Retaining customers and persuading them to buy products is a task that businesses often find challenging. The issue isn’t limited to one or two e-commerce businesses facing this issue. It is an issue faced by many. To state that in numbers, the Shopify cart abandonment rate among businesses is 70%. Such a figure creates a difference between revenue-bringing customers and those abandoning the cart.

Since cart abandonment is an enterprise-level issue, it stems from the business solutions’ look-and-feel, focused on functionalities that drive users. To put it simply, websites that do not prioritise user-friendliness often have lengthy checkout processes, are slow to load, and encounter issues like these. While apps and plugins help, they often don’t address the core issues causing abandonment. That’s where custom web development comes in.

This is where businesses with revenue-focused goals are making a change. With investment in web development to modify features and augment the experience with an easy design, they turn abandoners into buyers. That being said, we believe it is time for you to understand the need for web development services to bring a digital change that builds revenue low and increases conversion rate.

Issues that Users Face Leading to Shopify Cart Abandonment

As we understand the role of custom web development, it is better to contemplate how car abandonment occurs. It happens when a user initiates the checkout process but doesn’t complete the purchase because of a long checkout process, accessibility issues, or a lack of trust in payment gateways. Since 40% of websites are built on Shopify, online stores face this issue just like any other e-commerce site, and it happens frequently.

1. Unexpected shipping or tax costs at checkout

2. A long or confusing checkout process

3. Website or page speed issues

4. Lack of trust in payment security

5. Limited or inconvenient payment options

These aren’t just technical problems, but are based entirely on the experience that users find worth bouncing and visiting a new website. And that’s precisely what custom web development can fix.

Significant Custom Web Development Strategies to Reduce Cart Abandonment

Now that we have experience-based issues clear, it is time to work on the strategic approach that you must take to change web design and features. Things focusing on how to make the shopping experience speedy are a priority when working with users and have a huge competition.

1. Auto-Fill and Validation Features

Writing the necessary details for all the forms and pages is a task in itself. Think about it, how many times did you prefer to go for a brand that offers bare minimum form-filling and mostly click-based processing? More than often would be the answer. Regardless of importance, typing may seem like a tedious task when you are in a resting mode and shopping.

In that case, users should be able to auto-fill in the general information that is stored in their phones. Such features turn minutes of tasks into seconds and let the user move on to the next page with a single click.

2. One-Page Checkout Customisation

Like we said, the less time it takes to make an order, the better. Since we all have been through the age where we went through 4 pages of forms just to order an item of $15, we know how long that took and how many decisions were changed within those minutes.

To avoid the change of mind, hassle of multiple pages, make sure your user can order an item regardless of the price within just a few seconds. This can be done with a one-page checkout where the user just confirms the information and is directed straight away to make the payment.

3. Mobile-First Checkout Approach

It is safe to say that the days when people used to shop on desktops more than on mobile devices are gone. The shopping goes in with an item popping up in the head, the user searches for it, and if found, it settles in the shopping range, and the user buys it.

Such a fast process is a result of the mobile-first approach, where businesses have built an ecosystem keeping mobiles in mind and offered people convenience. This way, your product is hypothetically in front of the user if the thought pops into their mind.

4. Multiple Payment Gateways

If a user has gone to the payment step, it means that they are decisive to buy the product. However, if they choose not to buy the product, there are only two justifications for that. Either the user did not find the payment authentic and feared making risky transactions, or the payment option they planned on choosing was not available.

If either of them is an issue, it means that your website payment modes are hindering the process and stopping the user from making any purchase. In that case, it is precedent for you to opt for custom web development, and make the payment gateways capable of catering to multiple options, and also showcase the safety options, without causing any issue.

5. Multi-Currency Optimisation

Since the discussion is about the payment processing, oftentimes users are deterred because of the non-availability of currency options. For instance, if a Japanese customer is making an order but the website currency isn’t an option while catering to them, the user may not invest in the website, thinking that they are not the target audience.

That situation can cause a loss of possible revenue, and businesses must focus on being a multi-currency business. With web development, businesses can stop the issue of cart abandonment with multi-currency optimisation and welcome foreign traffic to their website.

6. Cart Recovery Tools

Think of a scenario where your user looked up a product, visited your website on mobile, wishlisted an item, and decided to buy it at home. But once they reach home, instead of using their phone, the user chooses to log in with the desktop. In that case, if the item is reflected in your wishlist or cart, the purchase may occur. However, if not, the user might look for better options on a different website, and you may lose a customer.

Keeping that in mind, your business solutions must have cart recovery tools in them, along with a unified ecosystem functioning equally across all the devices and platforms. This way, the customer remains yours and stays loyal to you rather than bouncing to the next website.

7. Custom Trust Badge Placement

Among the many issues, the factor of trust is a primary one, but it is mentioned last. People often feel they might get scammed because of good deals. This has happened to customers when they bought a dining table for a room and received a dollhouse table. Such incidents and user awareness create trust issues.

However, when a brands label a product with a trust badge, the trust is reinstated in users and they prefer to buy it more often than the ones that are not. This way, the customer does not bounce and resolves the issue of Shopify cart abandonment.

Conclusion

So far, we have listed down all the reasons that are causing Shopify cart abandonment and how you can ensure that such issues are resolved with web development services. Keeping that in mind, we hope you make better decisions to hold onto your customers and build an interface worth investment.