According to recently published data, Google managed over 70% of total desktop search traffic in 2021, with Google’s search algorithm relying on 200+ factors to rank each site. Some of these factors include content length, keyword choice, and density, multimedia selection, and optimization, as well as link building.

SEO for your website is a long-term investment, an activity that you’ll have to tend to periodically regardless of how good your products, services, or content are. Let’s discuss on-page SEO for WordPress websites and how it can help you reach your audience more easily in 2022.

Importance of On-Page SEO for your WordPress Website

On-page, or on-site, SEO, is the activity in which you optimize web pages for better search ranking. Every web page on your domain falls under on-page SEO. This type of content optimization isn’t solely focused on the copy – every link, image, or video you place on your site will add or detract from your on-page SEO.

This is why this type of optimization is so important regardless of what you’re buying, promoting, or publishing. Google’s (and other) web crawlers have evolved past simply looking for relevant keywords to use as ranking elements in SERP. Instead, every piece of data present on your pages will either boost your site’s ranking or lower it. Here are the most important reasons to pay closer attention to on-page SEO moving forward:

— Higher overall ranking in search engines like Google, Bing, and Yahoo.

— Faster and more successful web crawler visits and page indexing.

— Increase your traffic, conversion, and sales rates across the board.

— Improve your website’s load times for all pages.

— Increase your site’s ROI compared to poor or non-existent SEO.

Tips for Effective On-Page SEO

1. Healthy Keyword Density Matters

Even though Google’s SEO algorithms evolved past caring only about keyword density, it is still quite important. Choosing the right keywords and phrases to integrate into your content can boost your site’s appeal for visitors looking for those specific terms. After all, this is mostly how people will search for content relevant to their target results in Google or other search engines.

Moreover, finding the most trending keywords through Google Keyword Planner or SEMRush will increase the likelihood of your pages ranking higher. A good rule of thumb is to aim for a 1.0 keyword density in each web page, with one or several focus keywords at the most. So, for example, if you have 1000 words on your web page in total, 1/100 should be the focus keyword. This will help your pages appear more organic while also avoiding them coming off as stuffed with keywords or spammy.

2. Mix Internal and External Links on All Pages

Link building is a pivotal part of on-page SEO for multiple reasons. Placing internal links, links to your other pages, into each page on your domain will allow people to easily transition from one piece of content to another. In a similar vein, external links will build your reputation and allow people to gain extra insight into whatever topic they’re reading about.

Internal and external links present on your site will speak of how confident, professional, and trustworthy your pages are. Spamming internal links to no end will only serve to showcase how closed your website is. Try to offer a bit of both for you and both they and search engine web crawlers will look toward your efforts favorably.

3. Write Custom Meta Titles and Descriptions for Every Page

Meta titles and meta descriptions represent the content someone will see when they spot your website on search engine results pages (SERP). The short blurb is all you’ll have when it comes to convincing people to visit your site instead of another one. This is why metadata is so important, as it can attract more leads to your site very effectively. Making your meta title and meta description different from what is set by default will give you some control over what the final copy looks like.

Meta titles (-60 characters) and meta descriptions (-160 characters) are automatically derived from your page title and first paragraph. This can often look clunky and uninspiring, meaning that you should opt for custom metadata instead. Implementing your chosen keywords into the metadata is also very significant, as it can further help your ranking. This keyword placement doesn’t add up to the keyword density of your main on-page content, so add keywords to your metadata anytime you publish a new page.

4. Always Check Spelling and Formatting Before PublishingContent

Whether you publish your copy in English, German, Chinese, or other languages, you must take the time to proofread it. Misspelled content full of grammar and proofreading errors won’t go well with web crawler algorithms. They’ll assume that your content is of low quality and rank it accordingly.

You can avoid this by using GrabMyEssay to have your content written, proofread, and formatted by professional writers and editors. This will let you focus on managing your website’s “bigger picture”, such as planning future content, preparing multimedia, and installing WordPress plugins. If you don’t have a dedicated copywriter in-house, outsourcing is your second-best option. Never create content if you’re unsure of how to do it properly, especially when it comes to grammar and formatting.

