Do you have a multi-niche blog?
A Single Niche Blog?
As a new blogger, many have questions and queries about having a multi-niche blog or single niche blog. So in this post of mine, I will be trying my best to explain it.
For those who are not familiar with the term niche.
What is a niche?
In the field of SEO and Blogging, when we are writing on a particular topic then instead of using the word Topic we can use the word Niche. Many Pro-bloggers are using the word niche instead of the word topic. When I was a beginner in the field of SEO as well as blogging, I wondered if the niche was a very big thing and as like pro-bloggers used the word.
Although now, Let me explain to you what niche is?
Niche is when we have created a blog only on a single topic like I am running my blog and it is almost about SEO and internet marketing only, so the niche of Blog is SEO and internet marketing and if someone is running a blog about development the then they have different Niche. A niche can be about the SEO, Technology, Science, and Programming or be depending on the blog owner.
The Question that you should ask yourself before starting a Blog?
Before you start a blog, you must ask yourself that what kind of blog you want to run, a Multi Niche or Single niche blog.
Many new bloggers want to go for a multi-niche blog because they want more traffic and wants to earn a lot. But whenever I ask a new blogger that what kind of blog do you want to run than their answer is always like this one, “I have more interest in photography, fashion, technology and much more” they almost want to cover all the topics in one blog.
But if you want you to make money by monetizing your blog with Google AdSense, Infolinks or some other monetizing networks like these then you should go for a single niche blog with the quality content and make a better reputation with it. But if earning is your secondary option than running a multi-niche blog is the best options.
Why is a Multi-Niche Blog not good for SEO, earning money and readers?
A Multi-niche blog is that blog in which you can write anything according to your will or do just for fun. There are bloggers out there who are running a multi-niche blog to earn money online and really making lots of money, but that’s a way difficult task. A Multi niche blog needs more than double effort, but it is worth the effort.
Because of the competition on the internet, it has become a lot difficult to make money by blogging these days. Although it is possible to earn money through Blogging.
So, there are some bad aspects of a multi-niche blog.
SEO will be difficult for a Multi-Niche blog, or you can say hard:
SEO which stands for search engine optimization which is an important thing by all means. It is a lot difficult to do SEO for a multi-niche blog. Due to the recent changes in the Google’s Algorithm, it has become much important to focus on a single Topic blog instead of going to a Multi-topic Blog. Google’s Rank Brain is responsible for showing results in the SERPs and is said to be the to be the artificial intelligence system which learns on its own.
I will give you a perfect example which will help you to understand better that Single Niche blog is good for SEO.
If you are searching on the Google about something, suppose you searched “Pet caring.” Then you will get those sites on the first page which have similar kind of niche or content. The sites which will have content about animals will appear at the top; there may be a little chance that a multi-niche site appears on the first page. The Organic search will be better for a Single-topic then a multi-topic blog.
The only reason Google will give more preference to single niche blog is that those sites may contain the more information about that same keyword and also share some internal links for the same kind of information.
Some other factors which may be responsible for results appearing on the first page of the Google’s SERPs are Page Authority, Domain Authority, and Type of content written. These factors will be given preference but prior to the blog that has all the good information with these factors and searched topic.
I have always seen that a single niche blog gets ranking and results faster and better than a multi-niche blog. I have seen multi-niche blogs with more than 500 posts but with the domain authority like 30 to 40. But whereas blog with single niche having 40- 50 post will have the same domain authority.
Although, according to my five and a half year experience says a single niche blog performs far better than a multi-topic blog.
It’s hard to target the audience or readers with a multi-topic blog:
Obviously, a blogger writes content for a particular audience. If you are not targeting the audience, then it is one of the top sins of internet marketing you are doing. If you are running a multi-topic blog then you alone can’t handle that blog, you need a team who are efficient in their fields. That means you have to hire different people who can write on different topics like if you want to run a blog about pet, photography, animals, SEO, and technology, then you have to hire people who are perfect in those fields and know about these topics.
When people like a blog or want to get updates about something then what they do is subscribe. So, sometimes it becomes a lot difficult to get subscribers with a multi-topic blog whereas with a single niche blog you can get a lot of subscribers who are interested in your blog.
I run a blog that is almost single niche. I cover the topics about SEO and internet marketing, and I more preferably subscribe to those blogs which are related to internet marketing and SEO. I rarely subscribe to the Multi niche blogs, because I don’t need the unnecessary stuff in email. So, like me, other bloggers or readers will subscribe to those kind blogs in which topic they are interested.
Earning Money will be little tough:
Multi niche blog will make more money, or single blog niche will make more money, this is the question that always comes to the mind of a new Blogger.
Income of your blog is directly proportional to the traffic and quality of the blog, so single niche blog has a better quality as compared to the multi-topic blog. You might be thinking that a blogger having the multi-topic blog will get more earning, but it’s not the case.
Here’s an example which will help you to understand better:
Suppose you are having a blog about “pet food” a single niche blog and another blog about “pet food, photography, plants and some other things” a multi-topic blog. And you are promoting a product on pet food.
Do you know which blog will earn more for you?
A single topic blog will surely make more money for you because you will be getting targeted traffic to your blog with a niche product. Whereas with a multi-topic blog with more traffic will earn you less than a single topic blog because the traffic is not targeted. Regarding ROI (return on investment), a single niche blog is better.
What is the best way to find a Topic for your blog?
The experts say that start a blog about something you already know a lot or you an expert in that field.
I choose the topic SEO and internet marketing for my blog because it was my field and have an experience of working with SEO companies for five years. But you can also start a blog about something you are more interested. As if I am more interested in photography then I can start a blog while I can earn from it as well as learn to implement new things.
Finally, What I want to say:
If you are a newbie and don’t even know the basic of SEO or Blogging. Then I suggest you to first start your blog on Blogger or other blogging platforms which are free and no financial investment is needed the only thing needed is your effort. I have written some post which may help you to get traffic and help you to earn money. You can check a complete guide on SEO for beginners and also some of the things that hurt SEO.
Although I suggest, you start a single niche blog in the beginning if you want to make money for yourself. Having a multi-niche blog will be a burden and needs lots of investment but it is much needed, and also, it will be hard to get a return on investment (ROI) as quick as possible.
And now I would love to get your thoughts on the topic “Multi niche blog Vs. Single niche blog”. Do let me know what do you think that we should go with a single topic blog or multi-topic blog.