The YouTube affiliate program is coming to India right before the festive season. The video-sharing platform will be collaborating with the e-commerce platform Flipkart and the e-commerce fashion platform, Myntra. 

Although YouTube already allows select Indian creators to list their merchandise through their YouTube channels, the new announcement revealed that creators can now tag products talked about during videos, livestreams, and shorts. The collaboration with the Walmart-owned Flipkart and India’s biggest fashion retail site will increase the visibility of the products in their catalogue.

YouTube has stated that India has the biggest user base, counting more than 400 million users with over 110,00 channels. India also has over 100,00 subscribers. Ever since Shorts was introduced as a new video format in India back in 2020, Indians have viewed Shorts more than a trillion times. So the decision to bring in this affiliate program is certainly a wise decision on YouTube’s part. 

YouTube Affiliate Program: More on this YouTube program 

The YouTube affiliate program is available for creators residing in the U.S., South Korea, Thailand, Indonesia, and Vietnam. This program helps YouTube’s creators earn money through the platform while helping their audiences find or discover products. Channels are required to have more than 10,000 subscribers and they must be a part of the YouTube Partner Program. Channels that are ‘Made for Kids’ or with a high amount of videos targeted towards kids are also not applicable to join the program. 

The company also collaborated with Shopify back in August this year, to give creators access to loads more products. New features such as allowing the platform’s creators to create new affiliate hubs and shopping collections were also introduced during that time. 

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YouTube will now allow its creators to post Shorts up to 3 minutes long, which was highly requested by the platform’s creators. This new update will apply to ‘square or taller’ video aspect ratios. The platform is also bringing in new updates to streamline the player. It will focus on its creators and the content they make.

In addition to the Longer Shorts feature, users can also recreate a Short with templates. Creators can try this new feature by clicking on Remix which can be seen on a Short. The users can then click on the Use This Template option which lets the user recreate and join in on the trend. Furthermore, YouTube has also stated that creators will be able to access content from the platform straight from their Shorts camera. This feature aims to make it more convenient for creators to remix various clips from their different videos. The creators can utilise more than one clip as long as it’s available on YouTube.

Longer Shorts Feature: More features introduced in this new update

YouTube previously announced that Veo, a video generation model would be arriving in YouTube Shorts. The Veo integration will let creators breathe life into their creative ideas with great visuals for backgrounds or just standalone clips.

YouTube’s viewers will also be able to receive previews of the comments from the Shorts. The viewers don’t even have to click on the comments to see what people are talking about. The video-sharing platform is also introducing more customisation options. Users will be able to personalise their experience based on their viewing preferences. ‘Show fewer Shorts’ will show fewer shorts to the user’s Home feed.

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This feature was unveiled during the Made on recently held YouTube event. Oluwa Falodun, a communication manager from YouTube has confirmed that the platform has started rolling this feature out. Google has been documented to have tested Pause Ads as a beta version last year. Although this beta version was tested out only with a smaller group of advertisers. The beta version proved to be a success among advertising firms and so Google has decided to go full throttle with this feature.

Described as a non-interruptive type of advertising, this feature was first launched on TVs through the YouTube app. Mobile users are steadily seeing this feature take effect as well. YouTube has not mentioned whether the amount of normal ads being displayed will be decreased. But it is unlikely as YouTube is pushing more ads onto its free users as evidenced by the unskippable ads introduced in 2023. YouTube is not the only platform that has rolled out pause screen ads. For instance, Hulu and Sling TV also have this feature integrated into their service.

Pause Ads: Reason behind the introduction of this new feature

YouTube’s direction into this ad-filled platform might have an ulterior motive. The video-sharing platform is probably pushing all these ads to drive their free users to subscribe to YouTube Premium.

YouTube Premium is YouTube’s subscription service that offers users zero ads while using YouTube. Other perks such as YouTube Music are also bundled into Premium’s plan. There are several different plans for users to choose from. The cheapest plan is the Student Plan but other plans such as Family and Individual plans are also offered.

