Video Marketing in 2023 is a phenomenon no business can deny using. Internet users have shifted drastically from text or images to video content. Having Video Marketing Strategies for your business you must consider.
This shift created both a challenge and an opportunity for businesses to an outreach target audience and improve conversions.
Although, a lot of businesses are shifting towards video content creation the major challenge they collectively come across is distributing their videos.
To stand strong amidst the tough competition, marketers must figure out a way to increase their brand visibility in the market.
By marketing and distributing videos effectively, brands can unlock global reach, engagement, and conversions.
Firstly, let’s understand what exactly is video marketing:
Understanding Video Marketing
Video marketing is an effective way to capture the attention of potential customers and engage with them in a way that text and images alone cannot.
Videos can be used to demonstrate products, share testimonials, or provide helpful information about a brand. They can also be used to tell a company’s story, showcase its culture, or introduce key members of the team.
Various types of videos can be used for marketing such as explainer videos, tutorials, product demos, customer testimonials, and vlogs, among others.
These videos can be shared on social media platforms, such as YouTube, Facebook, Instagram, and TikTok, as well as on a company’s website, blog, or email campaigns.
Additionally, video marketing can also include commercials that can be placed on social media platforms and video streaming services like YouTube, Vimeo, and others.
They can be targeted to specific audiences based on demographics, interests, and behaviors, making them a highly effective way to reach potential customers.
Overall, video marketing is a powerful way to connect with audiences, build trust, and drive conversions. It allows businesses to showcase their products and services in a way that is engaging, informative, and memorable.
Now that you’re aware of what video marketing is, here are the top strategies you must try:
Top Video Marketing Strategies To Follow In 2023
Owned Channels>Paid Channels
Businesses may choose to use owned channels over paid channels for video distribution because they offer several benefits, such as:
Cost-effective: Owned channels, such as a company website or YouTube channel, do not require distribution payment. It can save businesses money in the long run, especially if they plan to distribute a large number of videos.
Greater control: When using owned channels, businesses have more control over the content and how it’s presented. This includes the ability to design the layout, choose the tone and messaging, and create a consistent branding experience for viewers.
Audience ownership: Owned channels allow businesses to build an audience that they own and can target with future marketing campaigns. This can lead to a higher ROI in the long run as businesses can continue to market to these audiences without needing to pay for additional ad placements.
Long-term asset: Videos distributed on owned channels can continue to drive traffic and generate leads for the company long after they have been published.
Measurable performance: Businesses can track the performance of videos shared on owned channels through analytics tools, which can help them make data-driven decisions about future marketing efforts.
Make Sure Videos Are Engaging & Carry A Strong Hook
If your video isn’t engaging enough, viewers might drop right from the start. Here, the hook plays a vital role as it ensures that viewers stick to the end of the video. Below are a few points you must keep in mind:
- Attention span: People have short attention spans, and if your video is not engaging, they are likely to lose interest and move on. Having a strong hook at the beginning of the video can capture their attention and keep them engaged throughout the video.
- Brand awareness: An engaging video that has a hook can help to increase brand awareness by keeping viewers interested and increasing the chances that they will share the video with others.
- Retention: An engaging video can help to retain viewers and increase the chances that they will watch the entire video, which can lead to higher conversion rates.
- Shareability: If a video is engaging and has a hook, it is more likely to be shared by viewers, which can lead to increased visibility for your brand and more potential customers.
- ROI: Investing time and effort to make sure your videos are engaging and have a hook can lead to a higher return on investment, as viewers are more likely to take action as a result of watching the video.
Make Social Media Work For You
Social media platforms have become the new hangout spot for users worldwide. There are several reasons why using social media to market videos can be effective:
- Reach a large audience: Social media platforms have billions of users, which means you can reach a large audience quickly and easily.
- Targeted audience: Social media platforms offer targeting options, which allow you to reach a specific audience based on demographics, interests, and behaviors.
- Cost-effective: Compared to traditional forms of advertising, social media marketing can be cost-effective, especially if you opt for organic promotion or use paid promotion options.
- Build engagement: Social media platforms provide an opportunity to build engagement with your audience by responding to comments and messages, and asking for feedback on your video.
- Increasing brand awareness: Using social media for video marketing can help increase brand awareness and drive traffic to your website or landing page.
- Increase in ROI: Social media can increase return on investment, as it allows you to measure the performance of your video and adjust your strategy accordingly.
Knowing how to effectively market and distribute videos is something every marketer must understand.
Indeed, there’s a lot of traffic on social platforms. To capture a bigger pie of the market, brands need to make sure they stand out from their competition.
If executed well, the strategies mentioned above can help your brand’s video reach its target audience and attract conversions as well as engagement.