Before I got into email marketing, I wondered how marketers manage to do so many things, find addresses, and create and send emails. Now, I know that! They do not do manual work: they use a few automation tools that support them.

Today, I’d like to show you three must-have tools for a successful email marketing campaign.

An email hunter

If you are doing cold emailing, that’s the first instrument you need to get.

An email hunter, or an email finder, is an automation tool that helps professionals generate leads and their email addresses. With the help of an email finder, you can create lists of leads with their professional information for further outreach and conversion.

Every email hunter is unique and performs a search according to their algorithms and implemented search options. Depending on the tool, you can find an email address only, an address with basic info about a lead, or a full professional profile.

There are two large groups of finders, offline and online. The first group is rather demanding and limited (PC requirements, no cloud storage, one-PC access, regular updates). This is why professionals prefer online tools, aka SaaS, as they are a far better and more flexible option:

• You can access them from anywhere.
• You can pay monthly or for a certain amount of found emails.
• Integrations with other platforms or a part of an all-in-one instrument.
• An extension that works on different pages (search engine results pages, LinkedIn, companies’ websites).

You know, the web bursts with such instruments and it can be not easy to choose the best one. Let me help you make the choice. I’ve compiled a shortlist of the best email finder tools for you.

Snov.io Email Finder

This email finder is a part of an all-in-one platform. It performs single and bulk email or domain searches, boolean searches, social URL searches, and a few more. With the Snov.io Email Finder extension onboard, you can analyze LinkedIn pages, get email addresses from the search engine results page, and much more.

Price per 1,000 found addresses: $39/mo. Trial with up to 100 found emails per month.

Prospect.io

This email finder is more expensive than the previous ones and doesn’t have a free trial. It also provides domain and bulk search together with full prospects’ profiles. Yet, it doesn’t perform a search from links to social URLs, company profiles, or bulk domain searches.

Price per 1,000 found addresses: $129/mo.

An email checker

Whether you are dealing with cold leads or clients, you need to have an email checker at hand. This is a real must-have tool for every email marketer and sales rep who cares about email deliverability and their sender’s reputation.

An email verifier is an email marketing instrument that checks the email addresses on your list for validity and deletes the invalid ones. This way, you will send your emails to valid accounts only: the bounce rate will stay low while your sender’s reputation will grow. As a result. you won’t spend time and money in vain on abandoned and inactive email addresses. How awesome is that? 

To choose the best email verification service, select the one that:

• Has both single and bulk email verification options
• Offers a browser extension for fast access
• Performs at least 7 steps of the email check: syntax, gibberish, domain existence, MX-record, domain catch-all status, SMTP, and freemail
• Suits your business budget
• Provides a free trial to see if the service suits your needs

These 5 points are the key ones for professionals. Also, you can analyze if the tool integrates with other platforms and tools. Do not forget to look through reviews and comments to see what other people say about this or that tool. That’s always useful.  

Snov.io Email Verifier

Snov.io Email Verifier is a tool provided by Snov.io apart from other instruments. It performs a 7-step verification to guarantee the highest quality of your email list. It detects catch-all domains and lets you decide on what to do with them, send emails, or delete them. With 98% deliverability, it helps decrease the bounce rate to a minimum and improve your sender’s reputation. Besides, Snov.io Email Verifier provides the highest level of check: the anti-greylisting technology that provides high-level verification quality.

Price for 10,000 checks: $69/mo. Trial with up to 100 free email checks per month.

ZeroBounce

ZeroBounce goes as a single tool for email verification only. You can check single emails or upload a list of addresses; if necessary, you can download your list of verified emails. Besides, you can choose a pay-as-you-go plan.

Price for 10,000 checks: $68/mo. Trial with 100 free email checks per month.

Hunter

The Hunter’s single email verification is performed in 7 steps and the results include format, type, server, and domain statuses. Also, it provides the sources of the email address found at. You can also upload files with addresses for verification. Note that Hunter doesn’t validate webmail addresses. 

Price for 10,000 checks: $199/mo. Trial with up to 50 free email checks per month.

Email templates creation

An email is a masterpiece. Especially, when it comes to B2C, the emails burst with creativity! Of course, plain-text emails are also a great option but still, to attract leads and catch their eyes, it’s better to use a special tool and create an HTML one. The tools below will help you. Choose the one that fits you best.

Stripo

To craft an email with this tool, you do not need any HTML skills. Their easy-to-use drag-n-drop editor will help you design attractive templates for your email marketing strategy. The system provides 350+ free-to-use templates, works with over 40 ESPs, and allows you to filter templates by industry, type, season, or features. 

Price: $125/year, unlimited free trial.

BEEFree

The platform provides 460+ email templates. You can create templates according to a few filters: industry, type, and author. Just drag and drop the elements, change the text, add the alt text, update images, and download the template. Then, just copy and paste the code into your email, and voila!

Price: $150/year, 15-day free trial. 

