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	<title>Voice search Archives - Tricky Enough</title>
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		<title>Stopping to say &#8220;Hey Siri&#8221; and having no luck? Test out some of these 10 Cognitive Processes</title>
		<link>https://www.trickyenough.com/stopping-to-say-hey-siri-and-having-no-luck-cognitive-processes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=stopping-to-say-hey-siri-and-having-no-luck-cognitive-processes</link>
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		<dc:creator><![CDATA[thruewlisonrothy]]></dc:creator>
		<pubDate>Mon, 07 Nov 2022 08:06:00 +0000</pubDate>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Iphone]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[Siri]]></category>
		<category><![CDATA[Voice]]></category>
		<category><![CDATA[voice recognization]]></category>
		<category><![CDATA[Voice search]]></category>
		<category><![CDATA[Wi-Fi]]></category>
		<guid isPermaLink="false">https://www.trickyenough.com/?p=66475</guid>

					<description><![CDATA[<p>Network issues and incorrectly configured features are the most common causes of Siri failure. All the input methods and recognition systems, from Type to Siri. Sound Recognition was incorrectly set up. The issue arises when you say, &#8220;Hey, Siri,&#8221; but she doesn&#8217;t answer or doesn&#8217;t do what you asked. After an operating system upgrade, the...</p>
<p>The post <a href="https://www.trickyenough.com/stopping-to-say-hey-siri-and-having-no-luck-cognitive-processes/">Stopping to say &#8220;Hey Siri&#8221; and having no luck? Test out some of these 10 Cognitive Processes</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Network issues and incorrectly configured features are the most common causes of Siri failure. All the input methods and recognition systems, from Type to Siri. Sound Recognition was incorrectly set up. The issue arises when you say, &#8220;Hey, Siri,&#8221; but she doesn&#8217;t answer or doesn&#8217;t do what you asked. After an operating system upgrade, the problem appeared in certain instances. All Apple products can use Siri, including phones, computers, media players, and watches. And speakers have experienced the problem.</p>



<h2 class="wp-block-heading" id="h-1-free-up-memory-on-the-iphone"><b>1: Free up memory on the iPhone.</b></h2>



<p>Suppose the iPhone&#8217;s RAM becomes corrupted due to an accumulation of data in the background. Siri may not function as intended. In this case, wiping the RAM of the iPhone might fix Siri.</p>



<h3 class="wp-block-heading" id="h-for-iphones-older-than-the-8"><b>For iPhones Older than the 8:</b></h3>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">To access the iPhone&#8217;s power options, press &amp; hold the power button for a few seconds.</span> </li>



<li><span style="font-size: revert; color: initial;">Now that you&#8217;ve turned off the iPhone, press and hold the Power button for five seconds (the Home screen may reappear)</span> </li>



<li><span style="background-color: rgba(0, 0, 0, 0.2); font-size: revert; color: initial;">The next step is to update Siri&#8217;s voice controls</span>.</li>



<li><span style="font-size: revert; color: initial;">After that, make sure Siri is functioning correctly.</span> </li>
</ul>



<h3 class="wp-block-heading" id="h-with-iphone-x-and-later"><b>With iPhone X and Later:</b></h3>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">Accessibility may be accessed via the iPhone&#8217;s Settings menu.</span> </li>



<li><span style="font-size: revert; color: initial;">After that, go to the Touch menu and pick Assistive Touch.</span> </li>



<li><span style="font-size: revert; color: initial;">Then, toggle the switch for Assistive Touch to the on position. Then navigate backward until you reach the Settings menu.</span></li>



<li><span style="font-size: revert; color: initial;">Navigate to Settings > General > Shut Down.</span> </li>



<li><span style="font-size: revert; color: initial;">Select Assistive Touch from the power menu, and then press and hold the Virtual Home button to turn on the feature.</span></li>



<li><span style="font-size: revert; color: initial;">Now, press and hold the Assistive Touch Home button until the Home and Lock screen appears, and then release it.</span></li>



<li><span style="font-size: revert; color: initial;">Navigate to Siri&#8217;s preferences and activate the updated voice control system.</span> </li>



<li><span style="font-size: revert; color: initial;">When you&#8217;re done, make sure Siri is working correctly.</span> </li>
</ul>



<h2 class="wp-block-heading" id="h-2-turn-off-the-iphone-s-do-not-disturb-feature"><b>2: Turn off the iPhone&#8217;s &#8220;Do Not Disturb&#8221; feature</b></h2>



<p>The Do Not Disturb feature (DND) on an iPhone might cause problems for Siri since it can disable Siri-related components. Disabling the iPhone&#8217;s Do Not Disturb feature may be the answer.</p>



<h3 class="wp-block-heading" id="h-ios-15-users"><b>iOS 15 Users:</b></h3>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">To adjust the iPhone&#8217;s Focus, go to the device&#8217;s settings and tap Focus.</span> </li>



<li><span style="font-size: revert; color: initial;">Put it in the &#8220;Do Not Disturb&#8221; position and turn it off.</span> </li>



<li><span style="font-size: revert; color: initial;">After that, make sure Siri is functioning correctly.</span> </li>
</ul>



<h3 class="wp-block-heading" id="h-devices-running-ios-15-or-later"><b>Devices running iOS 15 or later:</b></h3>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">Turn on Do Not Disturb Mode by accessing the iPhone&#8217;s Settings menu.</span> </li>



<li><span style="font-size: revert; color: initial;">Forget about it; turn off Turn Do not Disturb off by moving its button to the off position. And then see whether Siri is working again.</span> </li>
</ul>



<h2 class="wp-block-heading" id="h-3-you-should-do-a-hard-reboot"><b>3: You should do a hard reboot.</b></h2>



<p>If Siri is unable to reach the necessary OS components, it will not be able to perform its functions. In this case, a hard restart of the iPhone may fix the Siri fault. When you come to know that <a href="https://firstworldneeds.com/hey-siri-not-working-iphone/" target="_blank" rel="noreferrer noopener nofollow">hey Siri not responding properly on your iPhone</a> rebooting could be the best choice. Though an iPhone is the primary focus of this essay. The methods described here should be easily transferable to any Apple product.</p>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">Lift your finger from the iPhone&#8217;s volume-up button and repeat.</span> </li>



<li><span style="font-size: revert; color: initial;">Now, quickly push the volume down button and release it.</span> </li>



<li><span style="font-size: revert; color: initial;">Then, press &amp; hold the side button on the iPhone until the Apple logo appears. (don&#8217;t let go of the key when the power menu appears).</span> </li>



