Creating a powerful email marketing strategy allows you to reach and connect with your target audience and enhance sales at a cost that is affordable. Just as media and other platforms have transformed, email marketing tools provide your business with the capability to reach customers much easier than ever.

The following reasons will let you know why businesses need email marketing.

Email marketing increases brand awareness

Social media is not the only platform that helps the brand awareness of a company. Possessing the prospect or customer’s email address implies one thing: a level of interest is shown by them in your business. Email marketing provides you with the capability to enhance that level of interest, that brand awareness, by staying on top of mind. Actually, this does not mean sending four emails to every customer. By doing this, the customers will hate you for sure. Try some email marketing instead that promotes your activeness in the local community.

Many times, organizations try selling their products through email marketing and ignore the brand awareness factor entirely. By doing this way, they are prohibiting the possibility of developing customer trust and thereby developing a sense of responsibility for their brand.

Almost everyone uses email

Almost 91 percent of consumers use email according to a Hubspot survey. This is enough to convince you to explore this tool and start using it. Email presents an excellent opportunity to reach customers. You can provide new products, specials, and discounts to your customers. Your customers can also share as well as forward those offers to anyone they would like.

Coming up with timely offers

If you approach it in the right fashion, email marketing helps you in selling your products. It is imperative to utilize all the customer information and data you can. Sending special offers to the customers on their birthdays or letting them know that their favourite is half the price is highly effective when compared with sending them a menu simply.

Seasonal offers can also be incorporated into the email marketing strategy. This allows you to promote an annual sale or a holiday special. Ensure you create a sense of urgency for every offer as the customers are most likely to purchase when the deal ends soon.

Email marketing is affordable

Email marketing is affordable as you can reach a huge number of customers for a rate lower than pennies for a single message. With email marketing, the cost per conversion is very low. At their level of platinum marketing email, services for email marketing like SendGrid cost about 0.0006 cents for a single message. Mail Chimp enables you to send up to 12,000 emails free of cost. These services also provide larger monthly for evolving businesses with up to six lakh subscribers and sender plans of high volume for anything beyond that. It is a good idea to hire someone to manage these efforts.

Suggested post:

Use Send Pulse to send bulk emails.

Email marketing allows for targeted messaging

The significance of email marketing when it comes to email lead marketing (lead nurturing) is discussed here. Here, the main idea is that your potential customers are at various phases of the buying cycle. Few may be in the consideration phase, while others may be in the research and compare phase, and others may even be in the ready-to-purchase phase. In order to move them to the next buying cycle phase, the customers require information. This is done by pushing the right content.

Email marketing is easy to measure

Many email marketing tools provide the capability to track what happens after you have sent out your email campaign. You can track open rates, click-through rates, unsubscribe rates, bounce rates, and track delivery rates. This provides you with a better understanding of which email campaigns to tweak, which ones are working, and which ones to get rid of altogether. You should not ignore these metrics. They are a significant component of your internet marketing campaign. While there are different surveys and studies that provide optimal numbers to aim for, it all depends on your target audience and industry. You must provide daily emails if your customers need them. You must send emails to your customers based on their needs and recommendations. It is all about knowing your customers properly and delivering valuable content to them.

People engage with emails

Email has been a form of communication for over 40 years. Email has evolved as the major choice of our communication as the years have gone by. All of us are groomed to reply to an email in various fashions like to forward, to reply, to sign up, to buy something, or to delete. We tend to do something with the email. You can utilize email to drive people to your website or pick up the phone and call. Last year, over 25 per cent of sales had come through email marketing.

Suggested post:

How to get rid of unwanted emails?

You can stay in contact with your audience

Emails possess the capability to keep your clients informed. When it is convenient for them, consumers can check their emails. Emails to your customers can be very simple like “Hello, here is a special offer for you!”. The customers who have signed up to your email list have made a commitment already to receive these notes. Therefore, they will enjoy these emails, and this will uplift engagement with your customers.

You can reach customers in real-time

54 per cent of all emails are opened on a mobile device according to Litmus. This is highly significant, and while planning any type of marketing strategy, this should come into play. Today, mobile devices are used by most customers to access all types of information and media along with emails. Not only this, the emails that are designed well produce higher conversion rates on mobile when compared with any other medium.

Today, especially in the B2B world, email is huge as it accounts for the highly significant form of communication for almost 73 per cent of businesses.

The post Email Marketing – The Top Marketing Strategy For Today’s Businesses appeared first on Tricky Enough.

So, let us begin with how and why blog commenting on other blogs works and what you can do to drive the maximum amount of referral traffic from your commenting efforts.

How does blog commenting work?

Blog commenting functions by drawing interest to you as well as your business via the interaction you create and thoughtful comments you make on other blogs that are related to your niche.

