business, SMO, Technology, Tools

How to Use Audience Insights on Facebook?

How to use audience insights? If you own a startup company and are struggling with Facebook ads, then you have reached the...

Avatar Written by Robin Khokhar · 3 min read >
Audience Insights on Facebook

How to use audience insights? If you own a startup company and are struggling with Facebook ads, then you have reached the right place. When it comes to running the business and targeting a large number of customers, most startups do not even know how to make the wise use of social media especially Facebook advertisements. They keep engaging users through manual processes and end up getting no prominent results but today we will discuss audience insights on Facebook and their essentials.

The Power of Social Media Data

Experts at state that with the advancements in technology, it has become essential to use social media to meet new people and to target potential customers across the globe. You can understand the power of social media only when you know who your target audience is. Yes, that is absolutely correct. Some brands may suit teenagers more than adults, while the others are meant for women and have nothing to do with men. Similarly, you need to be clear with whom you are going to target and what type of audience would be interested in your company, products or services. For this purpose, you can use the Audience Insights tool that uncovers all hidden opportunities relevant to your business and target audience and ensures to decrease the advertising costs by up to 60 percent.

If you choose to remain unaware of the power of social media data, you may never achieve success. The Facebook audience insights link can also be of help. It is mostly used to bring in more traffic and to convert a large number of viewers into buyers. You just have to plan things properly and there is no need to take any burden. The more you enjoy what you are doing, the higher will be your chances to get success.

How to Use Facebook Audience Insights

How to use Facebook insights?

For established companies or brands, finding the answer to this question is easy, but for startups, it may not be possible to refine their audience in a matter of minutes. They will need to remember a few things, some of which are mentioned below.

  1. Geographic location

The geographic location of your target audience means a lot. For example, if you are manufacturing and selling undergarments for women in the United States, then you will have to select the same geographic location and avoid opting for another city or country where your products will be disliked and rejected instantly. Until you do not know where your buyers or customers should come from, you may never achieve significant success.

  1. Gender or sex

The gender or sex is as important as geographic location. It’s safe to say that some of the products and services are gender-oriented, meaning if they are made for men, then women cannot be targeted on Facebook as the primary audience. Similarly, if you are selling toys to children or study materials to teenagers, then you would certainly have to select their gender along with the geographic location.

  1. Time users are active

What is the time in your zone? Is it day or night? The more you pay attention to this thing, the higher will be your chances to achieve success. If you are confused in this regard, then feel free to try Facebook audience tool that will help you engage more and more people in particular hours. When someone is online, for example, he will see your brand’s ad on Facebook and may click, like or follow your page to know more about the products and services being offered. But if you do not pay attention to the time of your users, you may not get as many likes, followers, and orders as you are expecting.

  1. Interests of people

What your target audience is interested in? Do they want quality products or B-grade items? Are they looking for concessions or freebies? You need to be clear about all these aspects. In simple words, we can say that you have to know the interests of people before convincing them to buy your products or try your services. For instance, if a group of women comes to you asking for prom dresses, you should not encourage them to buy wedding outfits or party dresses because it may make them angry and urge them to quit on your brand. Instead, you should show them the range of prom outfits your company is selling and encourage them to buy something by offering special discounts. If something is of their interest and according to their requirements, they will definitely buy it. Thus, you need to take good care of the interests of your target audience.


In conclusion, Facebook is one of the best social networking websites and an easy way to create awareness among customers regarding your brand. But to make things happen, you should use Facebook ads wisely and do not overwhelm or confuse your clients with a lot of unnecessary products or services. You can drive more traffic to your company website using Facebook Insight tools, but their unwise use can cause problems in a long-run.

Written by Robin Khokhar
A full-time blogger and Entrepreneur. Helping people to grow online and making them a brand. Who runs this blog and another website named Pixa Ocean.

5 Replies to “How to Use Audience Insights on Facebook?”

  1. Hi Robin,

    Excellent post. I was looking for some information regarding what time is best to post my social media content. Your post gives very good information about how we can use social media and reap benefits from it.

    Thank you so much for sharing this post. Have a great weekend. 🙂

  2. Hi Robin,
    Thank you so much for this insightful article. Truly said, if the power of social media sites like Facebook are not fully harnessed, their is much lower chances for a website or blog to find their potential traffic. The overwhelming amount of data that can be extracted from this sites can immensely help to pivot ones strategy. But, as you said, unwise use of these data and tools can rather confuse and produce counter results. Thanks for sharing.

  3. Hello,

    Thanks for sharing information of How To Use Audience Insights On Facebook. It will be helpful, appreciated your efforts.

Leave a Reply

Your email address will not be published. Required fields are marked *