Describing a Pillar Page

One of the first things that comes to mind as a business owner when preparing a content marketing strategy is ensuring that you can keep and engage your target audiences if they visit the website. However, without having a stellar pillar page, that may not be easy to achieve. Pillar pages are more or less like web pages that give a thorough summary of everything about a particular topic your business specializes in.

Within a content hub, pillar pages serve as the main landing page, and they allow users to have an idea about the topics they want to learn about. Sometimes, pillar pages can end up being longer than normal blog posts and range between 2,000 – 3,000 words. And for your website to succeed, having more than one pillar page is essential. This is because multiple pillar pages boost your business’s chance of achieving excellent SEO ranking.

Are Pillar Pages Synonymous With Landing Pages?

Since pillar pages are designed to engage potential guests or visitors, most business owners have often thought they are similar to landing pages. They may be correct, but pillar pages differ significantly from landing pages. Pillar pages help guests to have a good overview of what your business is all about while landing pages ensure that they perform an action that is available in the CTA (Call-to-Action) provided in the content.

If you aim to ensure that your brand has excellent authority and standing on a particular topic, then pillar pages are your best bet. However, landing pages can help you gather leads to ensure your marketing campaign succeeds. Another thing about pillar and landing pages is that while the former is comprehensive, the latter only needs a few words, as they are created for calls to action. Although you can effectively use both in your marketing strategy, it’s essential to look deeply into both pages and see which one will work well for business.

What Pillar Pages Can Do for Your Business?

To improve your website’s chances of ranking well on search engines, you need to incorporate pillar pages into the SEO content strategy. That’s because pillar pages benefit business owners seeking to attract more customers through their websites.

Well, let’s take a quick look at some of the things that pillar pages can do for your business:

• Good Content Structure

Pillar pages can ensure your website contents have a cohesive and better structure. This helps guests quickly find what they want when browsing content pages. Aside from the fact that people can easily find the content they want on your website, search engines also can do that, thereby increasing SEO ranking. 

• Increased User Engagement

When folks visit your website and can easily view a particular content, they’ll always come back when they need to access other content. This occurrence can lead to users engaging with your business for a longer period. And when it becomes constant, you can build trust and credibility with them over time.

• Generate Quick Leads

 Well, one thing about SEO is that once you can improve your website ranking, it becomes easier to generate leads. That’s what pillar pages bring to the table, as they can help you to generate leads if SEO is enhanced. Also, an increased rate of engagement can result in more customers, which is a good sign of progress for your business.

How to Create Better Pillar Pages?

For any content marketing campaign to succeed, you need to maximize the use of effective pillar pages. Pillar pages are comprehensive content that can serve as valuable resources for users. Creating a better pillar page can increase the chances of your business website staying at the front of the competition in the industry.

So, let’s move further by glancing at some of the following tips that can help you create better pillar pages:

1. Perform Deep Research

To create an effective pillar page that offers accurate information, you need to conduct deep research. You can use many resources to aid your research, including industry reports, good pillar page examples, and reputable websites. This helps you increase your content credibility and know topics to include on the pillar page.

2. Select the Best Topic

Getting a good topic covering various sub-topics your business specializes in is always challenging. That’s why you need to use tools that include Ahrefs or Google keyword planner to perform keyword research which can help get a great topic. Remember that your selected topic should align with your audience and target members’ wants.

3. Use Clear Call-to-Actions

Although pillar pages are known to house detailed content, you need to ensure it has a clear purpose. You can set clear goals for your pillar page by including call-to-action words that are relevant to the content. Including CTAs on your pillar page can make them read related content and take further action.

4. Focus on High-Quality Content

Well, no one wants to read boring content that lacks edge and is unattractive to the eye. That’s why you should ensure that your pillar page has high-quality content since it will be comprehensive anyway. Ensuring that your pillar page consists of high-quality content can help you to be a go-to resource provider for people who need knowledge about a particular topic.

Summing Up

Digital marketers want to engage customers and gain traffic to their websites. This is to increase their business chance of generating revenue and building a better business. As a business owner, you can begin creating pillar pages by performing deep research, selecting the best topic, and using clear CTAs.

The post 4 Tips for Creating Better Pillar Pages appeared first on Tricky Enough.

Understanding What is an Author Page?