5. Write Alt-Tags for All of your On-Page Multimedia

The more multimedia you start using on your pages, the more you’ll have to worry about site load times and SEO. Images, videos, and audio files are far “heavier” than plain text. While they’re visually and auditorily more appealing, they’re also more difficult to load than the copy. It’s why you should not only optimize their size without the loss of overall quality but also write alt-tags for each.

Alt-tags represent “alternative text” which describes each piece of media on your site in the text. This is used both for people with poor internet connections to fully enjoy your content, as well as visually or auditorily impaired individuals. Google’s voice AI allows these people to experience the plain text as voice, for example, allowing them to enjoy the web as much as anyone else. Doing this will dramatically add to your on-page SEO as your content will be seen as more approachable, accessible, and user-friendly.

Managing On-Page SEO Effectively in 2022

The core purpose of SEO is to improve your site’s ranking with search engines and thus bring more potential customers to your doorstep. To do this right, you’ll need to optimize new content the same way you did with previous publications and update those over time with new links, keywords, and content.

SEO is a web optimization constant – it is something that you’ll always have to keep in mind when working on your site. Good SEO will bring visitors to your site, but great content is what will ultimately convince them to stick around. Done right, however, it can transform the way you do business and make converting new leads into customers that much easier.

Suggested:

Shopify SEO Tips: Mastering the Art of Growing Organic Traffic.

Powerful Off-Page SEO Checklist To Improve Your Organic Search.

The post 5 Tips for Effective On-Page SEO for Your WordPress Website appeared first on Tricky Enough.

There are so many apps now that many are largely ignored. In fact, the post-installation retention rates of most apps are pretty dismal. In many categories, 30-day retention rates for app installs are less than 3%.

So, what is different about popular apps? Are they simply better designed? In some cases, yes, this is true. Take a look at some of the most popular apps, and you will find a team of very skilled developers behind the scenes.

That said, there are also great apps that simply don’t get enough engagement. Some of these are even better than the competition that has gained traction.

If you have a great app that simply isn’t getting noticed, your issue may be marketing. You can turn things around by following these marketing hacks for mobile apps.

Use Personalized Push Notifications — Carefully

Used properly, push notifications are helpful and engaging. They offer something valuable at the moment, and they also remind users that the app is there and useful to them. Misused, push notifications are annoying and ‘pushy’.

So, what makes the difference? Personalization! People are much more receptive and responsive when they receive push notifications that appeared to be created specifically for them.

What makes this so important? You have to understand that the average person is hit with dozens of emails, texts, and other notifications. The ones that are meaningless to them are viewed as a nuisance. On the other hand, when you send relevant, meaningful notifications, you encourage engagement with your app and trigger a sense of urgency.

App marketers have had success in boosting engagement with the following notification types:

• Location-Based — Example: The retailer’s loyalty app sends a notification with a discount code when the user is near one of their stores.
• Transactional — Example: An e-commerce app will provide the user with payment confirmation.
• Event — Example: A social media app sends a user a congratulatory message on their ‘cake day’ and offers a discount on premium membership.

These are useful notifications that will encourage the user to engage with the app and deliver valuable information.

Encourage And Respond to Feedback

Ultimately, engagement is communication. It’s really only effective if there is back and forth. This means that brands must listen and respond. When app users communicate with your company directly on social media, contact your support, or leave reviews, they are reaching out to you with their approval or disapproval. Think of it as your responsibility to encourage these interactions.

You can boost this kind of encouragement by taking the following steps:

• Respond quickly and positively to feedback that app users provide.
• Encourage users to leave reviews and share their thoughts across multiple channels.
• Be prepared to respond to app engagement anywhere, not only through standard customer support channels.

The most important thing you can do is let your users know that their feedback gets results. For example, when you update your app, you can leave notes on Google Play or the App Store that those changes were made thanks to customer feedback. You can also ask clarifying questions when customers share concerns or criticisms.

