Shopify is a pinnacle in the E-commerce business. It makes building an E-commerce business website as easy as plum. Now, I am assuming that if you have created your E-commerce website and now the traffic is trickling in. And if you want to learn some Shopify SEO tips to get more traffic to your Online Store.
Then, you noticed that your website’s organic traffic is almost NIL. This means there is no traffic via Google or Bing. This means you’re missing something. Search traffic is very crucial when it comes to any type of business.
In this post, I will walk you through some SEO tips for Shopify which will guide you and aid you to empower your website’s SEO and to rank in the SERPs.
So, without losing Any more time, let’s get started.
Shopify Keyword Research
You need to understand that what exactly your potential buyers are searching for on the web. In much simpler language you need to know what they type on Google and Bing Searches.
You need to learn to be specific in this. First, search for your keywords, and they anticipate what they can search related to this keyword and construct Longtail keyword phrases and Latent Semantic Indexing keywords. Make use of them liberally and strategically throughout the pages of your E-commerce Website.
This exercise will not only bring organic traffic but also bring some quality traffic or say relevant potential customers to your E-commerce website.
Shopify On-page SEO
After attaining mastery in keyword research now, you just need to put those keywords on your website. On the contrary, you just need to show Google that you must be ranked good in its search results for that particular keyword phrase you researched earlier in the first step. Also, you need to show Google and other Search Engines that these keywords are highly relevant to your website.
Remember one thing, you need to optimize every content page, and this also includes your website’s videos and images. This will help you to increase the visibility of your content in the SERPs.
Make efficient use of Shopify product tags for titles and meta descriptions to optimize all the pages of your Shopify store.
Sitemap and Website Architecture
The website architecture is very crucial for the ranking of your Shopify website. Why? Well, because you cannot sell anything if people can’t see your website. Google and other search engines pay extra attention to your site architecture. As the ground rule of SEO has always been not to sacrifice the user experience, so, you need to make sure that your website’s architecture is optimized and easy to use not just for Google but for your users as well.
Efficient Link Building for Your Shopify website
Effective link building spawns your website with a high authority level. Search Engines like Google and Bing, always look for quality links of good websites to make sure the authoritative levels of your Shopify website. You need to be active in terms of getting links from high authoritative websites. They will not approach you. Instead, you need to approach them.
Guest blogging can be a perfect solution for your Shopify Website. Also, beware of “Black Hat SEO Practices,” they might get you links, but Search Engines does penalize for practicing this unethical technique to boost ranking.
Content Marketing for Shopify
Now, to boost the SEO of your Shopify website you must work on the marketing of your Content over the internet. The content in a Shopify website has the same purpose and relevance as on the other website.
If you don’t have a content strategy, then there are no rooms for excuses. If you have a desire to be at the top of your field, then, you must work to improve the marketing of your content. But first, you need to have a good quality content on your website so that you can market it as the way you want.
The content marketing for Shopify users can be time-consuming. To tackle this issue, they outsource the content creation which helps them to concentrate on their core work and by outsourcing, they will also get compelling and high-quality write-ups.
Install an SSL Certificate
All the search engines including Google prefer secured websites with efficient SSL certificate. If your website doesn’t have the SSL certificate despite the fact it is Shopify or not, your website will not rank in the Search Engine Result Pages. So, get an SSL certificate for your Shopify website. You can also avail it from your hosting service provider. Most of the elite hosting providers have the facility to provide SSL certificates to all their clients. Having an SSL certificate ensures the customers that their banking details will not be shared or hacked by anyone. And Seeing the SSL certificate the customers will buy your products without any hesitation. You could see yourself that all the banking websites have SSL enabled to ensure safe transactions.
In the end
So, by mastering the art of SEO, you can master the art of growing organic traffic. Search Engine traffic is always considered to be the heavy source of organic traffic for a website. So, leverage that traffic and expand your business.