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Google’s DeepMind’s VEO, an AI video generation model, will come to Dream Screen later in the year. Users can bring their ideas to life with beautiful video backgrounds. All creations by VEO will receive a SynthIS watermark. Other viewers will also see a label signifying that it was AI-generated. A new dubbing tool has also been unveiled at the Made On YouTube event. YouTube stated that creators will be able to generate translations for audio tracks for their videos in various languages.

YouTube is introducing a new look for the Inspiration Tab found in YouTube Studio. This will assist users will curating suggestions and transforming these suggestions into an actual project. Additionally, the platform will also be bringing a shortcut to take users directly to the Inspiration Tab.

Made On YouTube: Community Features Announced At The Event

The annual event also saw new features centred around building a community on the platform. Communities, a brand new space for creators to connect with their fans has also been unveiled. The Communities section serves as a space for the creators’ fans to interact with each other. Viewers can post their content on the creator’s Community. Furthermore, the newly introduced Hybe feature lets the creator’s fans support them in the form of ‘hype points’. The videos with the most amount of hype points will be shown on a leaderboard which increases the creator’s chances of being discovered by more people.

YouTube will also be revamping the Comments section in its Studio app into ‘Community’. Creators can utilise an AI-powered feature that suggests replies to comments. The suggested replies are also said to be tailored to the creator’s style.

New avenues to gain revenue have also been introduced. Viewers will be able to gift ‘Jewels’ and gifts to creators. The YouTube Shopping affiliate program will be expanded to more countries including Indonesia, Thailand and Vietnam.

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YouTube parental control features for teens have been introduced as the platform expands its set of parental control features. This feature gives parents access to their teen’s YouTube activity once the teen’s account has been linked to the parent’s account. 

This newly released feature aims to keep parents informed about what their teens are watching on YouTube. It builds on YouTube’s pre-teen parental control feature. The new YouTube Parental Control for teens will be rolling out to families worldwide this week. Teens will soon be able to link their YouTube accounts to their parents’ accounts through the Family Centre hub. 

The Family Center lets parents access insights of their children’s YouTube activity including the comments posted, channel subscriptions and uploads. This extends even to private video uploads and unlisted videos. Furthermore, they will also be notified when privacy settings have been changed. Parents using this feature will also be sent an email notifying them of when their teen uploads a video or starts a livestream. It gives parents the perfect opportunity to give their teens advice on responsible creation. 

YouTube Parental Control: More on this feature

YouTube has stated that the linking of accounts will not affect the algorithm of content being when to the teen. This is because the algorithm is personalised to the teen. Additionally, the parents will not be allowed to disclose the age of their child to YouTube with the linking of accounts as the platform already goes by the teen’s age when they signed up. 

This parental supervision of such platforms ensures the child’s safety. It lets parents know what kind of content their child likes to watch and what interest they have. This could bring both parents and child closer together. Other social media apps such as Instagram, TikTok, Facebook and more have also implemented parental control over their child’s accounts. 

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The video-sharing platform has recently introduced new features for its Premium subscribers. A few features already exist for long-form videos but the update has extended the feature to Shorts.

YouTube Premium Update and its new features

Picture-in-Picture feature for Shorts – This feature enables users to use play shorts in a smaller video in the background while they use their phone to browse other content or apps. This background play feature was already available for longer videos. YouTube is now rolling out this new feature on Android. 

Jump Ahead – This new feature lets users double-tap on the video to get to the best parts of the video. To detect the ‘best part’ of the video, the video-sharing app combines the user’s viewing data with machine learning. Jump Ahead has been available for testing for a few weeks and it will gradually be available for all Android users soon. iOS will receive this feature later on. 

Smart Downloads for Shorts – Smart Download is also coming to YouTube Shorts. This feature enables auto-downloading of shorts for users to view offline. This auto-download feature will be based on the users’ Shorts history.

