The top 10 companies with the most followers on LinkedIn are filled with multinational companies that have become name brands in their respective industries. Some of these companies deal with technology, food, media, etc.

LinkedIn is an employment and business-based platform. People use this platform to get jobs and build business connections. All these companies on this list utilise LinkedIn to expand their reach and employ new and bright minds. The following companies listed below chronologically show the top 10 companies with the most followers on LinkedIn.

1. Google

Starting this list of the top 10 companies with the highest number of followers on LinkedIn is Google, one of Alphabet Inc.’s subsidiaries. Besides Google, Alphabet owns other huge companies such as YouTube, Fitbit, and Nest. Google boasts 34 million followers on LinkedIn with more than 300,000 associated members. Google was co-founded by Larry Page and Sergey Brin in 1998. This huge tech company is also involved in search engine tech, e-commerce, online advertising and marketing, artificial intelligence and more. Ruth Port currently serves as Google’s President with Sundar Pichai as the current CEO.
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2. Amazon

Coming in second place is Amazon with 32 million followers. Headquartered in Seattle, Washington, US, the company has more than 10K employees and over 711,000 associated members on their LinkedIn page. Jeff Bezos founded the company in 1994 and it is also one of the largest multinational technology companies in the world. Amazon as a company started as an e-commerce platform and later expanded its services including Amazon Web Services and Amazon Prime Video.

3. LinkedIn

LinkedIn comes in third in the top 10 companies with highest followers on the LinkedIn list. This is the largest-ever professional network hosting more than one billion members across the world. It was founded by Allen Blue, Reid Hoffman, Jean-Luc Vaillant, Konstantin Guericke, and Eric Ly in 2002. With over 29 million followers on its own LinkedIn profile, the company has more than 25,000 associated members on LinkedIn Website. People mostly use this platform to seek employment and they also build professional connections.

4. TED Conferences

Founded in 1984 by Richard Saul Wurman and Harry Marks, TED Conferences is a media company that hosts talks and posts them online for free. TED which stands for Technology, Entertainment, and Design invites people from all spheres of life to a showcase where the speakers present their ideas in under 18 minutes. Their LinkedIn profile has 24 million followers and 12k associated members. TED Conferences post inspirational quotes, articles and TED Talk videos on their page.

5. Microsoft

Microsoft comes in 5th place in this list with more than 23 million followers on its LinkedIn profile. With more than 240,000 associated members, this company operates in over 190 countries. Microsoft was founded by Bill Gates and Paul Allen in 1975. It is a multinational corporation and a tech giant known for its software products. Most people might know Microsoft through the ever-popular Windows operating system and Microsoft 365 suite.

6. Unilever

Unilever PLC is a multinational consumer goods company headquartered in London, United Kingdom. Some of its subsidiaries include Hindustan Unilever, Ben & Jerry’s, Shea Moisture, Unilever Philippines and more. Unilever’s LinkedIn page has garnered over 19 million followers. The page has more than 124,817 associated members. This big company has also been split into various groups such as Personal Care, Home Care, Ice Cream, Beauty & well-being and Nutrition. Some of the more popular brands from this company are Dove, Knorr and Breyers.

7. Apple

This multinational technology company is famous for producing devices and software. Apple is most popularly known for making the iPhones. Apple’s LinkedIn page has amassed over 18 million followers with more than 160,000 associated members. Apple uses its LinkedIn page to advertise and post vacant job positions, recruitments and career news. This leading tech company was founded in 1976 by Steve Jobs and Steve Wozniak. They are currently headquartered in Los Altos, California, United States. Tim Cook is the CEO of Apple since 2011.

8. Forbes

Forbes is a business magazine founded in 1917 by B C Forbes. It is more so aimed towards news and information centred around technology, entrepreneurship, business, investing and soon. With 18 million followers on its LinkedIn page, this company posts articles about various entrepreneurs, and businessmen and also provides tips on how to make more money. This media company is based in Jersey City, New Jersey and Integrated Whale Media Investments currently own it.