Unlayer

The drag-and-drop editor makes it super easy to design a converting email template. You can add images, social links, columns, menus, dividers, and more. Additionally, you can edit the mobile version of an email and insert your tags (variables). Though, there are no ready-to-use email templates. 

Price: $99/mo, unlimited free trial.

Email signature builders

An email signature is a must-have for a professional email. It leaves a good impression, helps you convert better, and demonstrates your professional approach to business. 

The best email signature contains no more than 7 lines and includes:

• Your full name, company, and position
• Your contact details (email, phone)
• The link to your website
• Links to your or your company’s social profiles

If you like, you can add the company’s physical address or a CTA to your email signature. Your imagination is the only limit.

Even if you still prefer plain-text emails, an HTML email signature looks perfect and attractive. So let me show you a few email signature design tools. 

MySignature

For free, you can use one of 4 email signature templates. Yet, if that’s not enough for you, you can go premium and choose one of 7 signatures. Within a free template, you can add your personal and company name, position and department, phone and mobile, email and website and address, Skype and photo, social links, and sign-off. However, with a premium account, you can insert custom fields and add a banner.

Price: $4/mo

The service provides 2 free and 14 pro signature templates. A free template includes your photo, personal and business basic info, and unlimited social links. You can even add an animated sign-off, quote, online scheduler, disclaimer, or even a video. How awesome is that? If you want to remove branding, go premium!

WiseStamp

Price: $6/mo (billed annually)

Si.Gnatu.Re

If you want to create a free email signature, just do it, no sign-up is required. However, a few extra features and a bunch of email signatures for your team need a one-time payment. For free, you can add your details, photo, and social links, and design your signature. 

Price: $5 (one-time payment)

Email campaign sending tool

You do not send emails to your leads and clients one by one, do you? Professionals use email automation tools to set email sending on autopilot and save time and effort. You don’t have to spend long working hours searching for such a tool, I’ve found the three best drip email tools. 

They are easy to use, do not demand tech skills, and are fast to implement. The greatest advantages of email drip campaigns are:

• Time-saving: All the sending processes are automated, you don’t have to spend time clicking the Send button one after another
• Multi-task: with the help of one tool only, you can onboard new users, reach out to, warm up, and nurture cold leads, remind them of discounts or shopping carts, encourage and re-engage clients, and build relationships with them
• Personalization: besides email personalization, you can add a personal approach to the drip email campaign in general. You can reach this using triggers and delays
• Insights: the detailed information on the campaign performance will help you analyze the results of your work and improve it if necessary

Snov.io Email Drip Campaigns

Snov.io Email Drip Campaigns tool is perfect for startups and solopreneurs. It allows users to create highly personalized multi-step email sequences with triggers, delays, and schedules. You can integrate Snov.io with other platforms like Pipedrive, Calendly, or any of  2,000+ other instruments through Zapier. The instrument is very easy to use: the drag-n-drop campaign builder makes it super-fast to launch an email campaign. You can add as many emails as you need within one email sequence. There are no limits!

Price: $39/mo + free teamwork feature. Free trial available.

With Woodpecker, you can create an email sequence of up to 8 messages. You can add variables, schedules, triggers, and delays to your campaign. If you have a team of marketers and would like to have their work on one platform, you’ll have to pay additionally for the teamwork feature. Unfortunately, there are no email or campaign templates.

Woodpecker

Price: $40/mo per user. 14-day free trial.

Reply

The reply provides an email campaign builder that allows its users to create email sequences with delays. Also, there are email templates for sales, recruiting, outbound and inbound sales, etc. There’s only one trigger if the sender receives no reply. A bit limited but deserves mentioning.

Price: $70/mo per user. 14-day free trial. 

Final chord

If you are new to email marketing and don’t know where to start your way, think first of an email finder. Then, step-by-step, choose instruments that will help you bring your ideas to life. Remember: it’s always better to choose an all-in-one tool. This will help you save money and have all the data you need to be kept in one place. Choose the email marketing software right and let success follow you!

The post Three Must-have Tools You Need for a Successful Email Marketing Campaign appeared first on Tricky Enough.

However, there is a common question: Is it possible to make email marketing at least a little simpler? The answer is yes, moreover, you may have already heard of the solution its WordPress. WordPress is much more than just a blogging platform. This CMS is so popular because it can help handle virtually any challenges of an online business of any kind. Freelancers use it to invoice their customers directly, eCommerce companies use it to track orders, and bloggers can check all the necessary metrics using only the WordPress dashboard. When you have such a flexible and powerful tool, it gets much easier to focus on important tasks, achieving your business goals faster.

Reasons Why You Need a WordPress Email Marketing Solution

Every website asks you for your email address at some point. Once a user provides his or her email address, it gets added to a list of other user’s emails, and the company starts contacting everyone from this list from time to time. You may receive notifications about the latest offers and discounts, as well as updates or recommended products. The main point of email marketing is increasing conversion rates.

