Let’s start with an interesting fact – 8 billion video views are earned daily on Facebook, which includes all of the video ads, video posts, stories, and live streams! IF you are not part of this race, you are not in the race. 

With the digital landscape quickly moving towards thumb stroke content, it all comes down to how quickly you can get the attention of your target audience, and how long you can keep them engaged.

Do you know of the right brain vs. left brain theory?

Simply put, right-brained people are creative and have intuitive visualization, whereas left-brained people are analytical and quick with linear thinking. Digital Marketers are amongst the few people who have the synergies to bring the best of both worlds (hemispheres to be honest).

How To Create a Successful Facebook Video Ad Campaign?

In order to put together a successful Facebook video ad campaign, here is how you use the best of your right and left brain - 

1. Get your creative juices flowing (Right Brain):

You might have the best targeting and campaign set-up, but if your content is not spot-on, your campaign won’t reap the best results. In addition to coming up with a kick-ass video strategy, you should be able to communicate your message correctly. Below are some tricks of the trade: 

• Shorter the better: Even though Facebook permits 240 minute long videos on its platform, video ads play by different rules. The attention span of your audience is dropping by the minute, and you are fighting for space and attention amongst 6 million other businesses. Facebook recommends the video length of 5 to 15 seconds for paid ads; shorter videos have higher completion rates, which enable you to communicate your complete message in the said amount of time.
• The brand first, Bait later: Even though the audience prefers raw and honest content, there is a 23% higher possibility of a viewer remembering your brand if it was mentioned in the first 3 seconds of the video.
• Mime it out: Up to 85% of viewers start to consume video content with ‘sound-off.’ This allows brands to harp on this knowledge and create content that would serve the same purpose with or without the sound. Some things that you should keep in mind while preparing your video are:
  • Use subtitles if there is a voiceover in the video.
  • Use bold and loud communication. Write your communication statement upfront and use thumbnails smarty.
  • Throw in reminders for the audience to switch the ‘sound on.’
• Create a cool copy (Even try alliteration!): Your real estate with any ad format are the visual cues and the textual content; your ad copy and post copy should do justice to the video you stitch together. Have similar tonality across all your ad content pegs. Try to leave Easter eggs in the post copy to encourage your audience to watch the video. (Learnt this from the Marvel Universe)
• Action, Cut, Edit: We all know the magic happens in the editing room! InVideo is a free video editing software that has over 1500 existing templates that you can adapt to custom sizes, colors, fonts, and elements. You can use Facebook ad templates which are made keeping in mind all the points mentioned above.

2. Logic Says (Left Brain):

With a solid video strategy and smart content curation, it comes down to strategizing your ad campaign. Making the best of all the information that you have, and using it to show results is all that is left.

• Think Mobile first: With over 95% of Facebook users installing the app on their mobile phones, that is the real estate you must harp on. Mobile-first ads not only give more screen space to your ads but also enables your text to be more readable, and you get to have a majority of the SOV for that particular impression.
• One Size Doesn’t Fit All: Speaking of ad specs, even though Facebook gives you options to customize and take things in your own hands, there are some numbers and historical data that makes it easier for you to decide what works best for your audience:

              – Square videos get 35% more views and 100% more engagement than horizontal videos.

             – Square video (1:1) takes up 78% more space on mobile news-feed than landscape video (16:9).

         So, what is your pick – Vertical or square? 

• Support the Video Ad: Use a supported file format while storing your video and make sure the video meets the minimum specifications. This can affect the delivery of the ads.  Facebook recommends GIF, MOV, or MP4 as the best video formats for performance, but they have an exhaustive list to pick from.

3. Piecing The Puzzle Together (Campaign Set-up):

Now that you have all the tricks up your sleeve let’s get to the last part of the puzzle. 