9. IBM

IBM stands for International Business Machines Corporation. It has also been given the nickname ‘Big Blue’. IBM is a multinational tech company founded in 1911. It is headquartered in Armonk, New York, United States. This IT company stands to be in the 9th position in the top 10 companies with the highest followers on the LinkedIn list. It has over 17 million followers on its LinkedIn profile. Furthermore, this company also has over 300,000 associated members. Through their LinkedIn page, IBM mostly posts about its latest developments and updates. IBM has dipped its toes in many areas such as AI, blockchain, cloud software and the Internet of Things.

10. Nestle

Last but not least, Nestle makes it to tenth place in the top 10 companies with highest followers on LinkedIn list. This is a multinational food and beverage company and it is one of the biggest in the game. Nestle is headquartered in Vevey, Switzerland and was founded in 1866 making it the oldest company on this list. Nestle deals with products like coffee, baby food, breakfast cereals, ice cream and more. It also boasts 16 million followers on its LinkedIn profile with more than 190,000 associated members.

Wrapping Up

All the companies, especially those listed on the very top are neck and neck vying for the top position as the most followed company on LinkedIn. The leaderboard often gets changed occasionally. The top 10 companies also have bases in many countries across the globe besides their original place of origin. So this creates more employment opportunities with people from all over the globe vying for a position in one of these esteemed companies. Sometimes these companies post a recruitment or job vacancy through their LinkedIn profile so people will have to be on the lookout if they want a spot in this ever-competitive world.

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The post Top 10 Companies With Highest Followers on LinkedIn appeared first on Tricky Enough.

Many people use LinkedIn for business networking, but did you know that LinkedIn can also be used as an effective social media platform? While LinkedIn is not as popular as other social media sites like Facebook and Twitter, it can still be a great way to connect with potential customers and promote your business.

How Does Social Media Marketing Help Businesses?

Businesses of all sizes can benefit from social media marketing. By creating and sharing engaging content, businesses can connect with their target audiences and build relationships that can lead to conversions. In addition, social media marketing can help businesses to boost their brand awareness and reach a larger audience.

When used correctly, social media marketing can be a powerful tool for growing your business. If you’re not sure where to start, consider creating a LinkedIn social media calendar. This will help you plan and publish content that is relevant to your business and your audience.

Using LinkedIn as Your Primary Source of Customers

LinkedIn is a powerful platform for business networking and lead generation. If you’re not already using LinkedIn to its full potential, now is the time to start. Here are a few tips for getting the most out of LinkedIn as a source of business leads:

1. Optimize your profile. Make sure your LinkedIn profile is up-to-date and includes keywords that describe your business and what you do. This will help you show up in search results when potential customers are looking for businesses like yours.
2. Connect with other professionals in your industry. LinkedIn is a great place to connect with other professionals in your industry. Connecting with others can build relationships and get your name in front of potential customers.
3. Join groups. LinkedIn groups are a great way to connect with potential customers and get your name out there. Groups are also a great way to stay up-to-date on industry news and trends.
4. Post content. LinkedIn is a great platform for sharing your expertise and knowledge. By posting articles, blog posts, or other forms of content, you can show potential customers that you’re an expert in your field.
5. Participate in discussions. When you participate in discussions on LinkedIn, you’re getting your name and your business’s name out there. You’re also building relationships with potential customers by showing that you’re knowledgeable about your industry.

By following these tips, you can start to build your brand on LinkedIn. By sharing your expertise and engaging with others, you’ll be able to attract potential customers and grow your business.

What Is LinkedIn Social Media Calendar?

A LinkedIn social media calendar is a tool that helps you plan and publish your content on LinkedIn. It can be used to schedule posts, track engagement, and measure the results of your social media campaigns.

There are many different LinkedIn social media calendars available, but they all have one common goal: to help you maximize your reach and engagement on LinkedIn.

One way to maximize your LinkedIn presence is to create and use a LinkedIn social media calendar. A social media calendar is simply a schedule of when you will post content on each social media site. This ensures that you are consistent with your posting and helps you keep track of what content you have already shared.

Some of the benefits of using a LinkedIn social media calendar are as follows.

Scheduling Posts in Advance

One of the biggest advantages of using a LinkedIn social media calendar is that it allows you to schedule your posts in advance. This means that you can plan your content strategy ahead of time and make sure that your posts are published at the best times for maximum engagement.