<li><span style="font-size: revert; color: initial;">After the Apple logo appears on the screen, you may leave the side button while waiting for the iPhone to turn on.</span> </li>



<li><span style="font-size: revert; color: initial;">Afterward, see if Siri is functioning normally again.</span> </li>



<li><span style="font-size: revert; color: initial;">If it doesn&#8217;t work, try rebooting your phone five times to see if that fixes the problem, as some users have claimed that this resolves the Siri problem. By clearing a flaw in the <a href="https://www.trickyenough.com/microphone-not-working-on-iphone-or-ipad/" target="_blank" rel="noreferrer noopener">phone&#8217;s microphone.</a></span> </li>
</ul>



<h2 class="wp-block-heading" id="h-4-go-into-your-device-s-settings-and-disable-or-enable-siri"><b>4: Go into your device&#8217;s settings and disable or enable Siri.</b></h2>



<p>Sometimes Siri and its associated features won&#8217;t work because of a bug in one of the modules. Turning Siri off and on again in the settings could fix the issue.</p>



<p>If you want to use Siri &amp; Search on your iPhone, tap Settings.</p>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">Please turn off the following features by toggling their switches:</span> </li>



<li><span style="font-size: revert; color: initial;">Then, in the prompt that appears, tap the button to turn off Siri and restart your device (as discussed earlier).</span> </li>



<li><span style="font-size: revert; color: initial;">To ensure that Siri is functioning correctly, turn it on after restarting and go through the setup process.</span> </li>



<li><span style="font-size: revert; color: initial;">Suppose the problem is an Apple TV without speakers. Try attaching an external sound source to the TV to see if it helps.</span> </li>
</ul>



<h2 class="wp-block-heading" id="h-5-make-sure-you-have-your-device-s-most-recent-version-of-the-operating-system"><b>5: Make sure you have your device&#8217;s most recent version of the operating system.</b></h2>



<p>The inability to communicate with Apple&#8217;s servers might prevent Siri from functioning if your device&#8217;s operating system is not up to date. The issue may be remedied by installing the most recent operating system version on the device. (such as an iPhone). You should save your data, make sure your battery is 100%, then link your phone to Wi-Fi before continuing.</p>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">Select General in the iPhone&#8217;s settings menu.</span> </li>



<li><span style="font-size: revert; color: initial;">To see whether an iOS upgrade is available, go to Settings > General > Software Update.</span> </li>



<li><span style="font-size: revert; color: initial;">If an update is available, get it and throw it on your machine.</span> </li>



<li>After the installation is finished, you should restart the computer. And see if Siri is functioning correctly. </li>
</ul>



<h2 class="wp-block-heading" id="h-6-scrub-your-iphone"><b>6: Scrub Your iPhone</b></h2>



<p>Siri may not carry out your command. If dust or other particles have settled on the microphone, it relies on. It&#8217;s possible that cleaning your iPhone&#8217;s mic will fix the issue.</p>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">You may clean the iPhone&#8217;s mics using a dry Q-tip to remove dust or debris. A dry brush with soft bristles may also clean the iPhone&#8217;s microphones. Avoid breaking any expensive equipment by using caution.</span> </li>



<li><span style="font-size: revert; color: initial;">After a good cleaning, you should see if Siri is back up and running.</span> </li>



<li>If that doesn&#8217;t work, try using a headset and AirPods to see if Siri is responsive. If so, make sure the iPhone&#8217;s microphone is functioning correctly. Attempt a vocal test if you like.</li>



<li><span style="font-size: revert; color: initial;">Whether that doesn&#8217;t work and the error persists while trying to reach a number or contact. Try seeing if the problem goes away after you remove any punctuation or special characters from the number.</span> </li>
</ul>



<h2 class="wp-block-heading" id="h-7-make-siri-always-reply"><b>7: Make Siri Always Reply</b></h2>



<p>This problem may arise because Siri is not set up to react constantly. Therefore it may refuse to carry out some orders depending on the context (like in hands-free mode). Setting Siri to always react might be the answer in this case.</p>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">It&#8217;s time to go to General in your iPhone&#8217;s settings.</span> </li>



<li><span style="font-size: revert; color: initial;">Now go to Settings Accessibility Siri.</span> </li>



<li><span style="font-size: revert; color: initial;">Finally, tap Always-On and turn on Always Listen for &#8220;Hey Siri&#8221; by toggling the corresponding switch.</span> </li>



<li><span style="font-size: revert; color: initial;">Find out if Siri is operating correctly now.</span> </li>



<li><span style="font-size: revert; color: initial;">It may be fixed if the problem remains after charging the iPhone and then trying Siri.</span> </li>
</ul>



<h2 class="wp-block-heading" id="h-8-put-the-device-s-dictation-mode-into-the-active-and-passive-status"><b>8: Put the device&#8217;s dictation mode into the active and passive status</b></h2>



<p>Siri relies on a few of the voice modules to operate effectively. Therefore turning off dictation on the iPhone&#8217;s Keyboard may cause Siri to malfunction. In this case, you may be able to fix the issue by using the dictation option in the iPhone&#8217;s keyboard settings.</p>



<p>Access the General section of your iPhone&#8217;s settings.</p>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">Now open your Keyboard and flip the Dictation switch to the onset to activate dictation.</span> </li>



<li><span style="font-size: revert; color: initial;">Disable the dictation function if it is active, wait one minute, then activate it again.</span> </li>



<li><span style="font-size: revert; color: initial;">The next step is to see if Siri is functioning as expected.</span> </li>
</ul>



<h2 class="wp-block-heading" id="h-9-turn-off-type-to-siri-in-the-accessibility-menu-of-your-device"><b>9: Turn off &#8220;Type to Siri&#8221; in the Accessibility menu of your device</b></h2>



<p>Siri may not react to voice commands if the option to &#8220;Type to Siri&#8221; in the device&#8217;s settings has been activated. Potentially resolving the issue might be turning off &#8220;Type to Siri&#8221; in the device&#8217;s accessibility settings.</p>



<p>An expert recommendation for fixing PC or laptop problems is to use Restore Repair, which can check the system repositories and restore any faulty or missing data. Assuming the problem was caused by corruption in the system, this should solve it.</p>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">Navigate to General in your iPhone&#8217;s settings.</span> </li>



<li><span style="font-size: revert; color: initial;">To activate Siri, go to Settings > Accessibility now.</span> </li>



