Hot Tips for Creating Content People Want to Link To

Having a linkable asset is like finding a pot of gold at the end of the rainbow. However, many people just don’t get the power of putting out content that people actually want to link to.

They just keep on churning out content and posting it in hopes that someone will read it and share it. But it doesn’t work that way.

Readers are much savvy than they used to be and they’ve come to expect exceptional content that goes way beyond the plain, boring and ordinary. So what makes for a linkable asset? Well, that’s what I’m going to tell you today.

Here are some exceptional linkable asset types people love to share.

Maps

You might not have heard of this one before, but this method is sure to have people eager to link to your content. People love maps, and the visual they provide makes them easy to read and share. These are similar in form to info graphics except when someone types a search query such as “this map shows ______” up pops the relevant results.

You can use anything industry related (or not) to fill in the blank. You can also request the search parameter to only show results from the past week. And if you use the right keywords and the right information when developing your maps, your information will pop up in the search results when someone searches for those keywords.

And, people will be inclined to click on your maps and maps are frequently shared as well. Go ahead and try it. Type in your browser “this map shows ______” without the quotes and fill in the blank with anything you’re interested in and see what comes up. Then see how many of those make you want to click on them and link to them. You can then imitate the tactics they used to create your maps.

SMS Marketing

Using SMS marketing might not seem like the obvious way to create a linkable asset; however, it’s one of the best in a roundabout way. You simply have a video, infographic or map as we talked about above made up and have your text messaging service start rolling them out for you. People love to share videos, pictures and other types of graphics. That’s one of the reason’s YouTube and Pinterest is so popular. And that’s what makes text marketing so effective when it comes to turning your content into a linkable asset. But just remember to include these pieces of content on your website, so your link takes them back there.

YouTube Videos

People are so used to seeing YouTube videos they sometimes ignore the obvious. YouTube videos are great for developing a linkable asset.

How many times has someone sent you a video in the last 24 hours? I would bet probably quite a few.

Well, they wouldn’t be doing that if it wasn’t working. So all you need to do is have some high-quality videos made that contain humor, emotion, a current trending topic or some extremely valuable information. Then submit them to all the video sites. Just make sure you do your keyword research first and don’t forget to put a link to your website in the description. Additionally, you should post your videos to your website so when people link to it is followed back to your website. This will also help with your search engine rankings as well because when people take the time to watch a video, they are spending more time on your site, which is a major search engine ranking factor.

If you would like more information about link building services, developing a linkable asset, internet marketing or anything else, please contact us today and let us show you how we can help take your business to the next level.

Sophorn Chhay

Sophorn is the marketing guy at Trumpia, the complete SMS software with mass SMS messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit.

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14 thoughts on “Hot Tips for Creating Content People Want to Link To

  1. This is indeed an in-depth article on this subject and who have done a great job to produce it. I enjoyed reading it, Thanks for sharing this article and have a great day

  2. Hey Sophorn,

    SMS is highly effective for reaching out to customers. SMS messages are likely to be opened within just five minutes of being received. This makes SMS great for appointment reminders, limited time contests and coupon promotions. SMS mobility services have transformed communication and taken it to an all new level. This has opened up vibrant new vistas for the mass communication industry through mobile phones. With technological advancements and the increasing accessibility of mobile phones, sending bulk SMS is an easy way to reach people without spending too much money. Eventually, thanks for sharing these beneficial facts with us.

    With best wishes,

    Amar kumar

  3. Using maps is something that I had never heard of and wouldn’t have dreamed up by myself. I clicked on the article to find out more. I want to add this into my strategies. Thank you very much.

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