Why Use Long tail keywords?

Are you using Long tail keywords in your post?

Don’t you have a reason: why use long tail keywords?

Are they helping you to get more organic traffic?


Are you using the long Tail keywords and not getting traffic to your blog?

Well, today I will provide you the reasons that why use Long Tail keywords. And how you can get more organic traffic using them. Although you must not depend on organic traffic only, you must also care about the traffic from email marketing or some referral traffic. But getting organic traffic from search engines to make your blog shine is more important.

Although the organic traffic is considered as the best traffic to you the blogs or websites. But you should also follow other internet marketing techniques.

What are Long Tail keywords?

Before we move further, I want to give a small description of “what are Long Tail keywords?“.

Well, long-tail keywords are the long phrases that are more used by the searchers on Google and can be termed as the long-tailed keywords. Let me, explain to you with the help of an example. Suppose you search the word “Orange,” then this can be considered as Keyword but if you search on Google “Where to buy oranges online” then this phrase will be regarded as a Long Tail keyword.

Now let’s get to the main Topic, Why use Long Tail keywords?

There are many reasons to use long-tail keywords, and I will be giving you the reasons why I use Long Tail keywords. It has been almost five years that I am working in the field of SEO and from my experience, I have learned that long-tail keywords are much easier to rank than common keywords. It is a lot harder to bring an “ordinary single word” keyword on the first page of Google in such a short time but whereas long-tailed keywords can appear up on the first page of Google in a short period of time.

Check What Google Keyword Planner says:

Google keyword planner clarifies that Long Tail keywords help us to boost our website or blog traffic. Choosing a long-tailed keyword means that you are going with higher search volume and little competition.

Let me explain you with the help of an example:

Example: If you search the word “SEO” on the Google Keyword Planner you will get average monthly search for the keyword in millions and competition will be medium.

why use long tail keywords

But I assure you that you won’t be able to reach the first page of Google by using this single keyword unless you pay to Google using Google AdWords, the reason behind this is Google’s Algorithms.

why use long tail keywords

Google has many algorithms that are responsible for the search and search queries; the Hummingbird algorithm is in charge of all the search queries and the latest addition to it is the Google Rank Brain which makes it more effective. The other factors like domain authority and page authority, the reputation of the website, domain age, and uniqueness matter a lot. So, with a new internet site, it won’t be possible to rank for a single keyword.


How to increase domain authority?

In the above image, you can see that there are Long Tail keywords that you can optimize on your page or blog posts to get some quick ranking. But you must keep the density of the keywords appropriate by using the LSI keyword in it.

The chances are that your keyword may appear up at the back at fourth or fifth pages if the content is unique enough using a single keyword.

why use long tail keywords

In the above image, you can see that when we search the keyword SEO the sites named search engine land, Wikipedia, and MOZ appear up in the first three positions of the Google first page and will be on the first page with the same keyword for years because the age of their domains is too old, their domain authority is near about 100 and these sites are regularly updated.

And what if we search a long tail keyword like “SEO tutorials in Amritsar” you can see that the results have changed.


In the above image, you can see that there are some YouTube videos appearing up and some other local sites. Amritsar is the place where I live, and so preferred this search for it. When you see the domain age and domain authority of these websites, you will find that the domain age and domain authority as well as the reputation of these websites are much less than the above-searched sites but still are appearing up on the first page of Google.

Well, I think this example is enough that Long-tail keywords are easy to rank and help to get more traffic.


Does Google Count keywords in the URL?

How long should a blog post be?

Understanding the future of Keyword research in SEO.

What Google Webmaster proves:

why use long tail keywords

Just go to the Google webmaster tools of your website and you will find that many long phrases which were searched on Google and got impressions or click from that.

why use long tail keywords

From the above image that you can find the keywords from which I am getting the traffic. Most of the keywords are Long Tail keywords.

And I must that the long-tail keyword has always worked for me, and it has just been six months that I was able to get a good reputation for my Blog.

