The keyword is another term used for SEO, simply we can say keyword plays an important role in the ranking of the website. And Keyword density must be appropriate according to the rules given by Google. Keywords are the words that appear on Google for a particular site. For example, if we are searching for something like “Best Restaurant”, then “Best Restaurant” can be considered as a Keyword when searched on Google, then it returns some sites which have information about the Restaurantsor food or queries like these.
What is keyword density?
Keyword density is the percentage of the particular word that appears on the page with the comparison to the total number of words. Google has set some standards for the density of the keyword. When I was a beginner in SEO, I always thought that the more the keyword appears on the page the more is the density of the keyword which obviously was not true.
What is the Ideal percentage of it?
Many SEO experts have no answer to this, they always say that it’s a hit and trial formula. But you can check the Matt Cutts video for a better understanding of the density of the keyword. There are some SEO firms which confirm the density of the keyword. The SEO by Yoast uses the WordPress plugin to allow its users to confirm the density of the keywords. However, some SEO firms suggest using 3 to 5 percentage of keyword density out of 100%.
Why Google penalizes sites with a higher density of keywords?
As in the above video, Matt Cutts clearly states that how search engines have become smart. They rank those sites which make sense and are not over-optimized with the keywords. The sites that do keyword stuffing are often penalized due to lack of sensibility because Google checks punctuations, grammar, and well-optimized density of the keyword. We can take precautions by using LSI (Latent Semantic Indexing), LSI means the use of synonyms for the main keyword, The Use of the LSI can save us from Google’s penalty.
Tools for analyzing the density of Keyword:
There are many tools on the Internet that can be used for the betterment of SEO. These tools are Proven a real helping aid for many Webmasters. Here is the list of it which you can use.
And if you are using WordPress than the Best in the SEO by Yoast Plugin.
If You think I have missed some points then please tell me by commenting below.