<li><span style="font-size: revert; color: initial;">If you want to stop using Type to Siri, you can turn it off.</span> </li>



<li><span style="font-size: revert; color: initial;">Now you may restart the iPhone and see whether Siri is working correctly afterward.</span> </li>
</ul>



<h2 class="wp-block-heading" id="h-10-when-using-an-iphone-turn-off-the-vpn-connection"><b>10: When using an iPhone, turn off the VPN connection.</b></h2>



<p>Incompatibility between the VPN and Siri&#8217;s web traffic is a possible cause of the problem. If the iPhone is <a href="https://www.trickyenough.com/types-of-vpn-protocol/" target="_blank" rel="noreferrer noopener">using a VPN to route its data</a>. In this case, turning off the VPN on the iPhone might be the answer.</p>



<ul class="wp-block-list">
<li><span style="font-size: revert; color: initial;">To access the General menu on an iPhone, open the Settings app.</span> </li>



<li><span style="font-size: revert; color: initial;">Connect to your VPN service by clicking on VPN &amp; Device Management.</span> </li>



<li><span style="font-size: revert; color: initial;">After that, ensure Siri functions correctly by switching the VPN switch to the off position.</span> </li>
</ul>



<p><strong>Suggested:</strong></p>



<p><a href="https://www.trickyenough.com/content-voice-search/" target="_blank" rel="noreferrer noopener">Effective tips to make your content voice-search ready</a>.</p>



<p><a href="https://www.trickyenough.com/google-voice-search/" target="_blank" rel="noreferrer noopener">Google Voice Search: How it will make you revamp your SEO strategies</a>.</p>
<p>The post <a href="https://www.trickyenough.com/stopping-to-say-hey-siri-and-having-no-luck-cognitive-processes/">Stopping to say &#8220;Hey Siri&#8221; and having no luck? Test out some of these 10 Cognitive Processes</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">66475</post-id>	</item>
		<item>
		<title>Is Voice Search a Game Changer for Digital Marketing?</title>
		<link>https://www.trickyenough.com/is-voice-search-a-game-changer-for-digital-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-voice-search-a-game-changer-for-digital-marketing</link>
					<comments>https://www.trickyenough.com/is-voice-search-a-game-changer-for-digital-marketing/#comments</comments>
		
		<dc:creator><![CDATA[Shiv Gupta]]></dc:creator>
		<pubDate>Sat, 15 Jan 2022 10:35:30 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Device]]></category>
		<category><![CDATA[Devices]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Google Voice search]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technologies]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Voice]]></category>
		<category><![CDATA[Voice search]]></category>
		<category><![CDATA[voice-enabled search]]></category>
		<guid isPermaLink="false">https://www.trickyenough.com/?p=45805</guid>

					<description><![CDATA[<p>Online business has changed how clients shop and the web is seeing a fast expansion in exchanges. As one of the quickest rising eCommerce patterns, voice search is unquestionably the promotion nowadays. What&#8217;s more, as an eCommerce entrepreneur, it&#8217;s something you can&#8217;t bear to miss out on. Going one stage forward and making advanced shopping...</p>
<p>The post <a href="https://www.trickyenough.com/is-voice-search-a-game-changer-for-digital-marketing/">Is Voice Search a Game Changer for Digital Marketing?</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="medium-insert-active">Online business has changed how clients shop and the web is seeing a fast expansion in exchanges. As one of the quickest rising eCommerce patterns, voice search is unquestionably the promotion nowadays. What&#8217;s more, as an eCommerce entrepreneur, it&#8217;s something you can&#8217;t bear to miss out on.</p>



<p>Going one stage forward and making advanced shopping more straightforward are voice-empowered inquiries that are massively famous and being utilized broadly for shopping on the web.</p>



<p>Remote helpers like Amazon&#8217;s Alexa, Apple&#8217;s Siri, Samsung&#8217;s Bixby, Google Assistant, and Microsoft&#8217;s Cortana are a couple of instances of some incredible stages that are especially fruitful with voice questions. With the assistance of voice search, you would now be able to arrange your food, require a taxi, play music, and access any data you want.</p>



<p>72% of individuals who own voice-enacted speakers utilize these gadgets as a piece of their everyday schedule.</p>



<p>Voice-empowered shopping has seen an immense foothold in the past couple of years. With the ascent of the items in the internet-based business sectors, specialists foresee a further flood in the interest for the voice-driven client experience.</p>



<p>A study by the U.K.-based investigators at Juniper Research shows that the voice business will develop to reach more than $80 billion every year by 2023. Investigate the more splendid sides of voice search to empower the online business</p>



<h2 class="wp-block-heading" id="h-what-is-voice-search"><b>What is Voice Search?</b></h2>



<p>Over the period, while our propensity for finding moment solutions has not changed, what has changed is our techniques for searches and strategies for arrangements.</p>



<p>Voice Search is the advanced activity of utilizing &#8220;discourse&#8221; to look through questions or provide orders on the web through computerized gadgets like cell phones and tablets. The searcher talks about the prerequisites to the gadget, and the gadget acts appropriately, regardless of whether responding to an inquiry or satisfying an interest.</p>



<p>Voice search is turning into a lean toward the method of correspondence since it lessens time and effort as clients don&#8217;t need to search for keys or type. The component is progressively utilized for completing an assortment of exercises on the web, which would some way or another expect clients to type and continue.</p>



<p>The prominence and inclination of voice search among web clients, stresses the requirement for eCommerce to remember voice inquiry enhancement for their promoting methodology.</p>



<h2 class="wp-block-heading" id="h-how-in-all-actuality-does-voice-search-work"><b>How in all actuality does Voice Search Work?</b></h2>



<p>Language has forever been the hindrance that separates people from different species. Thousands of words can be framed from simply a lot of letters and offer an endless number of viewpoints. <a href="https://www.incrementors.com/" target="_blank" rel="noreferrer noopener nofollow">Incrementors help you in voice search</a>, which gives you the added advantage over your competitors.</p>



<p>For a long time, researchers have longed for Speech acknowledgment innovation in machines that can babble like people. It was fostered quite a long while prior and at present exists in many PCs and search cell phones.</p>



<p>Clients order the voice search gadget with key expressions (&#8220;Alright google, Alexa, Siri&#8221;) trailed by the inquiry. Advanced voice collaborator processes and deciphers human discourse into text.</p>



<p>It then, at that point, examines the text, identifying questions/orders. Associates with outside information sources, for example, <a href="https://www.trickyenough.com/reverse-image-search-tools/" target="_blank" rel="noreferrer noopener">web search tools</a> to track down the pertinent data.</p>



