Email Automation A-Z: When, How, and Why?

Email Automation A-Z: When, How, and Why?

Email is still one of the best choices to make a personal connection with customers to increase revenue. It has continued to be the effective driver of ROI. Unfortunately, it is tedious.

Automated email, on the other hand, enables marketers to provide their customers with personalized experiences according to the ways their customers interact with their company.

Targeting your customer with an appropriate message is more effective than messaging just anyone. However, it can take a lot of effort to start creating email automation that can save you time while increasing revenue. But it is all worth it.

Automation will help you send messages according to your customer’s behavior and boost the production of recurring emails while you target messages effectively in real time. Email automation is no doubt an effective way to deliver a high ROI.

The question is when should you use email automation?

Various companies could have various operations that they want to automate. Email automated campaigns could either be straightforward or complicated. Many platforms offer methods to establish a process that will provide messages based on elaborate actions by receivers.

One of the instances that email automation can be beneficial is when you make a follow-up after an acquisition. Thank your customers for their purchases. Then, suggest added items for them.

Another way to use it is to establish email marketing automation to customers according to the certain links they clicked on your website or a product downloaded from your brand’s site.

You may also use email automation for sending out surveys. It is another interaction strategy that enables you to acquire vital comments regarding the buying experience and aids clients to feel valued.

When customers register for your email list, send them a welcome message. In this way, they recognize that they have been included in your list, and provide them a suggestion of what they can expect for your future messages.

If you offer some online programs or tutorials, break those programs and send them in a series throughout a few weeks or months. For example, if you provide an online course about tips on how to find the best duplex for rent in Fort Worth, TX, you may send a tip per day or week. Your subscribers will look forward to your next email especially if the first one is intriguing.

You may also use email automation to send your subscribers an annual message for their birthdays or another kind of anniversary. To keep them engaged, you may send them coupons to celebrate the occasion.

How Does Email Automation Work?

Through email marketing automation, online marketers can develop an email process that immediately sends emails to customers when particular triggers are turned on.

The processes would take into consideration the habits that serve as a trigger together with information regarding the individual behind the email address. In this way, you can produce one of the most appropriate and personalized email messages.

For example, if your site visitor checks out a landing page but he did not send the form, then this could be a trigger. Another example is if your site visitors downloaded various pieces of material but did not get in touch with your business.

If a prospective customer began following your brand’s social media accounts, then you must start sending him/her an automated email.

If your brand is a B2C, triggers could be when a site visitor saw several products but does not add any items to his/her cart. Another trigger is when a customer puts products in his/her shopping cart but did not check the items out.

Another trigger is when a customer purchases a product. You should send him/her a thank you email or a suggestion.

Marketing automation operations are not only for potential consumers. Brands could utilize the process to improve existing client connections and motivate the acquisition of extra products and services. There are a couple of operations that work well, not just for B2B, but also for B2C companies.

These would include “invite” emails. For instance, after a person joins your customer list or after purchasing or signing up for an account on your site, it is the time when that person is most responsive to speaking with you.


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Thus, it is a terrific chance of making a favorable first impression with a customized welcome email. If you have a B2B company, you may add appropriate material to the email. Now, if it is B2C, then send the customer a special deal or promotion code.

Another workflow that works well with email automation is the feedback request email. Feedback emails are two different kinds. One is set off by something unfavorable. For example, a customer uninstalls or unsubscribes to your newsletter. Then, another feedback email is time-based. It is sent out after a specific quantity of time passes following a certain action, like an acquisition.

While your messaging will be different relying on which habits set off the feedback demand, these kinds of emails are incredibly important as customers will think that you respect their viewpoint and provide them the possibility to see where you could improve.

Re-engagement email is also an email automation workflow that must be utilized to reconnect with customers who have not communicated with your emails in a while. You could arrange emails to be sent out after a certain period of inactivity, like 90 days.

Send them an email that will incentivize them to start re-engaging with your company by providing them with a unique discount or accessibility to your most current digital book.

What are the Best Ways to Utilize Email Automation?

Behavioral Data from Your Website

When customers go to your site, it does not always mean that they want to purchase something or to get in touch with your business. Often, they just wish to see what’s new to your site or collect details about a certain product.

Or they also wish to examine a certain price for a particular item. The lead nurturing process of turning interest into a sale could only last a couple of days or numerous months. Details acquired by using data from Google Analytics and tracking codes enable you to craft tailored messages that match the interest and page view history of specific clients.