Build Referrals Into Your App

When you have a referral system, you can reward customers who act as brand ambassadors. In return, your app reaches a wider audience. However, this is only effective if the referral program is easy to engage with.

The best way to do that is to incorporate it directly into your app. This way, users don’t have to exit a website or another app to participate. App developers can add features to generate referral codes and enable the user to share via social media, email, or SMS. You might even gamify your referral system by allowing users to view their successful referrals and see how their rewards accumulate.

Publicize Major Developments And Enhancements

It’s important to get news and developments related to your app out to current and potential users. You can do this through press releases, news article writing, even frequent social media updates. If updates fix a known bug or add exciting new functionality, feel free to combine this tip with the notes above on push notifications.

Get Rid of UX Destroying Barriers

People aren’t going to engage with your app if it’s frustrating to do so. Unfortunately, with many apps, that begins with the registration process. There are so many options for automating the registration process by allowing users to utilize their existing social media accounts, Gmail, or by populating the registration from existing customer data. The last one can be done by allowing login using the same customer information used for your website.

There are other things you can do as well:

• Don’t ask for a credit or debit card right away if you can avoid it.
• Keep sign-up forms to a minimum.
• Allow customers to bypass demos and onboarding screens if they wish.
• Pay attention to your interface, ensure that icons are large enough, the text is easy to read, and that things are spaced far enough apart.

Take steps to make sure users can get started on your app quickly and avoid elements that may cause frustration.

Keep Customers Informed With an App Website

Consider creating a website or landing page for your app. You can use this to store and manage various features that improve app engagement. For example, you could post tutorials and advanced tips, host a user forum, and post information on fixes and updates. Link to the website from the app as part of your in-app help content. Add the link to your app store ad, social media, and your primary website as well.

Create a Compelling App Store Listing

There are so many apps published for download that customers have no choice but to be selective in which ones they keep. If your description on Google Play or the App Store isn’t enough to grab attention, your app isn’t going to get much attention. It certainly isn’t going to get meaningful engagement.

To do this, you really have to address two things. The first is communicating how your app will do something more for users than other apps in your category. The second is incentivizing the download. No, that doesn’t mean promising some sort of reward. It could be as simple as offering access to premium features for a limited time or pointing out some ‘ease of use’ feature.

Final Thoughts

You’ve worked hard to develop an app with the kind of functionality that customers will truly enjoy. Unfortunately, that just isn’t enough to ensure active, ongoing engagement. To prevent your app from being just another piece of software that sits unused, you have to encourage customer engagement actively. That involves taking steps both on and off the app in question. Using the marketing hacks above, you will ensure that understanding, UX, and outreach are taken care of. This should help ensure that your audience actively uses your app.

Suggested:

Free vs Paid Mobile Applications: Which Apps Make More Money?

The post Mobile App Marketing Hacks to Improve Customer Engagement appeared first on Tricky Enough.

If you are about to start your video marketing journey, you should learn the basics. First of all, you should learn how to write compelling video scripts.

Here are a few proven tips that will help you boost your marketing efforts and take your business to the next level.

Characterize your target audience

When it comes to marketing, it’s always important to understand who your target audience is and what preferences it has. Before you start writing a video script, you should do the following:

• Define the demographics of your target audience: age, gender, location, occupation, life stage, family size, etc.
• Define psychographics: personality characteristics, lifestyle, social class, attitudes, principles, beliefs, activities, interests, etc.
• Learn more about your target audience’s online behavior. Find out what websites and social media platforms your customers use the most. What kind of video content do they prefer to consume?

Let’s consider an example of how you can use the results of your target audience research to create a buyer/watcher persona and write a winning video marketing script. Imagine you sell all-natural shampoo bars.