Keep Track of Your Posting History

Another advantage of using a LinkedIn social media calendar is that it helps you keep track of your posting history. This means that you can see which content performed well and which content didn’t get as much engagement. This information can be very valuable when planning future content strategies.

Tracking Your Progress

Another benefit of using a social media calendar is that it helps you to track your progress and see how your content is performing. By looking at your calendar, you can see which posts are getting the most engagement and adjust your strategy accordingly.

If you want to be successful with marketing, then using a LinkedIn social media calendar is essential. It will help you to stay organized, plan your content in advance, and track your progress. With a little bit of planning, you can make sure that your LinkedIn marketing strategy is as effective as possible.

Tips for Using a LinkedIn Content Calendar

There are a few things to keep in mind when you are using a content calendar for LinkedIn:

• Use a mix of content types. When you are creating content for your LinkedIn social media calendar, it is important to use a mix of different content types. This will help to keep your audience engaged and ensure that they are seeing a variety of content from you.
• Plan ahead. One of the best things about using a social media calendar is that it allows you to plan your content in advance. This means that you can take the time to research and create high-quality content, rather than having to rush to get something published. Planning ahead also allows you to line up guest bloggers or influencers in advance so that you can be sure to have a steady stream of fresh content.
• Vary your posting times. Another great advantage of using a social media calendar is that it allows you to vary your posting times. This way, you can experiment with different times of day and see when your audience is most engaged. Try out a few different times and then compare your results.
• Post consistently. One of the most important things to remember when using a social media calendar is to be consistent with your posting. This means posting on a regular basis, even if it’s just once or twice a week. Consistency will help you build an audience and keep them engaged.
• Plan for holidays and special events. When you’re using a social media calendar, it’s also important to plan for holidays and special events. This way, you can make sure that your content is timely and relevant. For example, if you know that Mother’s Day is coming up, you can plan accordingly and create content that will be of interest for this exact holiday.

To sum everything up, a content calendar is important for any business that wants to be successful with its social media marketing. It helps you to stay organized and consistent, while also allowing you to plan for special events. If you don’t have a content calendar, now is the time to create one!

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The post Linkedin Social Media Calendar: What Is It and What Are the Main Benefits appeared first on Tricky Enough.

― Bobby Darnell

In today’s time, being on LinkedIn is simply awesome. Whether you are a business owner, a professional, a freelancer, or a student, this platform has something for everyone. That’s probably why the social media platform has recorded an impressive 690 million active users in 2020 itself.

But when it comes to marketing on LinkedIn, professionals, and businesses are still in the nascent stages.

While some consider it to be just another platform for networking, there are others who believe it’s only meant for hiring purposes. And then there’s also a group of people who are trying to leverage the platform for marketing but haven’t cracked the code yet.

If you’re someone who’s just starting out with LinkedIn marketing or wants to know what may have gone wrong with their strategy, this post is for you. 

Dos’ of LinkedIn marketing 

1. Let your profile show who you are 

When someone visits your profile, they see three things:

• Your profile picture – Make sure it looks professional. Adding party pictures, pictures from your wedding or your last trip is not a good idea.
• Your cover photo – Make your cover photo like your business card. Define what you do in a couple of words. (Bonus Tip – You can pick a template from Canva to design your LinkedIn cover).
• Your headline – Your headline should define your USPs as a professional. So instead of stuffing it with your skills, offer solutions to the problems of your target audience.

For example, Instead of simply writing that you’re a startup coach, maybe talk about how you help them grow.
source.

2. Craft your about us section strategically

Copying templates to add some random content in your ‘about section’ might not help you in the long run. Nor will trying to find a few good paragraphs from a similar profile. This section needs to be about you, what you do, what you can offer, and hence strategically crafted.

Here’s a simple format to follow to ensure you don’t undersell or oversell to anyone visiting your profile – especially your prospects.

• Write about your present – What are you doing presently,  professionally of course.
• Write about your past – What have you achieved so far?
• Write about your future – Where do you see yourself in the next 5-10 years?

But more importantly, write what you strive to achieve and how you can add value to those who connect with you on LinkedIn. Treat this as your cover letter and you’ll see how many conversations you’re able to strike naturally as you expand your network.