In WordPress, email marketing requires a little bit of work but also saves a lot of time if you use some plugins and properly adjust your website. The platform sends emails to people who sign up for your website, however, those emails provide details about the user’s accounts. These emails are called transactional emails, and they don’t perform any marketing functions.

Fortunately, numerous plugins allow you to expand your capabilities, automating many processes associated with email marketing, configuring triggers for certain types of emails, categorizing lists of customers, and increasing conversions. Your emails can remind subscribers of your website, leading traffic back to it. Emails with offers will also lead to additional sales.

Main Challenges for Email Marketing Campaigns

The biggest challenge of email marketing is finding a clear direction for your campaign. Sometimes, teams plan their outreach without a clear understanding of what they actually want to achieve. Before you launch a campaign, you should determine its specific objectives so that you will understand how to tailor your content for certain purposes.

Another common problem is a lack of personalization. This is one of the main reasons why customers are not engaged with brands. Properly personalized subject lines are able to increase the open rate of your emails by 50%. Users want to see marketing content that reflects their preferences and needs. If you send the same email to everyone from your subscriber list, they won’t like it, moreover, they will likely not open such an email at all. WordPress allows you to categorize subscribers, making your emails more personalized. For example, you can send onboarding emails to new users, with no need to bother people who subscribed a year ago. You can also divide your audience into segments, taking into account your subscriber’s location, age, or gender. WordPress also has AI-based plugins that can personalize the content of your emails for each particular recipient something that had been completely impossible a few years ago.

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Finally, you need to monitor the effectiveness of your marketing campaign. It becomes possible with the help of A/B testing and metrics analysis. Some marketers don’t understand how important this step is, spending a lot of time developing a good strategy and assuming that it’s flawless. The truth is that any campaign has its drawbacks which become apparent only after analyzing metrics. In addition, it’s important not to repeat the same mistakes in the future.

How to Optimize Your Email Campaigns with WordPress

1. Audit the current data

You need to properly assess the current situation in order to understand what are your goals. You have to analyze your traffic numbers, conversion numbers, and determine what pages are more or less converting compared to others. You can do it by using Google Analytics, as well as many other kinds of services and software.

2. Create a backlog of experiments and ideas

You should understand the psychology of your visitors. Why do some pages show better conversion rates than others? You need to look for solutions that can be used for an A/B test. In general, relevance is the most important factor that determines the conversion rates. We suggest keeping records of your solutions and thinking of what could be improved.

3. Launch and analyze

Once you’ve completed the audit, found a few possible solutions, and determined which one of them is the best, you have to launch the campaign and see what happens. It’s important to understand that one A/B test is not enough: You must analyze the results, make improvements, and run a new test. Always follow this cycle in order to ensure continuous improvement.

As we’ve already mentioned above, WordPress has plenty of plugins that can help you put your email marketing strategy to a new level. Thus, we made a list of the most useful and interesting plugins that will allow you to tackle all the common challenges of email marketing.

1. MailChimp

It’s hard to overestimate the popularity of MailChimp among marketers. This plugin connects your MailChimp account and WordPress, making the overall performance much more effective. This plugin is developer-friendly, it supports many add-ons and easily integrates with common form plugins. In addition, it comes with user-friendly sign-up forms optimized for mobile devices.

2. MailGet

It’s one of the best email marketing plugins for WordPress. It has awesome delivery rates and offers an impressive number of tools. You can use an easy drag and drop editor to design your emails, promotions, and newsletters. This plugin also decreases bounce rates using an advanced list-cleaning technology. It also allows you to use personalization tags, send sequential emails, and work with any SMTP email services.

3. MonsterInsights

This is a reliable and useful Google Analytics plugin that can be used on your WordPress website. Now you can learn all the necessary information about your visitors with no need to use other tools. Watch their activity on your website, analyze where your visitors are located, and optimize the website using many advanced features.

4. Mailster

This is a premium plugin that will help you promote your website through newsletters and emails. It has mobile-friendly built-in campaigns, a drag-and-drop builder, and helpful customer support. There are unlimited subscription forms and advanced analytics tools. It’s a very convenient tool that easily integrates with other plugins and is translation-ready.

5. SendPress

Using this plugin, you can create templates and adjust the content of your newsletters as you want. You can get unlimited subscribers, send an unlimited number of newsletters, and use various customizable subscription widgets. This plugin also monitors clicks and unsubscribes for each email. It works with Gmail and other common mail services and includes a double opt-in feature.

Conclusion

Email marketing/automation is one of the most effective methods to reach out to your potential customers, promote products, and increase your website traffic. Even though email marketing isn’t a simple thing, WordPress allows everyone to benefit from numerous plugins that automate many time-consuming processes and help increase the effectiveness of your marketing campaign dramatically. WordPress plugins allow you to design campaigns, personalize emails, and analyze metrics right in your WordPress dashboard, increasing your conversion rates and profits.

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The post Optimize Your Email Campaigns with WordPress: Main Reasons and Important Steps appeared first on Tricky Enough.