Google has announced that the spam update in October 2023 will be completely rolled out on October 20. The company announced the spam update on October 4.
Google announced the spam update is initiated based on the feedback of users. Multiple users reported more spam results while searching in their local area.
Moreover, Google is hoping to increase its capability to detect spam and provide users with a better experience.
How will Google tackle spam?
Google has set up an automated and manual reviewing system to identify spam pages. The same system will work to demote those pages or sites. One of the systems is SpamBrain, which uses AI and ML to keep spam strategy on the spot. Google also will release periodic updates to keep spam trends away from its system.
What type of websites or pages are Spammy, as per Google?
Google policy documentation clearly states the outlines of prohibited practices. Those practices include:
- Hidden links or texts which are not visible to the search engines
- Ads overloaded on the page
- Unpermitted and large-scale scraping
- Automatically generated texts
- Texts that are heavily focused on monetization
- Doorway pages
- Misleading and aggressive commercial tactics
Also, Google recommends sites have an honest and transparent user experience. And those who are using spamming methods will get a farewell from Google.
How will Spam Updates impact websites?
Google’s most recent spam update is a crucial reminder for website owners to remain well-informed about the latest industry best practices. However, If your website has been affected adversely by this update, it’s essential to assess your content and SEO strategies meticulously.
It would help if you started by checking for several common issues, such as thin affiliate pages, concealed text, content that has been scraped from other sources, and excessive advertisements.
In addition, it’s imperative to keep yourself informed about Google’s official guidelines and regularly conduct thorough audits of your website to ensure that it aligns with these guidelines. Staying proactive and compliant is essential for maintaining your website’s visibility and credibility in the eyes of both users and search engines.