As a writer, one of the best ways to get your name out there is to create an author page. An author page is a central location where readers can learn more about you and your work. It typically includes a biographical section, a list of your publications, and contact information. Creating an author page can help you to build an audience for your work and attract new readers. In addition, it can be a great way to connect with other writers and form collaborative relationships. So whether you’re just starting out or you’re a well-established author, an author page is an essential tool for promoting your work.

Why Do We Need an Author Page or Blog?

In a world where everyone is fighting for attention, an author page or blog can be a valuable asset. It’s a place where you can control the narrative and share your work with the world on your own terms. A well-crafted author page can help you connect with readers, build a following, and sell more books. It’s also a great way to stay organized and keep track of your writing projects. Whether you’re just getting started or you’re a seasoned author, an author page or blog can be a helpful tool in your publishing arsenal.

Any author worth their salt knows that a large online presence is crucial to the success of their work. But what many authors don’t know is how to go about increasing their online visibility. That’s where SEO comes in.

SEO, or search engine optimization, is the process of making your website and your content more visible in Google search results. The higher your visibility, the more likely you are to attract readers (and potential buyers) to your work.

There are a number of ways to boost your SEO, and we’ve compiled a list of our top 7 tips to help you get started.

1. Do Your Research

Before you start optimizing your website, it’s important to do your research and understand what keywords your audience is using to find similar authors and books. Once you know what keywords to target, you can start incorporating them into your website and blog content.

2. Develop a Strong Site Structure

Your website’s structure plays a role in how easily Google can crawl and index your site which in turn affects your SEO. Make sure your site is well organized and easy to navigate so that Google can find all of your content with ease.

3. Optimize Your Metadata

Metadata is information about your website that isn’t necessarily visible to visitors but is used by search engines to understand what your site is about. This includes things like titles, descriptions, keywords, etc. Filling out this metadata accurately and thoroughly can help Google more easily find and index your content.

4. Publish High-Quality Content

This one should go without saying, but it’s important to remember that quality trumps quantity when it comes to content marketing. In other words, it’s better to publish a few pieces of truly great content than it is to publish a ton of mediocre content. Not only will this help improve your SEO, but it will also position you as an authority in your field which can only help attract more readers (and potential customers) to your work.

5. Promote Your Content

Just because you’ve published something doesn’t mean people will automatically see it you need to actively promote each piece of content you produce if you want people (and Google) to find it. Make use of social media, email marketing, guest blogging opportunities, etc., to get the word out about everything you’re publishing online.

6. Monitor Your Progress

It’s important to keep track of the progress you’re making with regard to both your overall online presence and your specific SEO efforts. Use tools like Google Analytics or BuzzSumo’s Twitter Analyzer so that you can see how much reach and engagement each piece of content you produce gets and adjust accordingly moving forward.

7 . Keep at It!

SEO isn’t something you can set and forget it requires continuous attention and effort if you want to maintain (or improve) your rankings in Google search results pages. by following these tips and continuing to actively promote your work online, you’ll be well on your way to boosting your SEO and increasing your online visibility in the process.

The 3 Best Author SEO Strategies

As an author, it’s important to have a strong online presence in order to reach the widest possible audience for your work. Thankfully, there are a number of SEO strategies you can use to help make sure your website and social media profiles are optimized for search engines. Here are three of the best author SEO strategies to consider using:

– Optimize your website for local keywords.

One way to make sure your website is appearing in front of local consumers is to optimize your site for local keywords. This means including location-specific words and phrases in your web content, as well as in your titles and metatags. By doing this, you’ll increase the chances that your website will show up when someone searches for businesses like yours in your area.

– Make sure your NAP is consistent across the web.

NAP stands for Name, Address, and Phone number. It’s important to make sure that your NAP is consistent across the web, as this sends signals to Google that your business is legitimate. If you have multiple listings on directories like Yelp or Foursquare, take the time to ensure that each one has the same NAP information. This may seem like a small detail, but it can make a big difference in how Google perceives your business.

– Get active on social media.

Social media is a great way to connect with potential and current customers in your local area. Platforms like Facebook and Twitter provide an opportunity to share news and updates about your business, as well as engage with customers directly. Additionally, many social media platforms allow you to target ads specifically to users in your geographic area, which can be an effective way to reach new potential customers.