<p>Interprets the information into an absorbable arrangement and satisfies the client&#8217;s goal. Significance of voice search in eCommerce. The ascent in voice search can be a distinct advantage for the market. Before the current year&#8217;s over, a big part of the web searches will occur with the assistance of voice search. Ignoring voice search for eCommerce can mean missing out on the conspicuous chance. It is astounding that numerous advertisers haven&#8217;t given a ton of consideration to this development pattern.</p>



<p>By 2022, 60% of American families will possess a savvy speaker with voice shopping hitting $40 billion by that very year. A voice search application or stage ought to be at the core of your client experience technique. Here is a list of reasons that demonstrate why voice search will be the fate of eCommerce.</p>



<h3 class="wp-block-heading"><b>1. Offers Personalized Shopping Experience</b></h3>



<p>Voice search customizes shopping encounters with the utilization of proposals dependent on individual inclinations. For instance, assuming a client utilizes AmazonFresh to purchase their day-by-day needs and is requesting them through Alexa, the voice collaborator can recommend things that match their eating regimen dependent on the inclinations that have been conveyed to the gadget.</p>



<p>Also assuming a request must be rehashed, a voice search can make the assignment considerably simpler for the client. Speak with a social media consultant to <a href="https://www.incrementors.com/seo-services/" target="_blank" rel="noreferrer noopener nofollow">know more about Incrementors.</a> Advertisers see a normal increment of 20% in deals when utilizing customized encounters.</p>



<h3 class="wp-block-heading"><b>2. Simple to Review</b></h3>



<p>Gathering surveys hasn&#8217;t been simple for organizations however with voice search, sharing input is a breeze for clients. The straightforwardness and comfort of looking into likewise make them more veritable and significant, which thusly helps the item and its few different clients.</p>



<p>As against the tedious undertaking of composing long criticisms, voice collaborators request explicit inquiries and evaluations, and without the problem of signing in.</p>



<h3 class="wp-block-heading"><b>3. Time-Efficient</b></h3>



<p>Voice search is fast and powerful concerning composing an inquiry. The normal individual sorts at the speed of around 30 to 35 words each moment, while a voice search can allow you to handle nearly 100 words each moment. Subsequently, voice search enables you to impart quick and acquire results all the more quickly, which is a thrilling element for most clients. With voice search, you can likewise shop in a hurry even while being occupied with another action like cooking or driving.</p>



<p>Regardless of being available all over the place, 62% of the respondents would utilize their voice right hand while performing various tasks.</p>



<h3 class="wp-block-heading"><b>4. Empowers Smart Shopping</b></h3>



<p>Voice search highlights are not just with regards to utilizing voice; they are tied in with involving man-made reasoning just as AI viably. This makes the voice adequately shrewd to catch your shopping conduct and propensities. For example, when you are purchasing your month-to-month basic food item on the web, the voice collaborator can suggest and remind you about items that have recently been a piece of your truck and are absent in the current rundown. This is an enormous benefit for brands too.</p>



<p><strong>Suggested:</strong></p>



<p><a href="https://www.trickyenough.com/how-to-do-a-reverse-image-search/" target="_blank" rel="noreferrer noopener">How To do a Reverse Image Search</a>?</p>



<h3 class="wp-block-heading"><b>Conclusion </b></h3>



<p>Keeping in mind the key considerations in today&#8217;s evolving search landscape. Optimizing your content for voice search is one of the content marketing ideas to try in 2022. Seek out voice search optimization services and solutions and work to build out an effective voice search strategy that will help build your brand in the long term.</p>



<p><strong>Suggested:</strong></p>



<p><a href="https://www.trickyenough.com/google-voice-search/" target="_blank" rel="noreferrer noopener">Google Voice Search: How it will make you revamp your SEO strategies</a>?</p>



<p><a href="https://www.trickyenough.com/guide-to-voice-search/" target="_blank" rel="noreferrer noopener">A beginner’s guide to voice search and how it will change SEO in the future</a>.</p>



<p><a href="https://www.trickyenough.com/smes-optimising-voice-search/" target="_blank" rel="noreferrer noopener">How SME’s can make sure their content is optimized for voice search</a>?</p>
<p>The post <a href="https://www.trickyenough.com/is-voice-search-a-game-changer-for-digital-marketing/">Is Voice Search a Game Changer for Digital Marketing?</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">45805</post-id>	</item>
		<item>
		<title>Effective tips to make your content voice-search ready</title>
		<link>https://www.trickyenough.com/content-voice-search/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=content-voice-search</link>
					<comments>https://www.trickyenough.com/content-voice-search/#respond</comments>
		
		<dc:creator><![CDATA[Robin Khokhar]]></dc:creator>
		<pubDate>Sat, 11 Apr 2020 08:34:05 +0000</pubDate>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Google snippets]]></category>
		<category><![CDATA[Google Voice search]]></category>
		<category><![CDATA[markup]]></category>
		<category><![CDATA[Schema Markup]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SEO snippets]]></category>
		<category><![CDATA[Structured Data]]></category>
		<category><![CDATA[Voice search]]></category>
		<guid isPermaLink="false">https://www.trickyenough.com/?p=14071</guid>

					<description><![CDATA[<p>Voice search is emerging as one of the most significant SEO trends right now. More and more people are actively using voice assistants to carry out day-to-day tasks on the Internet, implying that voice search SEO might prove to be an excellent strategy to gain more visibility for one’s online content in the future. What...</p>
<p>The post <a href="https://www.trickyenough.com/content-voice-search/">Effective tips to make your content voice-search ready</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
]]></description>
										<content:encoded><![CDATA[<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
</head><body><p><a href="https://www.trickyenough.com/guide-to-voice-search/" target="_blank" rel="noreferrer noopener">Voice search</a> is emerging as one of the most significant SEO trends right now. More and more people are actively using voice assistants to carry out day-to-day tasks on the Internet, implying that voice search SEO might prove to be an excellent strategy to gain more visibility for one’s online content in the future.</p>



<p>What exactly is meant by voice search? Simply put, voice search happens whenever an individual searches for something on the Internet using their smartphone assistants such as Google Assistant, Microsoft’s Cortana, Alexa, or Siri. However, unlike in the case of conventional search queries, content is interpreted slightly differently in the case of a <strong>voice-based search</strong>. </p>