3. Build your recommendations and request endorsements

70% of people trust reviews and recommendations from strangers and that is the power of social proof. The same holds true on LinkedIn. Highlight your skills by getting recommendations from ex-coworkers, friends, bosses, and others in your network.

This social proof also helps you sell better. With more people standing up and speaking positively about what you have to offer, you’ll have to do lesser convincing.

4. Give your profile visitors a sneak peek into your background

Add relevant information under every experience that you may have. Also, make your profile more interesting by adding some information under your educational background. This will help your connections get to know you better and maybe even find something to relate with you on!

For example, add information like ‘Sports captain in school’, ‘National champion – Cricket’ etc. to enhance your story in the eyes of the visitors. If nothing else, it might just become a conversation starter.

A little pep talk before you dive into a sales call, for instance, is a great warm-up session.

5. Share your knowledge and insights 

There are endless things one learns while on the job. Some relevant to the job and some that are experiences that somehow help you become a better self for the job.

But how do you get someone new in your connections or your prospects to know how much you’ve learned? Or how much value you can add to them? You can’t just have them trust you blindly and hop onto a sales call. You need to warm them up and make them feel like they can trust you.

This is where sharing your knowledge and insights as LinkedIn posts come into play.

From top-notch marketers to solopreneurs and others, the ones who are becoming “known” in the industry are typically those who haven’t been afraid to share tips. Unfiltered. With only one goal – educate.

6. Proactively engage with your connections

LinkedIn marketing is not just about sending out invites and growing your network. The important thing here is to stay on top of your connection’s minds at all times and for that, you need to engage with them proactively.

Send your connections personalized messages, endorse them for their skills, interact with the content they post, reply to the comments you get on yours, and find other avenues to start a conversation on LinkedIn.

Now, this can be time-consuming. But you can leverage automation tools such as Scrab.in to automate these tasks for you. From visiting profiles to sending out personalized messages, it takes care of it all and gives you back the time you can invest in growing your business.

Now that you know some of the most effective dos’ of LinkedIn marketing, let’s move on to the don’ts.

Don’ts of LinkedIn marketing

1. Do not send requests to “everyone” on LinkedIn

It is often said that you should only connect with four types of people over LinkedIn:

• People who can teach you something.
• People who can learn from you (this is the kind that will engage with your content).
• People who are your prospects or can give you some ROI.
• People who you can actually add value to.

So if you’ve been sending out invites to connections of those you want to connect and everyone else that shows up on LinkedIn, it’s time to take stock. Stop, right now.

2. Do not spam people with vague messages 

When we said to reach out to your connections with personalized messages, we did not mean bombarding them.

Always send meaningful messages to your connections to strike conversations. In fact, even when you’re sending across a note with an invite, put in the effort to make it relevant to who you want to connect with.

The best way to do this is to learn about the problems of your target audience and then offer them a solution. Without expecting anything in return, of course.

3. Keep your profile more up-to-date 

One of the most common mistakes that people make is creating a profile and then simply using it for expanding their networks, or so to say, LinkedIn marketing. But as months roll by, their network changes, their professional roles change, but their profiles remain the same. That’s where they start to lose out on conversations because the new visitors and connections don’t know who you are “now”.

So irrespective of what your LinkedIn marketing goals are, make sure your profile remains up-to-date at all times.

No goal can be achieved when the foundation is too weak or too old.

4. Do not stuff your content with hashtags

You are posting consistently? Awesome work! 

But if you are stuffing your content with unlimited hashtags then nothing is going to happen. We know you want your content to reach as many LinkedIn users as possible. But at the same time, you want it to be readable. You want it to make you look like an authority instead of someone who just posts copy-paste content.

Whether it’s a link you’re resharing or a piece of content from what you have learned so far, make sure you only add the relevant hashtags to it. This will also make sure that you attract the right audience to your content and your profile, making your LinkedIn marketing strategy more effective.

5. Stop scrolling, start doing

LinkedIn is great and has some amazing content but mindlessly scrolling through the platform won’t take you anywhere. It’s like going down the rabbit hole of watching one YouTube video after the other.

So join the platform with a goal. Your goal can be personal branding, lead generation, etc. but having one is an absolute must.