Case Study about Author Page Optimization

As an author, one of the best ways to drive traffic to your website is to optimize your author page. By including key information about yourself and your work, you can encourage readers to visit your site and learn more about your writing. One author who has effectively used author page optimization is J.K. Rowling. The Harry Potter author’s website includes a well-designed author page that highlights her bio, awards, and bestselling books. Rowling’s website also features a blog and a newsletter, both of which help to keep fans engaged with her work. As a result of her efforts, Rowling’s website has become one of the most visited author pages on the internet. By following her example, other authors can use author page optimization to create a more engaging online presence.

Wrapping it up…

By following these tips, you can increase your online presence and improve your website’s SEO. If you need help getting started, we recommend contacting a professional SEO company like ours at Amazon Pro Hub. We can help you create a custom SEO plan that fits your needs and budget. 

The post 7 Tips to Help Authors Boost Their SEO and Increase Their Online Presence appeared first on Tricky Enough.

Strategy 1 – Leverage “journalistic keywords” when writing about the data featured on statistics pages

This will help you craft compelling headlines and stand out from other bloggers who are covering similar topics.

Specifically, I mean that you should focus your efforts on long-tail keywords that aim to gather data.

Remember a long tail keyword is simply a phrase that is more specific than a broader keyword.

For example, rather than targeting the broad term “building links,” you might choose to target something like “statistical analysis of building links.”

This will allow you to know what journalists are looking for as they are getting their written pieces together.

If you manage to put out a piece of super valuable statistically inclined content together, there is a better chance you will get the link, as opposed to emailing 1000 people begging for a backlink.

To find statistically related long tail keywords all you need to do is:

– Head over to Google AdWords or a similar keyword tool

– Enter your main long tail keywords and see what additional suggestions come up

Another way is to Google “keyword + statistics” or “hiking + statistics”

Another great way to find long-tail keywords is to look at the “People Also Asked” section.

This is the section that shows up after you do a search and Google thinks it knows what you might be looking for.

Using the example keyword “building links,” one of these suggestions could be “statistics building links.”

Strategy 2 – Use the power of your subscriber list to your advantage

If you have a large subscriber list, and you want to gather a specific statistic, all you need to do is email your subscriber list a survey

Here is a good email template to use:

“Dear Subscriber,

We are conducting a research project on building links using statistics pages, and we need your help!

If you have a few minutes to complete this survey, it would be greatly appreciated.

The results from this survey will allow us to better understand how to use statistics web pages as a tool for building links.

Thanks in advance for participating – your input is invaluable to our research!”

Just a reminder, always continue to increase your subscriber list! in addition to bringing more eyes to your content, it is an amazing leverage tool(including link-building)

Another big benefit to having a large subscriber list is building brand awareness and building trust with your readers, which can also lead to more backlinks.

Here are the top things to remember in order to increase your subscriber list:

– Offer valuable and consistent content on your blog or website, which can help to build trust with your audience.

– Engage with your readers through social media and email, building relationships that will encourage them to subscribe.

– Make sure that you have easy ways for people to sign up for your subscriber list, whether through a pop-up signup form, a welcome mat at the top of your site, or another method.

Strategy 3 – Show your data in images and graphics

The visual power of images is undeniable. If your data can be shown in numbers AND images, it will go a long way in being looked at for possible backlinks.

Here are a couple of important things to remember when converting your data into graphics or images:

– Make sure the graphics are large and easily viewable. This will help ensure that journalists who might want to use your images don’t have any problems accessing them

– Always include relevant attribution, such as a caption and/or watermark, so that you get credit for your hard work!

To correctly add images to your blog posts remember to:

– Use the proper image formats for sharing on social media.

– Always optimize your images for SEO, including adding descriptive alt tags and ensuring that your image file names are relevant.

– Don’t forget to add a compelling caption that pulls in readers. This is also an opportunity to include a call-to-action or CTA, such as a link to your website or subscription form

Another quick tip I can recommend for your statistic-related images is to add arrows pointing to the number you want to highlight in your text about the image.

The best color for arrows in your images is usually red, as this is a color that immediately draws the eye and directs attention to the important information.

Strategy 4 – Create individual posts for each statistic you created content around

There may be dozens or even hundreds of statistics in your content, so it can be tough to decide which ones deserve their posts.

One effective strategy is to create a “master post” that includes links to all the other posts you created around each statistic.

This way, journalists who might want to link back to specific data within your original piece have a central place where they can easily find what they need.