<p>Voice assistants like Google Assistant (due for <a href="https://www.7sultanscasino.com/blog/latest-google-assist-updates/" target="_blank" rel="nofollow noopener">updates in 2020</a>) and others seek condensed information snippets that can appropriately address a user’s query through a bunch of sentences. That’s the reason <a href="https://www.trickyenough.com/google-voice-search/" target="_blank" rel="noreferrer noopener">SEO for voice search</a> needs special focus. Let’s look at some effective tips to make your content ready for voice search.</p>



<iframe width="560" height="315" src="https://www.youtube.com/embed/pvMg1v4j0h4?si=poohwe8Xgtt3TMG5" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>



<h2 class="wp-block-heading" id="h-use-answer-oriented-conversational-content">Use answer-oriented, conversational content</h2>



<p>Many voice assistants use something called NLP (Natural Language Processing) to better understand the users’ search queries. NLP tries to respond to people’s search queries through content that matches their tone when performing that search. Hence, if someone is asking for: When did Hollywood actor Leonardo DiCaprio win an Academy Award? NLP will look for a snippet like below as an ideal answer:</p>



<p>Leonardo DiCaprio won his first Academy Award in the year 2016. He won it in the Best Actor category for his film The Revenant. It was his 1<sup>st</sup> Oscar win from 6 nominations he had received till then. In his acceptance speech, Leonardo urged people around the world to think about climate change and the impact it’s having on the planet.</p>



<p>Here are <a href="https://www.forbes.com/sites/bernardmarr/2019/06/03/5-amazing-examples-of-natural-language-processing-nlp-in-practice/#4bea89831b30" target="_blank" rel="nofollow noopener">some more good examples</a> of Natural Language Processing in action.</p>



<h2 class="wp-block-heading" id="h-include-structured-markup">Include structured markup</h2>



<p><a rel="noreferrer noopener" href="https://www.trickyenough.com/schema-markup-and-structured-data/" target="_blank">Structured data markup</a> works as an ideal means for making your content understandable by search engines. You are required to specify things like review score, article data, etc. which get you rich snippets in the Google search engine. While none of these might have a direct impact on your SEO for voice search, the up-and-coming schema value ‘Speakable’ allows you to directly define a content segment as voice-friendly.</p>



<h2 class="wp-block-heading" id="h-content-optimization-for-featured-snippets">Content optimization for featured snippets</h2>



<p>It’s commonplace to come across featured snippets in Google’s search results these days. However, Google can’t be told to make a featured snippet by adding any direct markup to the content. What really works in favor of such featured snippets is that majority of users click on them, instead of checking out the results below it.</p>



<p>The snippets are a godsend when it comes to <strong>voice search SEO</strong>. This is because the majority of voice assistants recognize these snippets and use them to answer questions of users.</p>



<p>Unfortunately, there is no specific recipe to get your content featured by Google. The search engine utilizes multiple signals to figure out what gets featured. In general, you should consider incorporating content-rich paragraphs, lists with enriched content, organized technical content, and highlighted content, to improve your chances.</p>



<p><strong>Suggested:</strong></p>



<p><a href="https://www.trickyenough.com/9-resonating-content-optimization-strategies/" target="_blank" rel="noreferrer noopener">9 Resonating Content Optimization Strategies to Watch in 2022</a>.</p>
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<p>The post <a href="https://www.trickyenough.com/content-voice-search/">Effective tips to make your content voice-search ready</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">14071</post-id>	</item>
		<item>
		<title>A beginner’s guide to voice search and how it will change the SEO in the future?</title>
		<link>https://www.trickyenough.com/guide-to-voice-search/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=guide-to-voice-search</link>
					<comments>https://www.trickyenough.com/guide-to-voice-search/#comments</comments>
		
		<dc:creator><![CDATA[Nikhil Bansal]]></dc:creator>
		<pubDate>Sat, 14 Dec 2019 10:45:12 +0000</pubDate>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google Voice search]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Voice]]></category>
		<category><![CDATA[Voice search]]></category>
		<guid isPermaLink="false">https://www.trickyenough.com/?p=12670</guid>