What you search on Google?

As an internet surfer, web developer, blogger, or ordinary person you must be searching for many things on Google, and I am sure you must be searching as same as I search. As a developer and blogger I rarely seek single queries, what I search is long phrases like

  • As a developer:

How to develop a WordPress plugin?

Which is the best SEO Plugin?

How to solve the canonical issue?

  • As a blogger:

How to make the content unique?

Which is the best Grammar checking Tool?

How can I create shareable content?

I am sure you will be using these kinds of queries, or you can also say long-tailed keywords for searching on Google. And when we search for this sort of question, we always get the things which we are looking for. Whereas with a single keyword, It won’t be possible. Single keywords can be used to get information about something particular.

Although, I think I have given some proves for why use long tail keywords for getting more organic traffic.

Now, I think Your Next step will be to find longtail keywords?

And Secondly, If you still have any questions, let me know through the comments and I will there to help you.

Robin Khokhar

Robin Khokhar

Robin Khokhar is an SEO specialist who mostly writes on SEO. Thus sharing tips and tricks related to SEO, WordPress, blogging, and digital marketing, and related topics.

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37 thoughts on “Why Use Long tail keywords?

  1. Avatar

    Very good information,
    Thank you so much for sharing.

  2. Avatar

    I am very grateful for this tutorial article, thanks very much… now I have the basic ability to make long tail keyword…
    Thanks very much

  3. Avatar

    Hello Robin,
    You are absolutely right. This really an impressive article. It is really hard to rank high on search engines like google using short keywords. So we must use long tail keywords. Because it increases the chance to get the higher rank. Long tail keywords have low competition also. Thank you very much for your details article.

  4. Avatar

    Hi Robin,

    I found this to be very impressive.

    Using long key words is changing my blogging style and gaining more traffic for sure.

  5. Avatar

    Hi Robin,
    This post is going to very useful post to me. I bookmarked it for future reference. I cleared all my doubts and I will try my best to resolve the issue. Excellent post about Long Tail Keyword! 🙂

  6. Avatar

    Excellent article on long tail keywords. One tool you might want to checkout is the Bing Keyword Research tool. It’s available in the Bing Webmaster Tools sidebar. You can search for your keywords and they usually give lots of good long tail keywords in their related terms. Another benefit is that they have their search volume numbers from Bing included. Just divide those numbers by .2 to get an estimate for how many searches per month are on Google. Or you can copy and paste those terms into the Google Adword Keword Planner to get monthly search volume estimates.

  7. Avatar
    · June 7, 2016 at 7:23 pm

    Long keyword give exact same thing that you want to search ,it reason that we use the long keyword in our website , other user will wonder here and there to find its requirement .
    You describe ” use long tail kewords ” in a unique way . so have a great job.

  8. Avatar

    Hi Robin,
    Great post,
    You have successfully explain this concept. Appreciable work buddy 🙂
    Thank you for this Post.

  9. Avatar

    This is some kind of interesting post, have read that long tail keyword were useful in
    SEO, but donno untill now, you explained very briefly, very fine from now i’ll practice it, thanks for sharing your knowledge here


  10. Avatar

    Hey! Robin,

    This is really Amazing share, keep posting Quality and Useful Articles for Newbies in Blogging and SEO.

    Akshar Mohan

  11. Avatar
    · May 31, 2016 at 5:25 pm

    Hi Robin,
    Great Post indeed!
    There is no doubt that Long tail keywords are really very helpful to rank a website. Google also loves Long tail keywords.
    Thank you for sharing such in-depth article with great visuals. This is so helpful

  12. Avatar

    Hi Robin
    Good post and perhaps one day I’ll be better with SEO and keywords. In the meantime, I do have a question, please.

    Someone once told me that if you use the Google Keywords Tools / Searches it “knows” who you are and adjusts the results accordingly. So I would see different results from you, even if we searched on the same phrase.

