Do you know that merely creating a blog can get you only so far? If you really want to create a premium blog that’s followed by millions of people and gets a high SERP ranking for the majority of your posts, then you seriously need to consider comprehensive blog branding. And In this post, I will be trying to share some of the tips for branding your blog successfully.
The following are 10 great tips on how you can brand your blog successfully and make the most of your efforts:
Choose Blog Name and Address Wisely
Picking a generic name for your blog will only make it lose itself in the ever-expanding blogosphere that’s already replete with millions of blogs in a variety of niches.
If you want to establish a brand with your blog, then it’s important that the name you pick not only fits the blog’s theme but is also unique and catchy. So, if yours is a fashion blog, then instead of a name like “Kate’s fashion tips” or “Fashion world”, how about going with something along the lines of “Silken Temptations” or “Designer Merge”? or something unique which attracts.
Design a Unique Logo
What’s the thing that’s common to all the popular brands? They all have a unique and appealing logo that instantly connects with their appropriate audience/customers. In other words, you can’t create a brand with your blog unless it has a professional logo that your readers can easily identify.
Now, you must be wondering if it’s a good idea to spend a lot of money on hiring a graphics designer to create a logo, but the good news is- you don’t have to!
Gone are the days when bloggers had to shell out a lot of money to get their design work done by a professional studio. Today, you can create a professional logo yourself for less than ten bucks and that too from your office/house. What’s more, the results are delivered within minutes!
There are all kinds of online logo makers that you can use even if you are not tech-savvy or don’t have any past experience with web design or arts.
Set a Color Palette
A strong brand is based on a carefully picked color palette which it never deviates from. This is the reason why Coke is always red and Facebook always blue. After all, there is a psychology of color in marketing & branding.
Since here we are talking about a blog, you wouldn’t be sticking with a monochrome design. However, all the colors that you pick should be complementary and reflective of the content and your style. Also, make it a point to use no more than 3 colors.
Stick to a Theme
Trying to cover everything on your blog will only backfire. What you need is a focused approach to what type of content you want to publish and the overall tone of the blog. So, instead of covering all kinds of fashion-classic, casual, office wear, vintage, street, etc. try to target a selective demographic such as IT professionals who want fashion advice on office wear and casual wear, or fashion tips for the plus-sized, etc. In simple words write about one topic or simply stick to your theme of the blog.
Create a List of Topics You Will Cover
Quality branding is a lot about consistency. Thus, you must have a pre-selected list of topics that you can cover in your blog. This will prevent the problem of diverting from the main theme of the blog.
Mind the Language
There is no harm in using slang or adding a dash of humor in your blog. In fact, there are many successful blogs that blend travel with comedy. However, there is a difference between casual/informal language and poor content. By “poor”, it means grammatical mistakes, syntax mistakes, or simply unprofessional or low-quality content that’s dull and uninteresting. Things like these are highly detrimental to branding and must be avoided at all costs.
Select the Main Keywords
Keywords affect the blog’s content and also help with SEO. Thus, take your time and create a list of keywords that are in sync with blog’s niche and helpful towards better Search Engine Results Page (SERP) rankings as well.
Create a Publishing Schedule
If you want to achieve good online presence, then you must have a well-thought-out publishing schedule. Although daily updates are recommended, if that’s not possible, you should at least publish one new post every week. The key is to be disciplined. So, if you have decided to publish one new blog post every week, then it has to be on a certain day which could be Saturday, Sunday, etc.
Connect with Your Readers
Don’t ignore your readers’ comments on your blogs. Instead, try to respond to them individually as much as possible. This will help strengthen the connection you have with them and they will love your brand even more!
Pick the Guest Bloggers Wisely
In the blogging community, the benefits of guest blogging are known to all. While the bloggers get to reach a wider audience, you, as the blog owner get free top-quality blogs that keep the organic traffic high. Plus, if the guest blogger himself is an influencer or an authority figure, then your blog can receive many new active followers too.
Now, it’s true that guest blogging is helpful to both parties but when it comes to branding, you need to choose your guest bloggers wisely. For instance, you need to ensure that the type of content the guest blogger typically publishes on their own platform is in line with your own blog’s theme. For instance, if they usually write highbrow blogs and yours is rather casual and easy-going, then maybe their writing won’t work for your blog and possibly even affect the brand negatively.
Every blogger has a dream to achieve millions of readers and page views and wants to build a solid audience. If you don’t brand your blog or promote it, you cannot achieve that goal. You need a great strategy to make your mark in this digital era. You can follow the above-mentioned tips to brand your blog along with your own ideas.