Once you have a goal, grow your network, follow hashtags, follow industry leaders, join groups and engage with people as per that goal. Do as much as you can to reach as many people as you can and see your LinkedIn marketing strategy become more effective by the day.

Should you focus so much on the dos and don’ts?

 YES.

LinkedIn is one platform that is yet to explode. With amazing organic growth and new features coming every now and then, it is one of the best platforms to invest your time and resources in. 

However, you should never forget that there are humans sitting on the other side of the screens as well and you cannot simply sell something to them instantly. Your goal needs to be “networking”.

Learn from what you do. Learn from your connections. Take value and add value, and continually test different strategies of LinkedIn marketing to grow your business! 

So give some time to this platform. Add a tint of content and lots of engagement to bake the perfect cake of ROI and if you do it right, trust us, your brand value will grow over time.

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The post The Dos and Don’ts of LinkedIn marketing appeared first on Tricky Enough.

As a former social media marketer turned freelance writer, I know just how time-consuming it can be to manage a social media presence. Even if you work on tasks in bulk by creating content calendars and scheduling posts in advance, it still takes longer than most people realize to come up with content ideas and manage a social media presence.

The good news is that there are tools out there that can help you, and automation in particular has a lot to offer us. So let’s go ahead and take a look at everything you need to know about LinkedIn automation tools.

A Quick and Easy Guide to LinkedIn Automation Tools

1. LinkedIn Sales Navigator

This tool belongs at the start of this list because it’s directly offered by LinkedIn, which makes it a good place to get started if you’ve never used LinkedIn automation before. For a free tool, it’s pretty good, allowing you to get started with the process of identifying and reaching out to your target audience on the network.

LinkedIn Sales Navigator also has the advantage of being bundled in as part of LinkedIn Premium, which itself comes with a whole heap of perks, including LinkedIn’s InMail. That alone makes Premium worth thinking about because it allows you to more easily reach out to people.

2. SalesAI formally known for Kennected

This tool is designed to automatically follow groups and hashtags as a way of growing your reach and your network. It’s geared towards identifying what’s relevant and what’s got people talking so that your brand can go ahead and jump into the conversation.

On the downside, it doesn’t come with a free trial (although you can book a demo), and it’s hard to tell what steps they take to remain within LinkedIn’s terms of service. Still, as a LinkedIn lead generation tool, it’ll get the job done.

3. Dux-Soup

Dux-Soup is designed to help you generate further data about your LinkedIn browsing habits, including better tracking for profile visits. The downside is that it takes the form of a Google Chrome extension, which won’t be any good for you if you’re using a different browser.

Dedicated, standalone LinkedIn automation tools tend to be the best for creating powerful campaigns, and if that’s what you’re looking for then you’re going to want to continue the search until you find something a little more powerful. Still, it’s not bad for beginners, and it has some decent features like the ability to automatically like and follow or endorse skills.

4. Zopto

Zopto is one of the easiest tools on this list to get started with, so it’s one to consider if ease of use is a priority. You can create an account in just a couple of minutes, and from there you can start to build your automated LinkedIn campaigns and begin bringing in inbound leads.

One of the best things about Zopto is that you can specify the approximate level of engagement that you want to receive. With full control over your targeting and your outreach campaigns, Zopto is ideal for companies who want to take their fate into their own hands.

5. LinkedHelper

LinkedHelper is designed to be a LinkedIn-first alternative to running a customer relationship management (CRM) system. The goal is to make it easier for LinkedIn users to grow their network in a more targeted way, allowing them to gather data on individual prospects and to easily view all historic interactions.

They aim to make it easier for you to turn your LinkedIn marketing into a simple process that you can measure from end to end. If you know who your audience is and you want to set up automated outreach and/or follow-ups, LinkedHelper can make it easier for you to do that.

6. SalesLoft Prospector

This tool is just the ticket if you’re looking for something that will help you to prospect for leads and gain a greater understanding of the micro-communities on LinkedIn that are most suited to your business. It can be a useful precursor to running outreach and advertising campaigns, and it also has several other features that can help you take your LinkedIn marketing to the next level.