It makes cross-selling and up-selling a lot more reliable. As an example, a particular customer goes to your page now and then to check out TVs, although they did not purchase anything yet. You could send him a unique campaign that particularly talks about and promotes TVs at a reduced cost, bigger television at the same cost, or a top seller from this group.

You could utilize the same technique in your regular newsletter by having a part of it to dynamic material that includes discount rates or refunds on TVs. But be careful in checking your outcomes and quitting it after conversion.

Automated Follow-Ups

Among the best and easiest instances of email, automation is the production of inviting emails. It is a series of messages being sent at various time periods to new customers to your newsletter. The objective here is to motivate receivers to finish their initial acquisition with specialized deals. This process is gradual but it results in conversions. It will also enable you to acquire an understanding of the choices of your consumers.


Email Automation is beneficial whether your company is a B2C or a B2B. However, you need to consider the factors below when using this method to contact and communicate with your customers or clients.


Most Effective Words to Use in Writing Your Next Email.

Robin Khokhar

Robin Khokhar

Robin Khokhar is an SEO specialist who mostly writes on SEO. Thus sharing tips and tricks related to SEO, WordPress, blogging, and digital marketing, and related topics.

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30 thoughts on “Email Automation A-Z: When, How, and Why?

  1. Avatar

    Absolutely agree! Email marketing is a tried-and-true method for building personal connections with customers.

  2. Avatar

    Thanks for sharing such a great article regarding Email Automation, also love the way of your explanation 🙂

  3. Avatar

    Thanks Robin for sharing this precious information on Email Automation 🙂

  4. Avatar

    Nice post, thanks for sharing this very useful info

  5. Avatar

    I think one can think of doing email marketing. If they try to sell something online.

  6. Avatar

    Email marketing automation is the future. Great post. Keep sharing more with us.

  7. Avatar

    Thanks for your great posts. Keep share information like this.

  8. Avatar

    Thanks ! for sharing this wonderful news with us.I really like your post as it is informative as well as interesting.

  9. Avatar

    Thanks for this blog. provided great information. All the details are explained clearly with the great explanation. Thanks for this wonderful blog.

  10. Avatar

    Nice post,Very useful information.Thanks for sharing with us.

  11. Avatar

    Thanks for sharing a piece of excellent information regarding Email automation.

  12. Avatar

    Thanks for Provide so much important information about Email automation.Thanks for the post.

  13. Avatar

    Thank you sir for such a great article. Keep Posting and Keep Inspiring!

  14. Avatar

    This content is very helpful for me. thanks for sharing.

  15. Avatar

    Good article, Very useful information to read and keep sharing.

  16. Avatar

    This blog looks meaningful and actually written in a very practical way. Email marketing is one of the awesome method in this 2021 year. All we have to do is to hire awesome content writer and explore it.

  17. Avatar

    A very informative article. Email marketing is the trending way to generate leads for your business. Thanks for sharing with us.

  18. Avatar

    I must be say that it is really very helpful and useful.. Thank you for sharing with us.

  19. Avatar

    Nice post, Over the years it has helped me a lot. Thank you very much.

  20. Avatar

    Very useful post.Thank you for sharing all this extremely useful information.

  21. Avatar

    Very interesting blog. Email automation is the best way to develop our business.Thanks for sharing this post.

  22. Avatar

    Thanks for sharing this information with us. Email automation is the way of increasing of brand awareness.

  23. Avatar

    Thanks for your post email marketing is the trending way to generate leads.

  24. Avatar

    Thanks for sharing the informative post with us. Email automation is the best way to targeting the right audience

  25. Avatar

    This was a really good article ,email automation is the best ways of email marketing targeting the audience. Thank you for sharing this informative post with us.

  26. Avatar


    Great work on the amazing topic about the impact of email automation. This is one of the best ways of email marketing targeting the right audience at right time. There are so many advantages to these automation tools and thanks for discussing the topic with us

  27. Avatar

    Great post! Thanks for the sharing your information. I would like to say, you have a fabulous site here & Great work.

  28. Avatar

    Thanks, this is very important information to me, actually it is very helpful to us use for my work. Thanks for sharing useful information.

  29. Avatar

    Email marketing is the best thing to get the highest ROI when compared to another marketing channel. Keeping update email marketing best practice enable to improve the growth of the company and the return on investment. This guide serves as a resource directory for additional email delivery and best practice thanks for sharing.

  30. Avatar

    Hi Robin,

    Email Automation certainly makes the job of interacting with your target audience much more easier. It saves you loads of time which you can utilize doing some other work benefiting the website.

    Thanks for sharing, have a good day. 🙂