Demographic profile:

• Female
• Aged 22-35
• Single
• Lives in a big city (New York, Chicago)
• Has oily hair
• Income $75K+

Psycho-graphic profile:

• Concerned with environmental issues.
• Considers going zero waste
• Wants to use organic shampoo bars, but can’t find a product suitable for oily hair.
• Tends to favor quality over economy.
• Loves traveling.

Online behavior:

• Spends an hour a day on Instagram, and 30 minutes on YouTube.
• Prefer short videos (one-minute videos on Instagram and 5-10 minutes long YouTube videos).
• Spends 2 hours a week browsing fashion- and beauty-related websites and online shops.

Once you have a clear understanding of who will watch your video, you will be able to write a relatable script and present your product in the most appealing way.

Follow the standard template

A standard template of a video marketing script consists of four key points:

• Description of the problem faced by a customer.
• Solution or product that you can offer to your customer.
• Benefits of the product.
• Call-to-action.

If you are a newbie in the video marketing script, you should use this template. It’s a simple one, but it always works.

Here is an example of how we can apply this template to our buyer/watcher persona.

• Statement of the problem that hooks a customer: Can’t find an organic shampoo bar that perfectly matches the needs of your oily hair? Is this a reason why you keep buying not-eco-friendly products?
• Solution: The organic shampoo bar from XYZ brand is the only product you need to enjoy green living and keep your hair looking great.
• Benefits: The shampoo bar is made of all-natural ingredients, including peppermint essential oil, argan oil, sea salt, and menthol crystals. It comes in fully compostable packaging. It’s just a perfect travel product.
• Call-to-action: Visit xyzxyz.com today and get 10% off on your first order.

Choose the right tone of voice

You should decide not only what to write in your script but also how to write it. You should think about your target audience and the message you want to deliver and define whether you should use professional wording, jargon, or internet acronyms.

Well, if you work in the B2B sector and tend to write to your customers in formal language you should use formal language in your video marketing script. But if you work in B2C and target young adults, you can use informal language, acronyms, and jargon.

Do you struggle to find the right words to create content that will resonate with your target audience? Consider using writing companies they will help you keep your brand consistent and boost your marketing efforts.

Become a storyteller

Storytelling is a powerful marketing instrument, and you can use it when writing a video script. Think of your customer as the main hero of your video. 

Start your script by sharing the story of your customer (let’s name her Jane) who faced a problem X. Describe Jane’s fears, struggles, and negative feelings.

Then write about how Jane has discovered a solution Y (your product). Show what positive emotions she has experienced and how her life has changed for to better.

Why it’s a good idea to incorporate storytelling in video marketing scripts? A well-written story resonates with customers on a deeper emotional level. When you’re uniting an idea with an emotion, you can persuade people that your product is worth their attention.

In fact, a well-crafted narrative is all you need to make people remember your brand name.

Suggested:

Business Storytelling: Building Your Brand Using Social Media.

Create an interactive experience for your customers

We live in an age of information overload, and we should understand that ordinary video content will not help us grab the audience’s attention. The only way to engage customers in 2020 is to create gamified, interactive, and immersive video experiences.

Luckily, platforms like Cinema8 make it easy to accomplish. Using Cinema8, you can add questions, feedback, buttons, and clickable areas to your videos and allow users to shop in-video, see prices, and compare items.

Once you outline the key points of your script, think about what interactive elements you will use in your video and at what moments. You should plan the concept of your video in advance, so you will not have to rewrite the script afterward.

Leverage online writing tools and services

Video scriptwriting is a challenging task. So don’t hesitate to use apps, tools, and services that can ease your work. For instance, use the Hemingway app to improve the flow of the text and make it easier to read. Or, check captions with Grammarly to ensure that they are 100% typos-free.

If you need professional help, visit GetGoodGrade, a website review platform, and find a writing service that you can trust. Experts will edit your script and make it perfect.

Keep your video script short

Have you heard the saying, “Brevity is the soul of wit” Keep this saying in mind when working on your video marketing script. Try to express your ideas as briefly and concisely as possible. Keep your script short, and you will engage more viewers.

