The Meta-owned site is attempting to increase the maximum duration of Reels to 10 minutes, a move that could fundamentally alter the dynamics of social media video content.
Instagram producers would be able to create more in-depth material thanks to a potential Reels extension, giving it rivalry with TikTok, X, and YouTube.
Will Instagram Soon Support 10-Minute Reels?
Alessandro Paluzzi of X claims that Instagram may be testing the ability to upload reels that are between three and ten minutes long. This person frequently divulges information about upcoming Instagram features before it is official.
TechCrunch was informed by Instagram that lengthier Reels were being tested internally. The prospective adjustment represents a substantial shift. In the platform’s approach users may already publish Reels that are up to 90 seconds long.
Long-form video Content Is Added to More Social Platforms
This potential development highlights how platforms for video content are increasingly competing for users’ attention on social media. In the event that lengthier Reels are introduced, Instagram will face competition from a number of other services.
For instance, TikTok started allowing users to make 10-minute films in 2022. In December 2022, X/Twitter made ten-minute video uploading available to Blue subscribers. Standard YouTube videos can last up to 12 hours, but Shorts are still limited to 60 seconds.
The Effect On Social Media Marketers
What do longer Reels mean for advertisers on Instagram? Brand visibility and engagement may rise if lengthier video material can be posted on additional social media platforms.
However, it also means that Instagram content producers and advertisers. They must devote more time and money to making longer, higher-quality videos.