing participant in effective remarketing. If you do not use remarketing, you are basically hoping that everybody who comes into contact with your ads, products, or services will convert the first time they view them – this basically never happens. Remarketing is effective because people who see your ads multiple times are twice as likely to convert. Remarketing can be highly effective in boosting your online sales. The question is not should you remarket, but who should you remarket to.

Everybody wants to boost online sales. But the truth is, there is not a magic formula that will make your online sales suddenly skyrocket to conversion utopia. The above-mentioned concepts are important because they are tangible ways to increase your ROI. They may not always be easy, but once you get your hands dirty a bit, you will find your digital marketing skills growing sooner than you thought. Learning how to manage effective paid search campaigns with Google AdWords, writing good, effective ad copy, developing a good landing page experience, sending a potential customer to the correct landing page, and utilizing remarketing are all data-tested and time-tested methods to drive and increase online sales. For your business. So, what are you waiting for?  Get marketing and boost that ROI!

The post Less Stress and More Conversions: How to Drive Online Sales and Increase ROI for Your Business appeared first on Tricky Enough.