Other features include an AI chatbot which allows users to ask questions or inquire about the video. Users can also ask the chatbot to provide video suggestions. This feature was available in 2023 but the company took it down. It will now make its comeback in Android for users in the United States. However, this feature is stated to be available only for a limited period. 

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Labels and disclosures are now mandatory for YouTube Content Creators

Big update! Creators must tell viewers if their content includes realistic AI-generated changes or synthetic media showing events or speeches that didn’t happen, like deepfakes. Mandatory labels for altered or artificial content will be in the description. YouTube even shared mockups to show how they might look.

An extra clear label may be needed on the video player for touchy topics like elections or disasters.

If creators don’t follow these rules, consequences can range from video removal to account suspensions or being kicked out of the YouTube Partner Program. YouTube assures creators they’ll work closely to ensure everyone understands before rolling out these changes.

New Option for Removal Request 

On YouTube, you can ask to take down AI-generated content that uses someone’s face or voice without permission, especially deepfakes mimicking distinct vocal patterns or appearances.

For music partners, there’s a new feature to request takedowns of AI-generated music imitating an artist’s voice. When reviewing removal requests, YouTube will weigh factors like parody, public interest, and newsworthiness.

Enhanced Content Moderation Using AI

YouTube Content Creators use AI to boost human moderation. Machine learning quickly spots emerging abuse on a large scale. Generative AI expands training data, helping YouTube catch new threats faster and minimize harmful content exposure for reviewers.

Developing New AI Tools Responsibly

YouTube prioritizes responsibility over speed in creating new AI tools for creators. They’re putting safeguards to prevent AI systems from generating content that violates policies. The focus is on learning and enhancing protections, using user feedback and adversarial testing to tackle attempts at abuse.

New Policy Enforcement for YouTube Content Creators

YouTube has a few tricks for enforcing the new requirements, although they only spill some details.

Expect a mix of human and automated enforcement.

YouTube might train its content moderation systems to flag videos resembling AI-generated content without proper disclosures.

Random checks on partner accounts uploading AI content could also catch rule-breakers.

Crowdsourcing enforcement, letting users report undisclosed AI material, is another approach.

No matter the method, sticking to consistent enforcement is critical for establishing expectations and norms around disclosure.

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Enhanced Watch Experience

Here are some of the various features that allow a great experience for the users:

Stable Volume

This option will help users automatically reduce abrupt volume fluctuations, ensuring a more consistent and enjoyable listening experience. This feature will debut on mobile devices initially.

Enhanced Speed

Users can now press and hold anywhere to watch videos at speeds up to 2x, and they can return to normal speed if they let it go. This can be done on all phones, web, and tablets.

Larger previews

When scrubbing, YouTube update has made it even easier to pinpoint the perfect moment with larger video preview thumbnails. It allows users to return to their initial position if they begin seeking effortlessly, then have a change of heart move their finger back, and lift it when they sense a vibration.

Screen Lock

This option helps users prevent accidental taps and provides an uninterrupted viewing experience. 

Advanced Search and discovery

YouTube update brings the “You” tab to make finding content more intuitive. This option will merge account pages and the user’s library in one place for all previously watched playlists, shorts, videos, and more.

With our new voice and song-searching capabilities, you can search for videos by humming, singing, or playing a tune. This innovative feature utilizes artificial intelligence to analyze the audio and find a match with the original recording. It’s initially rolling out on Android.

Animated Modern Design

Content creators will now enjoy a more engaging experience as subtle animations grace their video’s “like” and “subscribe” buttons, incentivizing viewers to interact and rewarding them when they do so.

The top comments section will automatically cycle through to enhance user engagement, allowing users to discover more compelling feedback. New real-time view and like counters will also animate within 24 hours of new uploads.

Accessing video details such as descriptions and comments has become more convenient for those watching on Smart TVs. A new menu pops up by clicking on the video title. Similar improvements are in the pipeline for both web and mobile platforms.

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