The description of a product determines whether the visitor will buy your product or leave the website. Whenever users come to your product page, they read your product description before clicking the Buy Now button. A good product description can increase the sales rate of your product and at the same time, a bad product description can reduce your sales rate. But the content writing for products can be tough, especially when you are new to this business. Here we will tell how you can write product descriptions on Amazon or Shopify.
When you write the description of a product, you have to keep multiple things in mind. Sometimes even a little carelessness can be very harmful to you. So here we have given 8 tips to write amazing product descriptions.
1. Identify Your Customers
To sell any product, the most important thing is to understand the target audience of that product. When you know who will use that product, then you get to know what to write in your product and whatnot.
For this, you can make a buyer persona based on the points given below.
- Education level
- Income level
With the help of all these things, you will be able to write the content of your product description in a way that will sell.
2. Talk about Benefits, Not Just Attributes
“People don’t buy features, they buy benefits.”
Whenever we write the description of a product, we just focus on its specifications and attributes. The customers are not only interested in these specifications. They also want to know how the product can be beneficial for them.
So, whenever you write a description of a product, keep in mind that you have to tell the user the benefits of that product and not just about the attributes.
Tell your users what will change in their life after purchasing the product and how it can help them fulfill their dreams.
Here is an example of an oven:
Feature – Here the oven heats up very quickly.
Benefit – It gets ready to cook your food quickly, which saves you a lot of time and you have to spend very little time in the kitchen.
3. Tell a Story
A good product description is one that customers can connect to. And the best way to connect with the customers is via storytelling.
People love stories because people start imagining themselves in stories and feel the benefits of the product we tell.
Here is a storytelling example of a blanket:
“This soft, warm, and stain-resistant blanket is perfect for those who like to enjoy Netflix with a cuppa hot chocolate in the evening.”
But keep in mind that the story should be relevant to the product and relatable to the customers.
4. Structure It Properly
Nowadays people have very little time, so your description should be such that it can grab the attention of people immediately and people can understand the information easily.
For this, you have to make your description well structured that is very easy to understand by customers and also easy to rank high by search engines.
You can make your content well-structured by following the tips below:
- Use lists, tables, and comparison charts.
- Highlight the benefits so people can easily find this.
- Make separate sections/tabs for the summary, features, benefits, and reviews, etc.
- Use subheadings properly.
- Use the FAQ section.
These tips are super useful for Amazon product descriptions as well as Shopify product descriptions.
By structuring the product description, you ensure that more and more of your visitors buy your product.
Especially when you are writing Shopify product descriptions, it is very important to structure your product description very well. Because a Shopify store is not a famous platform like Amazon or Flipkart, so it is very important for you to grab the attention of visitors as soon as possible.
5. It Should Be Unique
Do not hesitate to keep your product description unique. Along with search engines, customers also love unique product descriptions. For this, you will also have to do a little research about the product, which is vital.
Present product-related useful information in an easy language and an engaging manner in your product description. Use images in your description that help customers understand the benefits of the product and are relatable as well.
6. Keep It Short and Simple
Your product description should be short and simple. These types of product descriptions are easy to read and quite captivating.
Follow these tips to make your description short and simple:
- Use short sentences.
- Use daily life words and natural language.
- Don’t use fancy words that people don’t use often.
- Write about only one idea in a paragraph.
- Use active voice sentences.
7. Write SEO-Friendly
Search engines are the best way to find targeted customers for your product. On search engines, people search for what they want really. It is also a free method that saves you a lot of money.
That’s why you have to optimize your product description for customers as well as search engines. Whether you are writing a product description for Amazon or Shopify, it should be easily scannable by search engines.
- Optimize these things when writing content for your product description
- Page title
- Meta descriptions
- Alt tags and title of Images
- Descriptions (summary, specifications, benefits, etc.)
Also use structured data, long-tail keywords, relevant visuals (if necessary) to ensure that your description is fully SEO-friendly.
8. Use Proper CTA
CTA (Call to Action) is the most crucial part of your product description. It is the point where visitors turn into paying customers.
Keep in mind that your CTA should be clear and specific. In your CTA, you can also use words that make a sense of urgency. A sense of urgency triggers people’s minds to take immediate action.
For example – “We have limited stock, get yours right now.”
If you are not an expert in copywriting, you will definitely make mistakes in writing product descriptions. And it can be very harmful to your business. To avoid these pitfalls, you can also enlist the help of a product description writing company that has experts who will do this for you.
Using these rules, you can write a good product description, but you will also have to do frequent tests to find out what works and what doesn’t. To make your product description worthy of sale, find your target audience, identify their interest, and present your product with a good description to them.