Do you have a multi-niche blog?
A Single Niche Blog?
As new bloggers, many have questions and queries about having a multi-niche blog or a single-niche blog. So in this post of mine, I will be trying my best to explain it.
For those who are not familiar with the term niche.
What is a niche?
In the field of SEO and Blogging, when we are writing on a particular topic then instead of using the word Topic we can use the word Niche. Many Pro-bloggers are using the word niche instead of the word topic. When I was a beginner in the field of SEO as well as blogging, I wondered if the niche was a very big thing and as pro-bloggers used the word.
Although now, Let me explain to you what niche is.
Niche is when we have created a blog only on a single topic like I am running my blog and it is almost about SEO and internet marketing only, so the niche of a Blog is SEO and internet marketing and if someone is running a blog about development the then they have different Niche. A niche can be about SEO, Technology, Science, and Programming or be depending on the blog owner.
The question that you should ask yourself before starting a Blog?
Before you start a blog, you must ask yourself what kind of blog you want to run, a Multi-Niche or Single niche blog.
Many new bloggers want to go for a multi-niche blog because they want more traffic and want to earn a lot. But whenever I ask a new blogger what kind of blog do you want to run then their answer is always like this one, “I have more interest in photography, fashion, technology, and much more” They almost want to cover all the topics in one blog.
But if you want to make money by monetizing your blog with Google AdSense, Infolinks, or some other monetizing networks like these then you should go for a single niche blog with quality content and make a better reputation with it. But if earning is your secondary option then running a multi-niche blog is the best option.
Why is a Multi-Niche Blog not good for SEO, earning money, and readers?
A Multi-niche blog is a blog in which you can write anything according to your will or do it just for fun. There are bloggers out there who are running a multi-niche blog to earn money online and really make lots of money, but that’s a way difficult task. A Multi niche blog needs more than double the effort, but it is worth the effort.
Because of the competition on the internet, it has become a lot more difficult to make money by blogging these days. Although it is possible to earn money through Blogging.
So, there are some bad aspects of a multi-niche blog.
SEO will be difficult for a Multi-Niche blog, or you can say hard:
SEO stands for search engine optimization which is an important thing by all means. It is a lot difficult to do SEO for a multi-niche blog. Due to the recent changes in Google’s Algorithm, it has become much more important to focus on a single Topic blog instead of going to a Multi-topic Blog. Google’s Rank Brain is responsible for showing results in the SERPs and is said to be the artificial intelligence system that learns on its own.
I will give you a perfect example that will help you to understand better that a Single Niche blog is good for SEO.
If you are searching on Google about something, suppose you searched “Pet caring.” Then you will get those sites on the first page which have a similar kind of niche or content. The sites which will have content about animals will appear at the top; there may be a little chance that a multi-niche site appears on the first page. The Organic search will be better for a Single-topic than a multi-topic blog.
The only reason Google will give more preference to a single niche blog is that those sites may contain more information about that same keyword and also share some internal links for the same kind of information.
Some other factors which may be responsible for results appearing on the first page of Google’s SERPs are Page Authority, Domain Authority, and Type of content written. These factors will be given preference but prior to the blog that has all the good information with these factors and searched topic.
I have always seen that a single niche blog gets ranking and results faster and better than a multi-niche blog. I have seen multi-niche blogs with more than 500 posts but with a domain authority of 30 to 40. But whereas a blog with a single niche having 40- 50 posts will have the same domain authority.
Although, according to my five and a half years of experience says a single niche blog performs far better than a multi-topic blog.
It’s hard to target the audience or readers with a multi-topic blog:
Obviously, a blogger writes content for a particular audience. If you are not targeting the audience, then it is one of the top sins of internet marketing you are doing. If you are running a multi-topic blog then you alone can’t handle that blog, you need a team who is efficient in their fields. That means you have to hire different people who can write on different topics like if you want to run a blog about pets, photography, animals, SEO, and technology, then you have to hire people who are perfect in those fields and know about these topics.
When people like a blog or want to get updates about something then what they do is subscribe. So, sometimes it becomes a lot more difficult to get subscribers with a multi-topic blog whereas with a single niche blog, you can get a lot of subscribers who are interested in your blog.
I run a blog that is almost a single niche. I cover the topics of SEO and internet marketing, and I more preferably subscribe to those blogs which are related to internet marketing and SEO. I rarely subscribe to the Multi niche blogs, because I don’t need the unnecessary stuff in email. So, like me, other bloggers or readers will subscribe to those kinds of blogs in which topic they are interested.
Earning Money will be a little tough:
A multi-niche blog will make more money, or a single blog niche will make more money, this is the question that always comes to the mind of a new Blogger.
The income of your blog is directly proportional to the traffic and quality of the blog, so a single niche blog has better quality as compared to a multi-topic blog. You might be thinking that a blogger having a multi-topic blog will get more earnings, but it’s not the case.
Here’s an example that will help you to understand better:
Suppose you are having a blog about “pet food” as a single niche blog and another blog about “pet food, photography, plants, and some other things” as a multi-topic blog. And you are promoting a product on pet food.
Do you know which blog will earn more for you?
A single-topic blog will surely make more money for you because you will be getting targeted traffic to your blog with a niche product. Whereas a multi-topic blog with more traffic will earn you less than a single-topic blog because the traffic is not targeted. Regarding ROI (return on investment), a single niche blog is better.
What is the best way to find a Topic for your blog?
The experts say that start a blog about something you already know a lot about or you are an expert in that field.
I choose the topic of SEO and internet marketing for my blog because it was my field and have experience working with SEO companies for five years. But you can also start a blog about something you are more interested in. As if I am more interested in photography then I can start a blog while I can earn from it as well as learn to implement new things.
Finally, What I want to say:
If you are a newbie and don’t even know the basics of SEO or Blogging. Then I suggest you first start your blog on Blogger or other blogging platforms which are free and no financial investment is needed the only thing needed is your effort. I have written some posts which may help you to get traffic and help you to earn money. You can check a complete guide on SEO for beginners and also some of the things that hurt SEO.
Although I suggest, you start a single niche blog in the beginning if you want to make money for yourself. Having a multi-niche blog will be a burden and needs lots of investment but it is much needed, and also, it will be hard to get a return on investment (ROI) as quickly as possible.
And now I would love to get your thoughts on the topic “Multi niche blog Vs. Single niche blog”. Do let me know what you think that we should go with a single-topic blog or a multi-topic blog.