Here is a quick example of what a master post should look like:

Master post title: “5 Powerful Statistics About Link Building Strategies”

– Includes short summaries of each statistic, along with links to the corresponding posts.

– Can be further broken down into categories for easy navigation and browsing.

– Includes any other relevant content such as infographics or images that might pop up during your research.

– Incorporates keywords and other SEO best practices to ensure that it is easily discoverable online.

– Includes a prominent call-to-action or another way for readers to sign up for your subscriber list, building more awareness and acquiring potential backlinks down the line!

Always remember the “3 click rule” which basically means that you want your content to be easy for people to find and consume. No page should be more than 3 clicks away from one other.

Strategy 5 – Create a top 50 list blog post specifically for statistics

Another effective way to get more backlinks to your content is by creating a “top X list” post that includes all the statistics you gathered.

This type of post will often generate lots of interest from bloggers and journalists who are looking for interesting data-related content, so make sure you target this audience from the beginning!

The top things to remember as you compile your list include:

– Keep the list as comprehensive as possible, while still being coherent and easy to digest

– Include a range of statistics, rather than just focusing on a few that you want to promote

– Consider using numbered lists or infographics when presenting your data. These are typically more engaging than plain text and can help drive traffic to your post.

As always, make sure you are going through your “on-page optimization checklist”.

Don’t have one? here is an “on-page optimization checklist” you can use:

– Ensure that your blog post title is clear and SEO-friendly, using keywords naturally throughout

– Include a concise and engaging introduction that captures the reader’s attention right away

– Optimize your content for readability by adding headings, subheadings, bullet points, and other formatting elements to break up the text.

– Include relevant internal and external links throughout the post, including to other statistics pages within your site and to other reputable sources.

– Pay attention to keyword placement in titles, headings, subheadings, and body copy. This will help improve your SEO ranking and drive more traffic to your post.

– Use a strong SEO plugin to help optimize your content for search engines and ensure that all elements of on-page optimization are included.

Well, that’s it! I hope you both enjoyed and get to use this post, till next time!

The post 5 Strategies for Using Stats Pages to Transform Your Link-Building Game appeared first on Tricky Enough.

In this article, we’ll introduce you to 5 must-knows regarding product page design. We’ll share actionable tips, give recommendations, and provide you with examples.

1: Optimize the UX\UI for Mobile

Mobile eCommerce is gaining momentum, and there are over 5 billion mobile users in the world. So if your store is not mobile-ready, you may be losing sales right now.

Mobile design dictates different rules than the desktop one.

Here are the most significant things to focus on:

• Make the mobile store light-weight for faster loading and better performance;
• Use space wisely (mobile screens are rather small, so make your design decisions keeping that in mind);
• Ensure the images are displayed well with no losses in quality and color;
• Enlarge the fonts and CTA buttons;

• Use the best practices of native application design (f.e., place the menu bar and clickable elements at the bottom of the page so they’ll be reached by thumb);

• Simplify the navigation and make it intuitive for a smoother user experience.

Mobile users tend to be more impatient than desktop ones. So your ultimate task is to provide them with a smooth and lightning-fast experience as you think through your eCommerce website’s product page design.

This is exactly why progressive web applications are the new big thing in eCommerce. As of now, a plethora of online retail business owners is investing in rebuilding their sites as progressive web apps. They opt for Magento eCommerce development services (or other platforms) to optimize the storefronts and provide users with seamless mobile and desktop designs and performance. While being a website that is scalable and works in a browser, the storefront shares many UX\UI features of a native application and is super fast.

These are a couple of screenshots of what the progressive web application of the Amajed4oud website looks like on a mobile device. The UX\UI is very reminiscent of a native application, agree? Pay attention to the product page screenshot displayed on the right. We see a neat gallery, price, rating, and the “Add to Cart” and “Buy Now” buttons conveniently stuck to the bottom of the screen.

Screenshots were taken on the official Amajed4oud PWA website

2: Accenting the Product Name

When users open a page, especially of a specific product, they see not only pictures but textual information as well. This is why it is important that you give your product naming and descriptive texts due consideration.

What do product titles do? Their major role is telling your buyers what you’re offering and what are the peculiarities of this or that item on sale. In order to ace your product titles, make sure to indicate:

• Your brand (where it makes sense);

• Some details about the product (i.e., its material, color, size, weight, etc.);

• Words/phrases that clients might use to find it (do your SEO keyword research for that).