1. Set up your campaign on Business Manager. 
2. Head to Ads Manager and select the Ad account.
3. Click on Create.
4. Select the objective basis for your marketing and video strategy. Check that this objective supports videos. If you select Video Views as your objective, know about the video ad metrics:
   • 3-second continuous video views – The video ads get the most video plays of 3 continuous seconds or more.
   • ThruPlay – The number of times your video was played to completion, or for at least 15 seconds.
5. Invest time in getting your audience spot on. Use lookalike audiences, retargeted audiences, and create custom audiences where needed.
6. Select your ad placement: (While you select your placement, you can also optimize your video to multiple size specs basis different ad placements.)
   • Automatic Placement places your ad across ALL eligible placements.
   • Custom Placement lets you select which real estate you want to invest in.
7. Select the format option basis for your video strategy.
   • Single Image/Video
   • Carousal
   • Slideshow
   • Instant Experience
8. At this stage, you can choose to crop or trim the video on the Facebook Ad Managers dashboard if needed.
9. Insert your ad copy and clickable URL.
10. Click confirm to publish the video ad.

To Wrap it up

Voila! You have successfully created your first Facebook video ad campaign.

Your Ad can take up to 48 hours to get approved, during which time the campaign remains in review stage for Facebook to do their due diligence.

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The post Unsure On How To Navigate The First Facebook Video Ad Campaign For Your Business? appeared first on Tricky Enough.

It goes vital to understand that social networking sites have become the coolest forums to get your products, business, and brands to highly specific audiences and consumers. Where every American spend 40 minutes every day on Facebook, 1.6 billion users visit Facebook, and thousands of brands are promoting their products on social media, why are you so far off all this? Realize the significance of Facebook ad campaigns, devise an impressive ride, and let it go viral on social media. We have composed this write-up to let the readers understand how Facebook can prove handy in marketing your brand aids and can be good for your Facebook Ad Campaign Strategies for brands.

Understand Consumer Latest Shopping Behaviors

Facebook was primarily created to provide a platform that helps users communicate, interact, and have fun with each other. When initially few brands started advertising their brands on Facebook, they were criticized badly but after 2013 the Facebook team reorganized its whole setup, and now it’s the biggest platform on social media if you want to put your brands for advertising and marketing.

To let your brands go to the maximum users, you need to study and understand the recent purchasing behaviors of consumers. If they are a class A people whole love shopping online and don’t bother visiting stores and outlets, build a system that entertains them over Facebook and it’s worth telling millions of international brands are promoting their goods on Facebook.

Be Creative in Content and Strategy to Target Customers

Being honest and delivering what your aids promise is the key to gaining maximum consumers and boosting your sales. If your brand doesn’t proffer a certain service, never exaggerate your content and what’s written on your aids. This goes bad in many ways. You can lose trust, customers, sales and it becomes onerous to regain that trust.

In order to keep all such problems at arms’ length, be wise, selective, and fair when it comes to developing content for your social media marketing. It should be noted that Facebook is a platform that lets users write reviews when they trade with a certain brand and a few negative reviews can spoil the whole marketing ride. That’s why try to keep it as simple as you can.

Create Official Pages of Your Brand

One of the easiest ways to get in touch with your customers is by creating an official page of your brand that lets the consumers get in direct contact with you and help you increase organic Facebook engagements. You can serve customers, entertain them, get their orders, deliver them, and resolve their issues. This is going to be an amazing trend that in the future social media platforms will serve as online chat rooms for the customers.

Figure out the Best Time to Put your Aids on Facebook

The whole year doesn’t remain stagnant, and there come many days when brands introduce their promotions, aids, and even offers for their customers. You can select the best time that suits your brand and put your aid on Facebook to gain the maximum audience. Going a bit different or I must say, against the rules, in promoting your brand would not be a bad choice at all. It can attract consumers, and your campaign will be deciding who stays with you and who goes without paying attention to it.

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Final Words

None can underestimate the power of social media marketing. Thousands of brands are seen every day when you go to Facebook and scroll down to your news feed events. Their can be one of your brands be and it will take no time to reach millions of users. It’s not only affordable but efficient, user-friendly, and attractive as well. Market your brand by preparing a promising Facebook aid campaign for your business.

The post Effective Facebook Ad Campaign Strategies For Brands appeared first on Tricky Enough.