					<description><![CDATA[<p>Where the last few decades experienced the wave of mobile-first economy, the present and the upcoming decade denounce something that we call AI-first. Ok, this is nothing but introducing the concept of your very much popular AI in different aspects for all industries. From manufacturing to automotive, healthcare and finance, AI has its wings spread...</p>
<p>The post <a href="https://www.trickyenough.com/guide-to-voice-search/">A beginner’s guide to voice search and how it will change the SEO in the future?</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Where the last few decades experienced the wave of mobile-first economy, the present and the upcoming decade denounce something that we call AI-first. Ok, this is nothing but introducing the concept of your very much popular AI in different aspects for all industries. From manufacturing to automotive, healthcare and finance, AI has its wings spread all over. With this, a new experiment done by the AI experts is in the field of SEO. For years, we have known that Google ranks websites based on the relevancy of the content and the one that is optimized the most, appears at the top.</p>
<p>However, with the advent of hands-free mode, the notion of <a href="https://www.trickyenough.com/the-abc-of-seo/" target="_blank" rel="noopener noreferrer">SEO</a> has changed and to an extent, where marketers need to shift their focus from text marketing to voice optimization. Yes, you heard that right. Today, nearly every smartphone is AI compatible. Users now prefer giving commands instead of typing. From Microsoft&#8217;s Cortona to Apple&#8217;s Siri and Google Assistant, all are readily active to help users go pro with voice searching.</p>
<p>Now, this definitely eases the efforts put up by the user but on the other side, it increases the work of the marketers. They have been used to integrating <a href="https://www.trickyenough.com/on-page-seo-techniques/" target="_blank" rel="noopener noreferrer">SEO techniques</a> for content optimization and with the onset of voice search, the entire scope of SEO changes. And so, the marketers to need to redesign their strategies and embed measures to stick to the game.</p>
<h2>What is Voice-SEO?&nbsp;</h2>
<p><strong>Voice Engine Optimization</strong> or <strong>VSEO</strong> is similar to the context of context-based search engine optimization. Earlier, marketers used to optimize their website content to get flagged and lead the charge. However, today users have more inclination towards voice searching, there arises the concept of voice-based search engine optimization. This outlines measures to optimization the site in a way that increases the likelihood of appearance with voice search results.</p>
<p>Not to forget that voice search results have a maximum of three outputs. Meaning that if your site is not optimized, the possibility of it appearing in the list is the least, let alone being at the first.</p>
<p>In case you are still not convinced on the idea of voice search optimization, let&#8217;s have a quick look at certain facts.</p>
<ul>
<li>According to a survey done by <a href="https://www.blog.google/products/search/omg-mobile-voice-survey-reveals-teens/" target="_blank" rel="noopener noreferrer">Google</a>, nearly 55% of the teenagers and 41% of adults indulge in voice search each day.</li>
<li>As of Q4 2019, there <a href="https://www.statista.com/statistics/973815/worldwide-digital-voice-assistant-in-use/" target="_blank" rel="noopener noreferrer">exist more than 25 billion</a> digital voice assistants.</li>
<li>Google Assistant and Amazon&#8217;s Alexa account for around <a href="https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018" target="_blank" rel="noopener noreferrer">30% voice searches</a></li>
</ul>
<p>And the list goes on. There is no end to the trend of voice assistants and this is only expected to rise in the near future. Knowing that SEO has a major role to play when it comes to online visibility, it is important for all businesses to optimize their website and turn it VSEO rich.</p>
<h2>How Does Voice Search Effect SEO?</h2>
<p>Until now we have seen how the online space is growing and how actively users are adopting the technology of voice search. It&#8217;s time that we shift our focus on how to optimize your site for voice search and <strong>improve the searchability of your web</strong> <strong>apps</strong>. But before that, let us walk down the ways in which voice search disrupts SEO.</p>
<ul>
<li>
<h3>The Length Of Search Query&nbsp;</h3>
</li>
</ul>
<p>This goes without saying. Suppose you need to know about <a href="https://www.trickyenough.com/artificial-intelligence/" target="_blank" rel="noopener noreferrer">artificial intelligence</a>. What you do is type AI in healthcare or artificial intelligence bots in the Google search bar. However, with voice-based search, the entire query changes. It is no longer restricted to two or three words. Instead, you spell the entire query: How does artificial intelligence enhance the healthcare industry? Right. So, this is how voice search alters the query. Till date, you have been accustomed to keywords that are of 2-3 words long but with voice search, you need to index longer words, even more than the <a href="https://www.trickyenough.com/why-use-long-tail-keywords/" target="_blank" rel="noopener noreferrer">long-tail keywords</a>.</p>
<ul>
<li>
<h3>A Question As A Query&nbsp;</h3>
</li>
</ul>
<p>Text-based searches are merely statements or Keywords. However, the idea of voice search extends beyond just a statement and is in the form of a question. Instead of saying AI in healthcare, you are more likely to ask “How does the technology of artificial intelligence affect the healthcare industry?” So, it is important for marketers to keep an eye on the keyword and ensure that they are not just words but pose a question.</p>
<ul>
<li>
<h3>To The Point Queries</h3>
</li>
</ul>
<p>Another significant aspect of voice search is the relevancy of the query. Users are more likely to speak with clear intent as seeking an answer to their question: &#8220;How To Bake A Cake&#8221;? It is important for the marketer to keep an eye on the keywords to be inked within the content so as to rank better. The greater the content matches, the higher is the rank. One way marketers can amplify their content is by using natural language.</p>
<p>It might sound tough but once you get into the spectrum of voice search, you would realize VSEO is far more effective than SEO.</p>
<h2>Voice Search &#8211; Redefining the Future of SEO</h2>
<p>Voice Search has just entered the digital industry and stating that this would stay is justified. With advancements in the field of machine learning and artificial intelligence, voice search would not only grow but improve along the course. It is important for digital marketers to adopt strategies and fine-tune their ideas to map the needs of VSEO.</p>
<p>To help you deal with this, we outline some tips you can consider when transforming your SEO techniques to VSEO strategies and <a href="https://www.apptunix.com/blog/how-to-improve-the-searchability-of-your-progressive-web-apps/?utm_source=GP&amp;utm_medium=trickyenough.com" target="_blank" rel="noopener nofollow noreferrer">improve the searchability of your web apps</a>.</p>
<ul>
<li>
<h3>Be The Solution Provider</h3>
</li>
</ul>
<p>Considering the fact that voice-based searches are more about answering a question, there would be a simple tweak in the way, you get your content written. What we mean to say is that instead of writing facts, drafting statements and creating stories, shape your content in a way that answers the question or help the user solve a problem. Remember, voice search renders customization and if your content isn&#8217;t compatible with one, your website is missing something huge.</p>
<ul>
<li>
<h3>Optimize Keywords</h3>
</li>
</ul>
<p>After the content comes to the keyword. To date, you have been using a mix of short keywords and long-tail keywords. With voice search having longer keywords, you need to emphasize more on the long-tail keywords and deter the usage of shorter ones. Also, don&#8217;t forget to structure the keyword in a way that is a question. Delve in the content outline, determine which words would attract the user more and then embed each to VSEO your site.</p>
<ul>
<li>
<h3>Invest in the schema markup</h3>
</li>
</ul>
<p>Using <a href="https://www.trickyenough.com/schema-markup-and-structured-data/" target="_blank" rel="noopener noreferrer">schema markup</a> helps you optimize your existing content by giving it a significant context. As of now, only 0.3% of the overall websites use schema markup. You being the next would help you profit from the same.</p>
<ul>
<li>
<h3>Verify Your Company&#8217;s Data</h3>
</li>
</ul>
<p>Customers have the highest tendency to voice search an address or a location. So when you design the website, make sure that the address your feed is right and does not involve any discrepancy. Failing of which might lower your Google rankings.</p>
<p><strong>suggested:</strong></p>
<p><a href="https://www.trickyenough.com/google-voice-search/" target="_blank" rel="noopener noreferrer">Google Voice Search: How It Will Make You Revamp Your SEO Strategies</a>?</p>
<p><a href="https://www.trickyenough.com/smes-optimising-voice-search/" target="_blank" rel="noopener noreferrer">How SME’s Can Make Sure Their Content Is Optimized For Voice Search</a>?</p>
<h2>The Final Word&nbsp;</h2>
<p>Exciting, interesting, intimidating, all account for the adjectives of voice search. Undeniably, the trend is on the rise and knowing all of the above, if you still delay rebuilding your SEO strategy, you are on the losing side. Stop procrastinating and start embedding techniques to improve the searchability of your web apps. In case you need assistance, reach out to a <a href="https://www.apptunix.com/mobile-application-development-company/?utm_source=GP&amp;utm_medium=trickyenough.com" target="_blank" rel="noopener nofollow noreferrer">mobile app development</a> company and let them help. </p>
<p>The post <a href="https://www.trickyenough.com/guide-to-voice-search/">A beginner’s guide to voice search and how it will change the SEO in the future?</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">12670</post-id>	</item>
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		<title>3 Search Engine Optimization Trends That Will Take off in 2025</title>
		<link>https://www.trickyenough.com/search-engine-optimization-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-engine-optimization-trends</link>
					<comments>https://www.trickyenough.com/search-engine-optimization-trends/#comments</comments>
		