But which design should a product title have on a product page? The best practices are making the title stand out a bit. For example, it may have a contrasting color and be of a slightly larger font than the rest of the text that follows it. As a rule, the title is placed in the top right-hand corner of a product page for desktop view. For mobile view, it is put at the top of the page above the gallery.

As such, the official Tommy Hilfiger online store chooses its brand colors to highlight the title of its products. The product name is bright red, in all caps, in a bigger font than the rest of the text, and is placed in the top right-hand corner.

The screenshot was taken on the official Tommy Hilfiger website

3: Product Details & Description Text

Crafting a decent product description and accenting the item’s details is your chance to help a potential customer to make up their mind about a purchase. This is an ideal place for pitching your product’s best features, giving clients a reason to buy.

Product descriptions and details should mention the key peculiarities of a product that make it stand out. And while SEO and the descriptiveness of the copy matter, most users just quickly skim through the text. Therefore, the information should be split and well-organized so that the user can quickly get what they are looking for (in mere seconds).

This is how NARS Cosmetics organizes its product descriptions. The short overview is given in the top right-hand corner, while the details and a more extensive description are located below the gallery. The description has a catchy heading and the text highlights the product’s main features (long-wear, high-pigment, blendable, etc.).

The screenshot was taken on the official NARS Cosmetics website

Here’s another piece of design advice for you. Although description texts are important, they shouldn’t be too excessive. I.e., make sure that all the information is broken down logically and that the text is readable (choose fonts and their size wisely).

This can surely improve perception, which is especially important for smaller screens like those of smartphones. Therefore, consider the option of opening the product’s description in a pop-up window. Alternatively, show only several lines of text followed by “Read more”.

To provide a good product page design example that shows the product details concisely, here’s how Clavin Klein approaches the matter. There’s no description whatsoever in the above-the-fold area, which isn’t overcrowded by elements. We only see the most important information: the product name, price, rating, quantity button, and the “Add to Bag” call to action. But, importantly, look at how the details are organized. There’s plenty of space to pick the size, and the color choice is intuitive too.

The screenshot was taken on the official Calvin Klein website

4: Don’t Miss Out on Cross-Selling

When crafting your product page web design, you should surely take advantage of the opportunity to sell additional products to your buyers. For this reason, we recommend adding cross-selling blocks to the product pages. For example, matching or similar items can be pitched in the form of “You May Also Like” or “Goes Well With”.

The cross-selling design that the Banana Republic uses is a wonderful “move” for eCommerce. As such, users are offered entire looks with matching items and accessories to complement the searched item. Undoubtedly, there’s a big chance that such products will be added to the cart as well.

The screenshot was taken on the official Banana Republic website

5: Choose the Suitable Store Theme

What if you don’t want to invest in a custom design crafted from scratch? What if you need a faster time-to-market for your store or can’t afford an expensive redesign at the moment? You can go for a template-based solution.

The choice of a store theme is quite a complex task. You need to make sure that its color, design elements, and overall layout correspond to your brand’s identity and represent you in the desired way.

There are two options to choose from: a ready-made template or a custom theme. Both have their pros and cons.

a) Ready theme pros:

• Fast to implement;
• Come with product page design template;
• Responsive.

b) Ready theme cons:

• May have a poor code;

• May lack in functionality/customization;

• May not correspond to your brand.

The screenshot was taken on the official Shopify website

c) Custom theme pros:

• 100% corresponding to your brand;
• Excellent performance;

• Limitless customization.

d) Custom theme cons:

• May take a long time to develop;

• Expensive.

Usually, custom theme development (with designs crafted specifically for your store) delivers higher ROI. By carefully reviewing the store and audience, you can not only identify the UX/UI pain points but also boost your store performance and make it go faster. And a faster store means more conversions.

Major Takeaways

There’s a lot you can do to boost the conversions of an online store’s product pages. With e-commerce growing by the day, you must rethink your design so that the store is easy to shop on smartphones. Keep things simple, mind page speed, and make sure the products you sell are presented at their best.

Suggested:

Effective Email Marketing Strategies for E-commerce website to generate More Sales.

How do I write good product descriptions on Amazon /Shopify?

The post 5 Key Things to Know About Product Page Design appeared first on Tricky Enough.