Now available on web browsers, YouTube 1080p Premium offers better video quality for greater interaction. It was previously available only on the iOS app. According to YouTube, 1080p Premium will soon be available on web browsers in addition to the iOS app, providing viewers with more options for watching high-quality, incredibly engaging videos.
Enhanced bitrate 1080p Premium
The higher resolution amplifies the bitrate of many videos rather than increasing the resolution, which frequently produces a more detailed, crisper image with improved clarity, as first reported by 9to5Google.
The Verge received confirmation from Paul Pennington, a representative for YouTube, that the 1080p Premium rollout has begun for internet users.
Interestingly, regardless of whether a user has a membership, the advanced 1080p option is available to them all.
The customer is prompted to subscribe for better quality if they click it without a Premium subscription, though.
Other 1080p Premium-capable devices
Along with web users, YouTube also disclosed that several TV devices including gaming consoles and Chromecasts by Google can now access the enhanced feature. These devices include non-Android Chromecasts. Unfortunately, the details were not specified.
A notable first for YouTube is the choice to expand the feature to platforms other than iOS. Observations from June indicated that certain Android users could now stream at a higher bitrate, but the feature hasn’t yet spread extensively.
A Major Change for Content Producers
For video producers, the expansion of YouTube subscribers who can view content in a better resolution is important.
With YouTube’s 1080p Premium, video quality will increase, making it a more useful tool for marketing initiatives.
User engagement, which is important for search results and content marketing, can rise with improved video quality. As a result, experts ought to think about including better video material in their plans.