		<dc:creator><![CDATA[Robin Khokhar]]></dc:creator>
		<pubDate>Tue, 01 Jan 2019 11:02:44 +0000</pubDate>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Google Voice search]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Search Engine Optimization Trends]]></category>
		<category><![CDATA[seo trends]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Voice search]]></category>
		<guid isPermaLink="false">https://www.trickyenough.com/?p=8540</guid>

					<description><![CDATA[<p>2025 is here, and it will bring new changes. It will affect everything around us, including we conduct our online searches. With that being said, following, we are going to discuss the three main search engine optimization trends that will take off this year. We have seen for almost more than 18 years, Google has...</p>
<p>The post <a href="https://www.trickyenough.com/search-engine-optimization-trends/">3 Search Engine Optimization Trends That Will Take off in 2025</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>2025 is here, and it will bring new changes. It will affect everything around us, including we conduct our online searches. With that being said, following, we are going to discuss the three main <a href="https://www.trickyenough.com/search-intention-and-search-engine-optimization/" target="_blank" rel="noopener noreferrer">search engine optimization</a><strong> trends</strong> that will take off this year.</p>



<p>We have seen for almost more than 18 years, Google has been changing its algorithms and we know in the year 2025 Google is going to add some new features and even enhance the old algorithms. That is because the main motive of <a href="https://www.google.com/" target="_blank" rel="noopener noreferrer">Google</a> is to make life easier for normal people/users but thus making it difficult for <strong>people who do SEO</strong> (search engine optimization).</p>



<h2 class="wp-block-heading" id="h-1-ai">1. AI</h2>



<p><a href="https://www.trickyenough.com/artificial-intelligence/" target="_blank" rel="noopener noreferrer">Artificial Intelligence</a> will leave its mark on how we carry on keyword research and rankings. It will pave the way for private demographic data. It can become ubiquitous in the current world, and yes there will be SEO experts who will focus on learning automation and machining learning to accommodate AI algorithms in their marketing efforts.</p>



<p>Most people will stick to Voice Search, and SEO experts will also have to adjust to it. Voice searches are different from normal queries, so yes it will change the keyword research process. When it comes to <strong>Virtual tech</strong>, its integration in SEO will take gear. So yes, 2025 won&#8217;t bring any Sci-fi movies to life, but we expect AI will have a big impact this year. Ever Head of Google’s Rank Brain?</p>



<p>Introduced back in 2015, <a href="https://www.trickyenough.com/google-rankbrain/" target="_blank" rel="noopener noreferrer">RankBrain is an algorithm learning AI</a> system that processes the search queries to provide relevant search results for the user.</p>



<h2 class="wp-block-heading" id="h-2-voice-search-and-amazon-search">2. Voice Search and Amazon Search</h2>



<p><a href="https://www.trickyenough.com/google-voice-search/" target="_blank" rel="noopener noreferrer">Voice Search</a> and Amazon Search will be among the major <strong>SEO trends in 20</strong>25. Around 56% of online searches are around products available on Amazon, not Google. This is a major shift, and Amazon Search won’t be neglected. It’s ridiculous to think, but Amazon could become the new Google.</p>



<p>Voice search will also have its mark in 2025. It will be popular among people who usually search for products and services. However, this change won&#8217;t come without its fair share of challenges.</p>



<p>If you have a blog or website, and you need to stay on the job in the midst of these changes, then you need a reliable marketing agency. With that said, you better try an SEO Toronto company.</p>



<p>When people search online vocally, their queries are a bit different than what they would write. This is perhaps the most noticeable aspect of voice search. It will come along with long-tail keywords and marketers will face issues optimizing them. It may force people to create hub pages.</p>



<h2 class="wp-block-heading" id="h-3-ar-and-vr">3. AR and VR</h2>



<p>Augmented Reality and Virtual Reality will have their mark on <strong>Google’s Organic Search Algorithm</strong>. These are promising tech. In the future, they will take their toll on search engine marketing. Yes, people will market their content for both these in an organic way and paid.</p>



<p>2025 will not change anything completely, but there will be new ways to build links, engage users and generate leads through marketing. It may be the time when we start integrating video into our marketing strategies.</p>



<p>AR and VR content can replace infographics shortly.&nbsp; <a href="https://www.businessnewsdaily.com/7808-google-search-ranking-mobile.html" target="_blank" rel="noopener nofollow noreferrer">Google is favoring mobile-friendly websites</a>, as AR and VR are becoming mainstream, Google will supposedly update its algorithm to favour websites with mobile engagement or may introduce a search engine section that is only focused on AR and VR.</p>
<p>The post <a href="https://www.trickyenough.com/search-engine-optimization-trends/">3 Search Engine Optimization Trends That Will Take off in 2025</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">8540</post-id>	</item>
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		<title>How SME’s can make sure their content is optimized for voice search</title>
		<link>https://www.trickyenough.com/smes-optimising-voice-search/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=smes-optimising-voice-search</link>
					<comments>https://www.trickyenough.com/smes-optimising-voice-search/#comments</comments>
		