You have from 20 to 60 seconds to present your product to your audience. So please don’t waste precious time repeating the same statements twice or telling obvious things. Focus on the key message you want to deliver and try to avoid wordiness.

Come up with a relevant title

You will significantly increase the effectiveness of your video marketing campaign if you optimize your video for SEO. Firstly, you need to come up with a relevant title that includes keywords. Secondly, you should add suitable hashtags that may include your branded hashtags or hashtags related to your niche.

Whether you publish your video on your website, YouTube, or other platforms, SEO-friendly titles and hashtags will work in your favor. They will help you make your video content more visible online so that you can reach out to a wider audience.

Follow the best practices

As we have already mentioned, most modern companies use video marketing to promote their brands. So why don’t you follow the best practices?

Find the best example of video marketing in your niche and analyze them in detail. How long are these popular videos? What kind of stories do they present? What emotions do they evoke?

Naturally, you can’t steal video content ideas from your competitors. But you can get inspired by them. Thanks to analysis, you can understand what approach to scriptwriting you should use to generate maximum engagement and achieve the best results.

Create diverse video content

Your customers expect you to create diverse video content that covers various topics related to your product and the industry you work in. So after you make a product video, consider writing new scripts for new video content:

• Testimonials
• Educational videos
• Questions and answer videos
• Behind the scenes
• Unboxing videos
• Case studies
• Myths debunking

Try to find out what type of content your target audience is looking for and what questions it asks. If you receive many questions about how you manufacture and pack your products share behind-the-scenes videos. If your customers don’t know how to use your product create educational content.

Wrapping it up

Video scriptwriting is a time-consuming task. So don’t expect that you will write a good script in an hour.

Invest your time in target audience research, brainstorm ideas with your team, and don’t hesitate to use writing help services. If you do everything right, your videos will go viral online, and you will achieve marketing success.

The post Proven Tips for Writing Video Marketing Scripts for an Online Business appeared first on Tricky Enough.

Starting out on social media can be quite a difficult thing to do. While you have the best intentions and you truly want to make yourself or even your blog more successful and popular through social media, you might not always have the right techniques or know how to promote your content in the right way.

There are just things that you will keep learning on a daily basis and you will be able to continue improving your tactics. Knowing exactly which rules exist and what you should follow can be a little tough, so, in order to help you out, here are some social media content rules you should know and follow.

1. Share several times throughout the day

When you start using your social media accounts you are probably too excited and you want to share your thoughts, and content on a regular basis. A question that always comes up with new users is how often should one post?

First of all, it is important that you post often enough so that your followers see that you care about your account. Posting frequently is very important if you wish to gain more followers and have more people see your content. On the other hand, though, it is important that you don’t post way too much during the day, and that you try to keep your posting as consistent as possible.

Having a particular sharing schedule will help you keep all the things you want to share organized and always be prepared to find new interesting things. On top of that, your followers will be way more likely to be expecting your posts throughout the day and give your posts more likes and shares.

2. Use the right amount of hashtags

Everybody in the world of social media uses hashtags. They are one of the best, cheapest and easiest ways to get new followers and to make your content more known to a lot more people. You can use hashtags for any occasion and you can actually spend some time and see which hashtags are popular and use them to get more attention to your posts.

While hashtags can be a fun way for you to promote your content, you should always keep in mind that it is important not to overdo it. Not choosing your hashtags carefully can not only attract the wrong people to your content but it can also become tiring and distract from your followers and that is something you definitely don’t want.

3. Always responding to comments

There is something very personal about taking the time to reply to the comments that you receive. Not only are you showing your followers that you are available to reply to any questions or even get to know them better, but you are also looking very professional and friendly and that can only work in your advantage.

Responding to comments fast can help you create a much better relationship with your viewers and help you come across as someone cool and friendly, someone who your current followers will want to talk to their friends about. This is one of the best ways to attract new followers and to also show both your professional and personal side to your current ones. You can also take a look at the guide to blog commenting.