7. Crystal

This tool can be super useful for rookie sales teams or those where a little extra support can make the difference between closing and losing a sale. What’s particularly interesting about Crystal is that it’s specifically designed to provide personalized insights to help your sales team to profile potential customers.

Based on the ‘DISC’ personality model, Crystal uses the power of AI to generate buyer profiles for potential customers using a range of different data points and behavioural insights. It gives you a computer-generated report on key prospects, and it comes with ten free trial reports so you can make sure that you’re happy with it before you commit to taking out a license.

8. Overloop Formally Known for Prospect.io

This tool is arguably best used if you’re looking to export data from LinkedIn for you to use elsewhere, whether that’s in another tool or a CRM system. With just a couple of clicks, you can export all of the available data on contacts or contacts of your choice, including contact details, job titles, and more.

The best feature of Prospect.io is probably the proprietary algorithm it uses to allow you to find people’s email addresses with just a couple of clicks. It also has full integration with Salesforce, HubSpot, Slack, and other tools, which can help you make it a part of your workflow.

9. LeadFuze

LeadFuze is another prospecting tool, essentially acting as a search engine for LinkedIn that helps you to find potential customers and their contact details. On the downside, it’s a little bit on the pricy side, but it makes for a useful little tool with some interesting targeting options, such as the ability to target people who are using a specific content management system (CMS) for their website.

10. Meet Alfred

Meet Alfred is essentially a bot that you can customize to take actions on your behalf and to emulate the LinkedIn usage patterns of real people. It’s a decent little time-saver in that respect, but it’s relatively light on features compared to some of the other tools on this list so if you do use Meet Alfred, you might need to also use another tool alongside it.

11. Expand

This cloud-based tool is designed to be as safe as possible, working within LinkedIn’s guidelines and safety practices to help you grow your professional network without getting banned. For example, they use random delays between different actions to try to make your LinkedIn usage seem more natural. They also offer an auto warm-up feature that slowly eases into a campaign instead of going in all guns blazing.

On the downside, there are no free trials on offer and their pricing starts at around $100 per month, so if you’re working on a budget then you might want to give this one a miss.

12. Bant.io

Bant.io isn’t an automation tool as such, although they do use them on their clients’ behalves. They’re essentially an outsourced marketing team that will run automated LinkedIn campaigns on your behalf, delivering fresh leads directly into your inbox.

They’re pretty different from the other tools that we’ve talked about, but they’re worth mentioning, especially if you’re looking to run integrated campaigns across LinkedIn, email marketing, remarketing, and more. Plus they do all of the hard work for you, leaving you free to focus on other marketing pursuits.

Conclusion

Now that you know just a few of your options when it comes to LinkedIn automation tools, it’s over to you to start putting them to use at your company. Used well, they can save you huge amounts of time and energy, streamlining your approach to the world’s largest business-first social network.

So now that you’ve heard from me, I want to hear from you. Be sure to leave a comment to let me know which LinkedIn automation tools you use, especially if you think I’ve missed one. Let’s keep the conversation going!

The post A Quick and Easy Guide to LinkedIn Automation Tools appeared first on Tricky Enough.

Everything about LinkedIn Live

Video content or video marketing is the most versatile way to drive engagement. Online video is 600% is a more effective marketing tool than any other content. A recent survey by Marketing Land says that LinkedIn users are 20 times more likely to share videos than other posts. To leverage this, LinkedIn has geared up it’s live streaming! If you have been notified that you have access to LinkedIn live then there are a few points to be considered.

• Live Streaming on LinkedIn is only available with third-party broadcast tools.
• You can choose the tool that best supports your requirements and budget.
• You must go live within 30 days of getting the access otherwise you will be removed from the beta testing version.
• No selling or promotional streams.
• Live streams should not be less than 10-15 minutes.
• No meta streams- Which means don’t talk about how to use LinkedIn on LinkedIn.
• LinkedIn Live: Third-party broadcasting tools.
• To go Live you must have a third-party broadcast tool. Be notified that you are responsible for the costs and other associated fees in acquiring your desired third-party tools.

Here we will help you with the best tools that can connect you to LinkedIn Live. However, most of the tools offer you free trial periods for using their platform:

• Socialive
• Restream.io
• Wirecast
• Switcher Studio
• Wowza Cloud
• StreamYard
• Brandlive
• Brandlive
• Easy Live
• Live U

How to use LinkedIn Live?

