You may have heard about the content being king, but when it comes to the type of content, it is the video that deserves the title of king. Over the last few years, the speed of the internet, as well as the accessibility of the internet, has increased significantly.
In fact, in 2022 alone, the fastest growing economies like China, India, Indonesia, etc., have added more than 1.6 billion users in aggregate.
Access to cheap and fast internet access has been one of the key drivers of this trend. This is evident from the survey conducted on internet prices around the world by this publication.
Video Content Marketing and Its Performance
Video content marketing is a powerful tool for businesses. It is a type of content that can be used to reach potential customers and showcase the product or service. Video content marketing can help with conversion rates, customer retention, and customer satisfaction.
Video content has been growing in popularity for some time now, but it seems like it’s only just starting to take off as a viable form of marketing. The reason for this is that video content provides an opportunity for companies to tell their story in a way that other forms of media cannot.
According to Wyzowl, videos help marketers increase 87% of their traffic. Regarding pure numbers, 86% of the marketers say that video has directly impacted their lead figures. Also, 81% of people have seen a phenomenal increase in their sales due to video marketing.
How to Create a Video Content Marketing Strategy that Works for You?
There are several factors to consider when creating a video content marketing strategy.
What Topics Are You Interested in Covering?
When you put yourself in your target audience’s shoes, you will begin to understand what topics they’re likely to be interested in.
If you’re a business, consider covering topics like how to create a video marketing strategy, how to market your video content, how to edit a video online to make them more engaging, or how to produce a video that’s likely to be popular.
What Type of Videos Are You Going to Produce?
Think about the kind of videos you think your target audience will want to see. Are you going to produce short, informative videos? Are you going to produce long, in-depth videos? Or are you going to produce both types?
Some businesses may want to produce short, informative videos that provide quick tips or advice. Others may want to produce long, in-depth videos that explore a topic in greater detail. Still, others may want to produce both types of videos.
What Platforms Are You Going to Use to Produce Your Videos?
You might want to understand the platforms your target audience is most likely to be using. Are you going to produce videos on YouTube, Facebook, or Instagram?
Or are you going to produce videos on a different platform?
How Will You Promote Your Videos?
If you don’t promote your videos, they will never get the initial push they need to gain traction. Think about the best way to promote your videos.
Are you going to use paid advertising? Are you going to use social media? Are you going to create a website dedicated to your videos?
Best Practices for Creating and Editing Engaging Videos for Your Audience
- Keep your videos short and to the point. Your video should be no more than 2 minutes long. People will have a longer attention span on smartphones but not desktop browsers.
- Use visuals that are interesting and engaging. Your video should use high-quality visuals to keep people’s attention. You can use free online video editing websites to make your video more interesting and engaging.
- Use humor to keep people engaged. Some people find humor very engaging, so using it in your videos can keep people interested in what you’re saying. Try using jokes or humorous reactions to events in your videos.
- Use music that is appropriate for the video. Music can be a very effective way to keep people’s attention. Use music that is appropriate for the video, and that will match the tone of the video.
- Use subtitles or closed captions to make your videos more accessible to people with disabilities. People with disabilities may find it difficult to understand spoken language, so using subtitles or closed captions can make your videos more accessible to them.
Case Studies of Successful Video Campaigns and How You Can Apply Them to Your Business
Coca-Cola’s “Share a Coke” Campaign
Coca-Cola has been running a successful video campaign called “Share a Coke” for over 20 years. The campaign encourages people to share a Coke with friends and family. The idea is that by sharing Coke, people can build community and make new friends.
The Coca-Cola Share a Coke campaign is very successful because it is designed to create social connections. The video ads are short and simple and use humor to appeal to the audience. In addition, the Coca-Cola Share a Coke campaign uses analytics to track user engagement data and adjust its marketing strategies accordingly.
Nike’s “Just Do It” Campaign
Nike has been running a successful video campaign called “Just Do It” for over 25 years. The Just Do It campaign aims to encourage people to be themselves and do what they love.
The Just Do It ads use humor and memorable visuals to connect with the audience. In addition, Nike uses analytics to track user engagement data and adjust its marketing strategies accordingly.
Starbucks Corporation’s “Race Together” Campaign
Starbucks Corporation launched its Race Together campaign in September of 2018 to address racial discrimination in America. The Race Together ads feature powerful images of racially diverse Americans united in support of one another.
Starbucks uses analytics to track user engagement data and adjusts its marketing strategies accordingly based on how well the ads are performing.
Toyota’s “Go Beyond” Campaign
Toyota launched its Go Beyond campaign in 2016 to increase brand awareness and sell more cars. The Go Beyond ads feature inspiring stories of people who have overcome adversity.
Toyota uses analytics to track user engagement data and adjust its marketing strategies based on how well the ads perform.
Dove’s “Real Beauty Sketches” Campaign
Dove launched its Real Beauty Sketches campaign in 2017 to reduce body image dissatisfaction among women. The Real Beauty Sketches ads feature real-life women sharing their imperfections with the hope of inspiring others to love their bodies just the way they are.
Dove uses analytics to track user engagement data and adjust its marketing strategies based on how well the ads perform.
Conclusion: The Importance of Video Content Marketing and What it Means For Your Business
Video content marketing is an increasingly important tool for businesses of all sizes to use to engage and communicate with customers. By creating compelling video content that is relevant to your audience, you can increase engagement and drive more leads and sales. Because of their reach and likeability compared to other forms of information, they offer a good return on investment. Through social media channels, videos can assist in generating leads and attracting new audiences. They are easily adaptable to the platform and organizational objectives, and they are search engine optimized. They give brands the ability to engage audiences on an emotional level to increase client loyalty. They appeal to mobile users because they make it simple to consume material on the go.