How much time are you spending in between writing an article and then clicking the publish button? Do you verify whether the article is perfectly SEO optimized or not?
As a beginner, most bloggers are eagerly waiting to click on the publish button to increase the post count of their blogs. But in a hurry most of the time, they miss the basic on-page SEO techniques which help their article to become more optimized and search engine friendly to rank better on Google SERPs.
Due to excitement, most of the beginner bloggers miss out such simple & easy to follow on-page SEO checklist items before clicking the publish button of the article.
What is On-Page Optimization & Why it is so important?
Before proceeding further, let me tell in very short what is on-page SEO techniques for beginners, with a simple example. Assume that you are preparing a blog post after doing some keyword research. I hope you are aware of keyword research techniques.
Now when someone searches with the keywords, will your article appear in first 2-3 articles, so that user clicks on that? You may find that there are thousands of similar articles on the topic.
Then how your article will beat them all and become number one? The answer is, you have to optimize your article by following all key SEO checklists.
Every search engine is nothing but a program only which continuously scans various articles and measures them with different parameters and then accordingly ranks them. As a blogger, you should know, what are those parameters which actually impact search engine ranking positions and then change your article accordingly.
Now that doesn’t mean that if you follow all of them, you will achieve the first position in Google. Even if you achieve the first position, someone may write a better SEO optimized content to beat your ranking position. That means you have to make your article SEO optimized and time to time re-do this activity to optimize further to keep your ranking well. Another thing which you need to have is quality links to your blog but that I will be telling you about backlinks in some other post or you can check this post for the same “Search engine optimization techniques that worked for me.”
9 On-Page SEO Techniques for Getting Better Search Engine Ranking
In this article, I will try to explain the very basic and easy to follow on-page SEO techniques which can increase the chance of ranking your article better on the Google SERPs. They are in fact the core on-page SEO techniques which will hardly take much time to apply; in fact, when you will be used to apply them you can apply all such basic on-page techniques while preparing your article itself.
1) Brainstorming or Keyword Research:
Keyword research is the essential part before writing any content. Whenever you are writing any article, you should know for which search queries or keywords you would like people to get your article. You may use Google Keyword Planner for getting a keyword for your post. So, the placement of keywords within the content is very crucial. Make sure you keep the main keyword in title, permalink, first paragraph, Meta description & in any of the tags (H2, H3, etc.).
2) Look for Related search terms (LSI):
When you are preparing your content on a specific keyword, you have to make sure that all the relateád searches of queries related to the main keyword are also included in the content to make the article more useful and informative. This will help your article to rank better, and readers may find it more useful. You can also check a tutorial for related search Terms.
3) Clean URL Structure:
I have noticed many beginners like to put every possible keyword term in the article SLUG or URL to improve the chance of ranking better. But the fact is, it will make things uglier. It is always better to make the URL short & to the point of the article. E.g. I kept the URL of this article as simple as “on-page SEO techniques.” So, just try to add only the keyword in the URL of your post, it will be a better method for ranking.
4) Page Title:
The title plays a huge role when we talk about ranking your content. Try to create a catchy title including the main keyword in it. If possible, put the main keyword at the beginning of the heading, but don’t force the keyword in the beginning just for the sake of ranking benefit. There are few WordPress plugins with which one can easily get catchy article title suggestions. Sometimes a page title becomes a query and becomes a reason for better ranking.
5) Meta Description:
Although Google has changed their algorithm many times in last few years, the concept of Meta description still rules the SEO world. A proper and to the point Meta description will always give a better signal to the crawler to rank your article. So, make sure you provide a good and meaningful Meta description covering the main keywords naturally. There is a complete guide to Meta description which may prove helpful to you.
Gone are the days when a short article was able to rank better. But in 2016, search engines give priority to detailed & useful content which actually explain every aspect of a topic to the user. Make sure you write your blog post with enough detail and more than 600+ words. Although there is no such rule, a blog post with 1000+ words and more information about the topic will have better chance to get rank well compared to a shorter article is less information. It is because the content is still the important Part of SEO and will be for years.
Interlinking blog post within your article is a very good way to build quality links to your old blog post from your content itself. Try to link the same article with various long tail keyword rich anchor text to improve the SERP. Interlinking may help you in lowering your Bounce rate.
8) Reference article:
Providing Dofollow an external link to relevant and related content is a new SEO practice which has very good on-page SEO value. You might have noticed that I have provided a wiki page reference in this article itself to provide the user a good source of information, in case the user wants to know about that term. But if you are writing a review for any product then make sure you give only Nofollow links to the source.
9) An Image with alt tag:
Finally, make sure you put an image relevant to your article while keeping all image optimization factors ticket. Put a description and alt tag covering the main keyword of the article. Make sure if you take any image from any online source you provide necessary credit to that. Otherwise, you can easily get free images from websites like Pixabay and Pixaocean easily.
If you are a new Blogger:
Being a new blogger or New to, Then I recommend you to use essential WordPress plugins for it. Using a good SEO Plugin will surely be a Good Help. You can go for SEO by Yoast or All in One SEO plugin. There are some more SEO Plugins which will be a great Help.
Do you think that these 9 On-Page SEO tips are going to help your writing skill and improve your blogs search engine rank positions better? I know there are many other factors which can be considered further for an experienced blogger, but as a beginner try to follow these on-page SEO techniques till you are not able to apply them automatically while writing your content itself.
So, for which keyword your blog is ranked first in Google? If not did you check whether the content is SEO optimized considering all the key on-page SEO factors? Share your experience & any query by writing a simple comment below to make this article more helpful for the readers.