Commenting provides you the opportunity to demonstrate your sincerity, knowledge, and expertise. The comments you make reveal who you are and the nature of your work.

The more useful, helpful, and intelligent your comments are the more you get noticed by other bloggers. However, if your comments are unrelated, worthless spam, this won’t happen at all. Here, spam indicates that the comments provide no value to the post or the readers. Most of the unrelated comments are made to get a backlink to the commenter’s site. 

Suggested Post:

How to get rid of Spam Comments and Spam Emails?

As stated above, many unscrupulous bloggers make use of commenting as a way to develop one-way links back to the blogs they own or the ones they are working for. However, the spammers fail to realize that reputable bloggers won’t publish those spammy comments.

As a matter of fact, the backlinks that come from blog footers, sidebars, and comments carry very little search engine weight when compared with the links you get from high-quality sites within their content. You might now wonder why blog commenting at all.

To build social relationships

Making useful, thoughtful comments on niche-related blogs can get you more traffic when compared with relying on search engines for linking back to your site. But, the real beauty that lies underneath this blog commenting on other blogs is the building of healthy relationships.

Readers will visit your blog if they get inspired. If they get attracted to the content of your blog, they can comment there as well. You, in turn, can visit their blog to exchange thoughts and comments. You would have become friends before you know it. This often leads to content exchanges, regular traffic, more sales, hopefully, more profit.

With your blog, you are now building a social community that attracts regular traffic and more readers. This is all you need to know about blog commenting. You must now be able to understand that the way in which you use blog commenting is what makes the real difference.

How do you make use of blog commenting to drive traffic to your blog?

First-timers must comment responsibly. They must spend time reading the blog posts and making proper comments in relation to the post. The comments that are blatant sales pitches or off-topic will not only turn off the readers but that comment will get deleted by the blog owner. I must ask to read a post on “How to get your comments approved easily?“

Offer opinions, ideas, and insights in your comment that readers will find useful. This builds your credibility and demonstrates your knowledge and expertise. It would be better if you personally addressed the author of the blog post. Always thank your host for giving you the opportunity to comment on his site and end with sincerity of thought.

Below here are a few key tips to make sure your comments get posted. They will help in increasing the chances of others clicking through to your blog depending on your comment.

• Write a minimum of 2 to 3 quality sentences that a reader finds insightful and interesting.
• You can be controversial, but you cannot be offensive at the same time. You can pose a question if you are unclear about something in the post as others may also be feeling the same. You can mention anything if you find it incorrect or if you don’t agree with something. But, you must say it with respect and tact.
• In the ‘name’ section of the comment, you must use your real name. You are allowed to put a keyword phrase as a name by a few blogs but not all of them. Your real name will add a personal touch.
• It is better to use a picture gravatar as it adds an element of sincerity and trust.
• Pointless comments like “Your site has everything that I need to know,” “Great info,” and “Love your post” must be avoided. Bloggers don’t look for flattery. They love it when a value is added to the topic.
• Refrain yourself from including links to sales pages. Make comments only with the intention of building relationships, helping other readers and adding value.
• Never make comments that don’t make any sense. The comments that don’t directly relate to the post and contain spelling errors, poor grammar or wrong information will get deleted. So, use some good tools for checking Grammar and spelling mistakes like I am using Grammarly.

Use DISQUS for Commenting on other Blogs

There are many commenting WordPress plugins which You can use, but  DISQUS is also good for commenting. Numerous blogs are using Disqus these days for their commenting. You will get some traffic for it even though this does not have a direct link to your blog. Over time, you can enhance your credibility by building up your Disqus portfolio.

Use of CommentLuv WordPress Plugin

If you are using WordPress for Your Blog then CommentLuv Plugin can help you to get more comments on your WordPress blog. There are millions of WordPress Blogs which are using CommentLuv for their blogs. And you can see this Blog is also using it. And Also we have a list of CommentLuv blogs that can help to build some good quality links.

Suggested:

List of Blog commenting sites to get more Referral traffic.

Factors to Consider When Attempting to Develop a Successful Marketing Plan.

Conclusion

Blog commenting requires dedication and time like blogging. Set aside time to do it at least once a week. Spend some time commenting on blogs that are relevant to the particular industry. It will take more time to research these blogs in the beginning but create a spreadsheet, and you will have a list of high-quality blogs eventually to visit on an ongoing basis.

Blog commenting can be an ideal strategy if you are looking to drive traffic to your blog without depending on spammy tactics or search engines. It develops trust, and credibility, builds relationships, and creates an opportunity to help others and this is what draws others to you.

The post Drive Traffic to your Blog by Commenting on other Blogs appeared first on Tricky Enough.