4. Don’t buy followers

Buying followers on any social media platform can be a very bad move for not only your account’s statistics but also your reputation. While you might think that buying followers will help you increase your likes and comments, you have to keep in mind that these accounts might first of all not be those of real people.

On top of that, the followers that you will buy are not the ones who willingly came on your social media account, saw your content and decided to start following you. These are accounts that in many cases might just be ghost accounts and that means that they will simply increase your follower number but not help you get any further interaction with them.

5. Keep your content clean

Whether you have your own blog or promoting it through social media or you are just trying to make yourself more well-known for any reason, you will need to learn how to create content and posts which are easy to read and polished.

No matter what you decide to post, if it contains text, you should always make sure that it is free of grammar mistakes and spelling errors. The best way for you to learn how to do this properly is to go through writing companies reviews and find an enterprise which can help you proofread your content and help you learn how eventually to do it yourself.

6. Don’t send automated direct messages to your followers

When someone new follows you, one of the best things you can do in order to welcome them is to send them a direct message welcoming them to your account. This is a great way for you to be friendly and to make people truly feel welcome and special.

In order to do that though, you should always make sure that you get back to each person individually. While it might be a lot easier to simply send out an automated message to all of your new followers, it is a lot better to simply take a couple of minutes to write them a welcoming message yourself, and let them know they have your attention and that you took time out of your day to write to them.

7. Don’t like your own posts

One of the things that many people often notice and that doesn’t look all too nice or professional is when people on social media like their own statuses or posts. It is totally okay to share an old memory on Facebook but it is never okay to like one of your own pictures or posts and it is highly likely that your followers will let you know of that.

The reason why so many people dislike this tactic is that it might look like you are trying to help your post gain some more popularity by liking it yourself. In any case, nobody likes seeing a company or a person online like their own posts, try to stay away from that kind of tactics.

8. Always ask for permission when posting pictures of other people

When you work in a company or simply want to post a picture with some new friends you made, you should always make sure to ask for their permission to post it. While we live in an era where almost everyone owns various social media accounts, there are some people who might simply not want their pictures online and you should respect that.

The same thing applies when it comes to meeting fans or even retweeting or sharing their content on your account. You should always make sure that the person is alright with you posting a picture of them and always remember to give credit to the owner of anything you decide to share on your profile.

This will truly make you look like a professional and it will help you create a more trusting relationship with your followers as they will be able to see that you are someone respectful, who truly cares about the safety and the feelings of those around them.

9. Don’t follow everyone and anyone

When you first start out on social media, you probably want to always follow everyone that follows you back and you might even find yourself in one of that famous twitter or Instagram follow trains, which help you gain a lot of followers but essentially don’t help your account grow at all.

When it comes to following people back, you will want to be smart. Follow back people who are influential, or let your followers know that you will be following people back when they retweet or share a particular post. This is a great tactic that will help you make your followers feel special and you will even have fun while doing so.

10. Don’t ask for likes, comments or followers

A rule that you should always remember and follow on social media is that you should never ask people to follow you or leave comments and likes on your posts. This is something that will just end up driving people away and it won’t help you gain any loyal followers.

Instead, you should always focus on improving your content and making sure that you listen to what your followers have to say. Whether you’re a photographer or a blogger, you should always aim towards creating content that your followers will enjoy

This is simply the best and easier way for you to get more likes, comments, and followers and you will actually be able to attract people who will enjoy your content and stick around for more.

Social media content rules can be quite easy to follow

While this might seem like a long list, these are all actual things that you can easily understand, learn and use in order to help your social media accounts grow. The more effort you put into your content and the more you take the time to interact with your followers, the easier it will be for you to grow.

Making sure that you learn how to properly interact with your audience is key and you always need to keep in mind that being professional will help you build better relationships with the people that follow you.

Which of these rules do you want to start using for your own social media accounts?

Recommended:

Top Social Media Content Writing Tools.

The post Social Media Content Rules You Should Follow appeared first on Tricky Enough.