    Do you know if this is right or wrong, and if it’s right, is there a way I can get results that any random person would get please?

    Hope you can make sense of that – it’s sounding a bit confused – and it may be that I’m confused because while I do aim to work with long-tailed keywords I don’t pay an awful lot of attention to them 🙂

    Joy – Blogging After Dark

    • Robin Khokhar

      Hi Joy,
      Google keyword planner is a very good tool to use and I know that somewhere you are right that sometimes it behaves in a different manner and don’t show up with right suggestions and even sometimes with wrong competition reports. I was able to rank a keyword with the traffic of 50,000 showing on the Google keyword planner and I ranked it on the first page and second position and was getting only 50 monthly traffic from the same keyword. I have not been able to figure out the reason for the same till today.
      And also the results may vary from different countries, It may be possible that Google shows the different reports for different countries. There are options in the Google Keyword planner which enable us to check competition for different countries and I have seen that it always show different results for different countries.
      What I suggest is to check the keyword manually in the keyword planner after choosing the keyword along with some other tools.

      But the only reason to use the long tail keywords is quick ranking in the SERPs and more traffic.
      Robin khokhar

  13. Avatar

    Hi Robin,
    Long tail keywords are very important to get laser targeted traffic to our blog when I started my blogging career I don’t know how to get the long tail keywords, slowly I am learning how to identify those keywords with less competition.

    Till now I didn’t use any premium tools to get the long tail keyword information but in future, I am planning to get Long Tail pro.

    Thanks for sharing information about this long tail keywords.

  14. Avatar

    Hi Robin,
    Great information about the long tail keywords,
    it’s critical to go after the right keywords
    if you want to have a good traffic flow.
    Thank you for sharing!

  15. Avatar

    Hello Robin,

    Long Tail keywords are great if you have some online business because when you target such keywords, you will see better sales from the traffic you get from those keywords because mostly the people who actually have to buy something, they type longer words to search. For example, if I have to buy shoes, then I might search for “Best shoes online within 3000 INR” or something related because I have to buy. But, if I don’t have to buy, I might search “online shoes” only.

    So when you get traffic from Online shoes keyword you might get few sales but when you get traffic from the long phrases you will see most of the traffic converts well.

    Nice post, Mate. Keep writing.

  16. Avatar

    Hello Robin,

    Anytime I see posts on keywords, my heart always skip a beat since the more I read, the more I seem to be confused.
    But this post seem to open up lots of things. Thanks

  17. Avatar

    Hi Robin

    I do agree bro that Long tails have so much benefit and can fetch you traffic with google. As Google favours human search, it is obvious that long tails will keep being on the trend. Thanks for sharing. Take Care

  18. Avatar
    · May 25, 2016 at 3:20 pm

    Hi Robin,
    Great Article Indeed. It has solved so many queries regarding Why we have to use Long tail keyword. Thanks for posting such kind of post.

  19. Avatar
    · May 25, 2016 at 2:12 pm

    Hi Robin,
    You made a really great and well explained tutorial about long tail keywords.I think any newbie can easily learn from your such awesome article,awesome joob bro.Am using adwords keyword tool and long tail pro to find long tail keywords and I must the result is awesome till now.

  20. Avatar

    Hi Robin Khokhar,
    First of All Thank You, You have immediately replied on my question or comment, I like your behaviour and Your site. Basically, I had been working on it, but I don’t focus too long tail keyword, but After read your previously post, really I like this procedure. Today, you have shared another helpful knowledge about the long tail keyword. I have learned something new it.

  21. Avatar

    Hey Robin,

    Nice article. Long tail keywords are the best way to rank in search engines. As search engine use LSI and user experience algorithms, an article can rank high using long tail keywords naturally in a meaningful content.


  22. Avatar

    Hi Robin,
    you show very nice here ,why long tail keywords are helping with
    traffic . Nice you make visible how to use them and how they helped
    you. Good reason to follow your advice and use your tips.
    Thank you