		<dc:creator><![CDATA[Robert A W Bailey]]></dc:creator>
		<pubDate>Mon, 08 May 2017 12:42:21 +0000</pubDate>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[small business enterprise]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[Voice search]]></category>
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					<description><![CDATA[<p>It’s time SMEs start optimizing their site for voice search When you write on a computer, do you express yourself in the same way as when you speak? Let’s say, for instance, that you want to find out the conversion rate between British pounds and US dollars. Would you do it differently when typing and...</p>
<p>The post <a href="https://www.trickyenough.com/smes-optimising-voice-search/">How SME’s can make sure their content is optimized for voice search</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
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										<content:encoded><![CDATA[<h2 style="text-align: left;" align="center">It’s time SMEs start optimizing their site for voice search</h2>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">When you write on a computer, do you express yourself in the same way as when you speak?</span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;"> Let’s say, for instance, that you want to find out the conversion rate between British pounds and US dollars. Would you do it differently when typing and when <strong>using the voice search</strong>?</span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">For most people, the answer is generally yes. The use of smartphones and voice search assistants like Apple’s Siri, Microsoft’s Cortana, or Google’s Assistant, has meant that the world of <a href="https://www.trickyenough.com/complete-seo-guide-for-beginners/" target="_blank" rel="noopener noreferrer">SEO</a> is changing (and </span></span></span><span style="color: #0563c1;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">it is becoming increasingly popular</span></span></span><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">). Now, content has to be prepared to match more colloquial and ‘<strong>speaker-friendly</strong>’ questions. </span></span></span><span style="color: #0563c1;"><a href="https://googleblog.blogspot.com/2014/10/omg-mobile-voice-survey-reveals-teens.html"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Back in 2014</span></span></a></span><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">, half of the teens and 40% of adults were using voice search. </span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">This is especially important for small and medium businesses (SMEs) who operate locally. <strong>Voice search</strong> is increasingly being used to find local services and products, meaning that ensuring your business shows up in that search, is a huge head start. </span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">So, the big question becomes, how can you start to optimize your content for voice search users?</span></span></span></p>
<h2 class="western" align="justify">Match real speech</h2>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">With Voice search, users are starting to ask the longer form of questions. This means that SMEs need to start looking to optimize your content towards <em>long-tail speech content</em>. I will recommend you to <a href="https://www.trickyenough.com/why-use-long-tail-keywords/" target="_blank" rel="noopener noreferrer">focus on long-tail keywords </a>as well.</span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Just like the example in the opening, certain keywords are going to be changed. Before, a user might have said GBP or USD. Well, when they’re speaking into their phone, it’s much more likely that they’re going to say US dollars or British pounds. </span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Moreover, it’s not just the words themselves which will change; it’s the search query construction itself. Are you stuck trying to think how people might speak? </span></span></span><span style="color: #0563c1;"><u><a href="https://answerthepublic.com/" rel="nofollow"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Answer the public</span></span></a></u></span><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;"> is a great resource for finding questions people might be asking. Type in a keyword, and you’ll be provided with a range of potential questions users might ask voice search assistants. These new ‘keyword phrases’ will help your SME engage users who are having ‘conversations’ with their phones. </span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Voice search queries tend to (on average) be longer than respective text searches. The text might only use one of two words, while speech searches will be closer to five or six. Make sure to check your content and make sure that it does not forget about real speech patterns.</span></span></span></p>
<h2 class="western" align="justify">Provide easily accessible Information (FAQs)</h2>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Frequently asked question sections are a great way to <strong>help boost your SME’s SEO</strong> in relation to voice search. Instead of direct, on-the-nail, keywords being used to highlight topics and searches, you’re now going to have to direct your answer section in a more natural manner.</span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Just as previously mentioned, queries are going to start becoming much longer, with less use of abbreviations and ‘computer syntax.&#8217; You may have noticed that Google is now trying to provide direct answers to their search results. This provides a great opportunity for you to feature as an authoritative voice. Make sure that you FAQs are specific and related to that customers are going to want to know about.</span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">If your <a href="https://www.trickyenough.com/profitable-keywords-for-your-blogging-niche/" target="_blank" rel="noopener">business fills a niche</a>, make sure to take as much advantage of that fact as possible. Find out what your market is looking for, and make sure to answer specific questions. Searches like “best digital camera” will start to disappear, and be replaced by more specific questions like “<em>What’s the best digital camera for taking family photos</em>.”</span></span></span></p>
<h2 class="western" align="justify">Google My Business</h2>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">You want to make sure that there’s as much information about your SME out there as possible. Optimizing your </span></span></span><span style="color: #0563c1;"><u><a href="https://support.google.com/business/?hl=en&amp;_ga=1.197736111.1817838323.1480536666#topic=4539639"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Google My Business</span></span></a></u></span><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;"> is a great way of doing this. The more information that search engines have related to your business, the more search queries it’s going to show up in. </span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">This is especially important if you’re a local business. Directions and local services are one of the top searches made through the voice search functionality. It’s easy for people, while they’re on the move, to pull up their smartphones assistant and ask a quick question such as ‘where is the nearest garage,&#8217; or ‘where is the nearest toy store for teddy bears.&#8217; A combination of ensuring your business is registered on Google My Business, and ensuring your content is optimized for speech, will see a lot more potential customers seeing your business. </span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Having your address, phone number and opening hours listed online will mean that customers are easily directed to your store, and not another. You can also add simple directions and prices for your most popular products or services. </span></span></span></p>
<h2 class="western" align="justify">Make sure your site is optimized for mobile</h2>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">This should go without saying. The vast majority of voice searches take place on mobile devices. What do you think a customer will do if they find that your website doesn’t load properly? Close it.</span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Ensuring proper optimization is easier than you think and can be checked with Google’s own tool: </span></span></span><span style="color: #0563c1;"><u><a href="https://search.google.com/test/mobile-friendly"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">the mobile-friendly test</span></span></a></u></span><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">. Make sure that the site doesn’t just have a responsive design, but make sure that it’s going to load quickly and efficiently. Slow loading websites can be a real turn-off for smartphone users, especially when they’ve just used voice search to try and speed things up.</span></span></span></p>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">If your website has problems loading on mobile devices, consider creating an alternative version, with less (or lower resolution) images, and a more accessible menu structure. We’ve found that websites with more optimized and easier to navigate menus, tend to be more friendly towards mobile users (and, of course, desktop users as well).</span></span></span></p>
<h2 class="western" align="justify">Make sure to use proper data markup</h2>
<p class="western" align="justify"><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">Data markup is a process whereby you mark the data on your website to make sure that it’s context is easily understood by web crawlers. Doing this requires following what are called Schemas, which will help associate your content with the right topic. Check out </span></span></span><span style="color: #0563c1;"><u><a href="https://www.schema.org/" rel="nofollow"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">www.schema.org</span></span></a></u></span><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;"> to find out more about these things. It can seem complicated, so it can help to try finding a </span></span></span><span style="color: #0563c1;"><u><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;">digital marketing agency</span></span></u></span><span style="color: #212121;"><span style="font-family: 'Segoe UI', serif;"><span style="font-size: medium;"> to help ensure that your <a href="https://www.trickyenough.com/content-marketing-tricks-boost-business/" target="_blank" rel="noopener noreferrer">content is properly optimized</a>. </span></span></span></p>
<p>The post <a href="https://www.trickyenough.com/smes-optimising-voice-search/">How SME’s can make sure their content is optimized for voice search</a> appeared first on <a href="https://www.trickyenough.com">Tricky Enough</a>.</p>
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