Are you curious about using LinkedIn live? You are not alone. This post will provide you with essential pieces of information on how to use LinkedIn to live technically and how to leverage your LinkedIn live.

Live streaming through LinkedIn help people comment, like, and share live videos in real-time. Marketers, entrepreneurs, and professionals can use this feature for podcasts, conferences, webinars, office team meetings, Q&A sessions, and product & services announcements. Moreover, the video host is provided with the option to moderate the comments in real-time.

Technical aspects of using LinkedIn Live

Here are the technical aspects of creating your first LinkedIn live video:

Device– Make sure you have two devices available with you before you go live. You need one device for live streaming your video and the other one to monitor the comments in real-time.

Third-party broadcasting tool – Signup with a third-party broadcasting tool to start your video. You can choose your platform as per your requirements and the names of the platforms that support LinkedIn live are mentioned in this article. After choosing the platform, authenticate your LinkedIn account with the tool. Synchronize into the device you are supposed to go live.

Internet connectivity– Test your internet connectivity before you go live. The upload speed should be at least 10 MBPS otherwise your video won’t stream rightly. Test your internet connection using speedtest.net.

Server Error– In case of server error, please check for the following ports are open:

• TCP port 1935 + 1936
• TCP port 2936

Lighting– Check the lighting of the room where you have planned to conduct your live streaming.

Camera quality– Use high pixel camera for clear resolution.

Audio– Make sure the volume is maximum with no background sounds.

Start streaming – Once again check all your equipment and device setup and start live streaming.

End Live streaming– To stop live streaming, hit the end broadcast button. LinkedIn will save your video in the news feed and recent activity page so that users who missed your live video can still view it.

Leverage your LinkedIn Live Streaming

Once you are done with the technical aspects of the video you are good to go with your live streaming. To entice your viewers and gain new connections from your live video, you have to leverage your live video with new strategies that will help you drive more engagements. Here are great ways to leverage and lure your audience.

Choose a relevant unique topic

Choose the right topic that resonates well with the users of the platform. Your content should be relevant for your connections (audience). Say if you have student connections, then your topic should be of the students. Define and create content for your target audience. You can create a live video on Q & A session for your student’s connections. This will rightly bring more students notified of your live streaming which will ultimately gain traction.

Schedule your video

Planning and frequency are imperative for live videos. Set a schedule for your live streaming videos that will happen at a specific time of a day, week or month. This will allow the users to follow you rightly and expect your videos at the scheduled time. You can make a series for your specific topics and broadcast your series one by one on a particular schedule.

Promote in advance and post in multiple platforms

Planning your live video and promoting your content in advance is a great idea to get many views. Posting your next live video updates such as time, day and month will help users not to miss your live streaming. Another awesome way is to update your live video on other social media channels like Facebook, Youtube, Twitter, and LinkedIn will help promote your live streaming across multiple platforms. Once you have planned your live video, invite your friends, community, connections, and followers so that they will get notifications on your live streaming.

Include strong CTA

Include a stellar call-to-action in your description and in the video itself. The CTA should be intriguing that will provoke the users to watch your video and take action. Use clear and compelling CTA’s to entice your audience.

Description matters

The description of your videos is important. Write a brief description of your video which contains all the relevant information of your videos. Add the right keywords and speaker names. Add a couple of hashtags, links and video highlights. Do not forget to add the hashtag #LinkedinLive. The right description will help your video go viral.

Optimize your LinkedIn account

To get more views and traffic to your video, you will have to optimize your LinkedIn profile. Whether you are an individual or an organization, you have to fill all your profile information. Incomplete profiles or pages are less likely to get noticed. Write a perfect profile description and add relevant information and links in your description. For more authenticity upload the right banner and logo of your business if you are an organization.

LinkedIn page Analytics

Now it is time to track and monitor all your efforts. Review your LinkedIn page analytics to know the performance of your LinkedIn page. You can measure and evaluate the effectiveness of your posts and videos using LinkedIn analytics. This analytics overview will also show the demographics of your audience and the most performing posts. It will provide you insights on clicks, likes, reach and overall engagements of each post.

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